SEO plan planning, how do SEO practitioners formulate plans?

Some time ago, a friend asked me on WeChat, if I received an optimization order, how should I start? Should I directly optimize and then update the article? Or what to do? After reading the general steps he wrote, I think he still has some problems in optimizing the website. In fact, after receiving an order, we first have to come up with an optimization plan. So how do SEO practitioners, SEO planners, formulate plans? Let’s learn more about it with Dongguan SEO Feng Chao!

SEO plan planning, how do SEO practitioners formulate plans?

When Feng Chao and I do optimization, we divide it into three time periods (four optimizations), namely, the early stage of website optimization, the middle stage of website optimization, and the late stage of website optimization.

Preliminary plan for website optimization : The early stage mainly refers to the user groups before the website is built or who have a new website, and the main content involved is still the old problems.

1. Web design and template selection

For different industries, you need to analyze from the industry's perspective what color tones, themes, plug-ins, etc. can enhance the user's access experience. Example:

Environmental protection industry (theme template with green as the main color and white as the auxiliary color)

Beverage industry (strong contrasting color templates and irregular patterns, etc.)

2. Keyword selection (root keyword, root keyword related words, extended long tail words)

My suggestion in this regard is to create a standardized document that can not only group related keywords together, but also make the corresponding long-tail words clearly visible.

3. Keyword layout (home page, directory page, tags, etc.)

I have a deep understanding of this point. In the early days of my career, I basically put the words that needed to be laid out in a document and then assigned them directly. When I needed to modify them later, I didn't know which page the corresponding keywords were placed on. And as the number of pages increased, it was really troublesome to find them.

4. Setting up internal and external links

Internal links refer to whether the homepage points to links in all navigation columns, etc. External links refer to development platforms outside the article content. I will not explain them in detail here, and you can check them online.

SEO plan planning, how do SEO practitioners formulate plans?

Mid-term website optimization plan : website saturation construction and data analysis
1. Content construction

Once the initial framework of a website is formed, we will start to build the content for the website and need to start considering how to expand the content based on the root keywords, such as the word SEO.

SEO (root keyword)

Shanghai SEO (region + root keyword)

Shanghai SEO Tutorial (Region + Root Keyword + Demand)

Then write articles with the expanded words. Currently, the more popular content construction is to write soft articles in combination with products. Due to its improved user experience and rich content, it can greatly enhance user stickiness.

2. External link building

After the content is built, you also need to do data analysis on the publishing platform, the data brought by the content publishing platform, the actual conversion rate of the data, etc.

3. Website platform data analysis

It generally includes: Baidu keyword related search data analysis, Baidu drop-down box data analysis, Baidu index data analysis, website background data (inclusion volume, page ranking, page update frequency, popular page data, etc.) analysis and related data analysis of major search engines.

SEO plan planning, how do SEO practitioners formulate plans?

Website optimization post-processing plan : breaking through the ranking bottleneck

In the later stage, if our ranking is stuck at a relatively high position (top 20) but there has been no progress for a long time, we can develop plans from aspects such as website big data analysis, website template fine-tuning, and page adjustment. To break through the ranking bottleneck.

Website maintenance plan: website security is also important

Once the ranking goes up, ranking competition is likely to occur. Therefore, it is necessary to operate and maintain the security of the website and the stability of the ranking, and make corresponding solutions through system updates, downloading vulnerability patches, and regularly updating the website content.

The above is SEO plan planning. How do SEO practitioners formulate plans? The specific content of SEO, SEO is a long-term process that requires a certain amount of perseverance. It is impossible to see results in a short period of time. If you have any questions about SEO, you can contact Feng Chao!