0 cost, daily increase of 1000+ followers, the must-know traffic-driving method for new media

This article shares with you an alternative but effective way of increasing followers. Even if you are a newbie in new media , you will understand how to put it into practice after reading it.

As one of the daily work indicators of new media, "increasing followers" has become a part of operations .

With all kinds of ways to increase followers emerging one after another today, I would like to share with you an alternative but effective way of thinking for increasing followers. Once you understand it, you can "increase followers while lying down" on vertical platforms. I guarantee that you can put it into practice after reading it, even if you are just a novice in new media operations .

First, I would like to share with you a precise formula for increasing fans:

Precise fans = precise fish pond* super bait.

Since the vertical media platform has been chosen as the traffic diversion platform, there is no doubt that the precise fishing pond is itself. For example, Chejiahao (a platform under Autohome ) and Yichehao (a platform under Yiche.com) are the precise fishing ponds for automobile accounts.

It is not difficult to find the right fishing pond, but the difficult part is to set up super bait to make readers "take the bait". Many new media operators fail to attract fans to their official accounts due to the incorrect use of super bait, thus wasting traffic .

Let me show you two wrong examples first.

Error demonstration 1

By writing text such as "If you want to get more information, please follow our official account xxx" at the end of the article, they try to get readers to follow the official account. This method seems to be fine, but it is difficult to justify if analyzed from the user's perspective. Because for users, following a public account to get more information is a "false demand."

First of all, there are many channels to obtain information, such as information apps like Toutiao and Sohu News .

Secondly, most subscription accounts can only push once a day, and can push up to 8 pieces of content at a time. In addition, information is time-sensitive, and the amount and time of content are limited. Users have no reason to give up using Toutiao and instead get information through your official account. Since it is a false demand for users, it is very difficult to achieve traffic through this method.

Error demonstration 2

Based on the former, information such as "join the fan group" was added in an attempt to make readers interested in the WeChat fan group and follow the official account.

Taking the car account as an example, analyze whether it is a "false demand" from the user's perspective.

• First of all, on platforms like Autohome, there are many channels for users to join groups, and basically every car model has a corresponding car owner group.
• Secondly, the common topics among the members of the fan group are not clear.

In the car owner group, since everyone buys the same model of car, it is easy to find common topics, such as discussing the performance of the car, arranging self-driving tours, and organizing offline activities . However, in the official account fan group, members come from all over the world, owners of different car series are in it, and even some people who have not bought a car are in it. Unless the group owner is a super IP in the automotive industry, can you expect everyone to chat in the group? That doesn't exist, everyone is busy!

PS Super IPs in the automotive industry like YYP and Hanlu don’t need to use my method to increase their followers…

So when a user is not yet a fan of your official account, joining the fan group is still a "false need" for him. This method may help you achieve traffic, but the effect is definitely limited.

Now that you know the incorrect demonstration, let me tell you how to set up the super bait correctly.

Super Bait

Super Bait = Professional content answers that are relevant to the article and affect the user's interests

PS If you don't understand it once, read it several times.

Let me give you two examples so that you smart people can understand.

For example: This article introducing SUVs writes about the advantages of SUVs throughout the article, but at the end of the article tells users: SUVs also have some disadvantages, and not everyone is suitable for driving an SUV. If you want to know the disadvantages of SUVs, just follow the official account and reply with the keyword "SUV".

Many people who are hesitant about whether to buy an SUV must be curious about the shortcomings of SUVs after seeing this, so they can only follow the official account as required.

This is super bait.

Of course, you can also set up multiple super baits at one time to maximize the drainage effect.

For example: In this article, we mainly introduced the skills of choosing a new car, but at the end of the article we told users: selecting a car is just the beginning. You also have to negotiate the price, sign a contract, pay a deposit, pick up the car, inspect the car, etc., and there are many tricks in between. If you want to know the routines of these processes, follow the official account and reply with the keyword "routine" to get 4 useful articles at one time.

People who are worried about being cheated when buying a car will naturally follow the official account, after all, this directly affects their interests.

PS After continuous testing and optimization, the above method can achieve a conversion rate of 5%.

The effective time interval for increasing followers of an article is about 3 days (different for different platforms)

Summarize

When publishing articles (videos) on vertical media platforms, the content that is related to the topic of the article (video) and affects the interests of users should be set so that users can only access it by replying to keywords in the official account. When the content you "hide" in the official account is truly relevant to the interests of the users and is what they are eager to obtain, they will definitely follow the official account.

Once you have mastered this idea of ​​increasing followers, you can directly apply it on many platforms. Whether you are directing traffic to a public account or a personal account, you can easily increase followers at zero cost and no longer waste traffic.