Tik Tok promotion, tips on selling products in home page window!

For individuals who use Douyin accounts, the monetization model mostly relies on selling goods.

According to the current rules of Douyin, as long as you publish more than 10 videos and pass the real-name authentication, you are eligible to apply for the product sharing function, that is, share products in the videos you upload or on the Douyin homepage, so as to earn more income and enjoy related product benefits.

Of course, users with a fan base of 10,000 will find it easier to pass.

Now, all accounts on Douyin with a certain number of fans are selling goods, and some have even become the KOLs who sell goods.

For example, the Yeshi brother that everyone knows has nearly 6 million fans;

After entering the product display window, you can click on the product and purchase it directly on Taobao.

Specifically, how to activate the shopping showcase on the Douyin homepage?

In the settings of the account background, find the wallet and product sharing functions, and follow the instructions to activate them.

Find the link at the application entrance and apply. Users who pass the screening and review by Douyin can promote their own products!

How to enter the product showcase page?

Click the "Add Product" button at the bottom of the product showcase management page to enter the product adding page.

You can choose products to be divided into "Selected Alliance" and "Taobao Products" (Taobao Alliance)

The selected alliance products currently come from Douyin stores, JD.com and NetEase Kaola, while Taobao products of course come from Taobao.

How do I add a product?

Click the red button to the right of a product to add it.

There are two key points to note when adding products:

1. The original title of the product cannot be modified. We can only fill in the video playback title.

2. You can set three for new products and one for recommendations.

How to modify & delete products?

It should be noted that after each product is edited, it cannot be modified again within 5 minutes.

However, if you want to make short videos well and achieve the effect of bringing goods, you still need to pay attention to the following two points:

1. Carrying goods is ancillary, content is the key

The video recommendation algorithm is based on user interests and hobbies, not for selling products.

So don’t confuse the primary and secondary relationships.

Have you seen the video of how Wild Food Guy makes “Lard Dregs”?

I won’t comment on whether it tastes good or not, but it’s true that I can’t help but drool even through the screen! His video makes users feel like they want to experience something, which makes it easier for them to place an order.

Although 15 seconds is not a long time, if you cannot attract users in the first second;

Your little video may just slip through his fingertips.

You need to draw the user's attention to the product in the video instead of introducing the product to the user right away;

It is easier to make Douyin for products with personality, because the biggest advantage is "novelty";

If you are in the category of clothing, beauty, etc., then you can share some tips with everyone first;

Starting from this point, there will definitely be fans interested in your product;

If you do some guidance at this time, the effect will be much better than selling products right away!

2. Rely on direct drilling to promote

You have linked the product to the content. The more relevant the content is, the more likely users are to buy it.

But then again, even if you do a good job of content marketing, it won’t work if you don’t showcase it.

Short videos must first have traffic, and sufficient traffic can support a certain conversion rate;

At this time, you should try using Through Train and Diamond Exhibition; as another new traffic entrance for Taobao sellers, the free opportunity is worth a try!

Related reading:

1. The secret of how Douyin influencers sold goods worth 130 million in 6 months!

2. How do the popular Blue Vs on Douyin operate content?

Author: Tang Xiaohan

Source: Tang Xiaohan