Zhihu advertising, Zhi+ account opening guide!

Each platform has its own advertising management rules, and Zhi+ is no exception. As long as you master the delivery skills and understand the platform rules, you can avoid detours and achieve twice the result with half the effort. Today we will talk to you about the restrictions and thresholds for placing ads on Zhi+.

Conditions and thresholds for Zhi+ delivery

Zhi+ Account Opening Qualifications

The first hurdle is the account opening information. If you belong to a special industry, industry qualifications are even more essential.

The list of qualifications for opening an account for Zhihu performance advertising is as follows. Generally, a business license is sufficient, and the rest require corresponding qualifications based on the entity classification.

Kind tips:

(1) Currently, we do not support individual customer account opening.

(2) Commercial websites should provide a scanned copy or photocopy of the original business license for value-added telecommunications services

(3) Non-profit websites should provide screenshots of the ICP filing of the MIIT website, which must be stamped with the official seal.

(4) If the case involves trademarks or advertisers, the owner needs to provide a "Trademark Registration Certificate"

Can it be activated by an individual?

Business license of the account opening entity (so individuals are not allowed, but individuals are allowed);

Brand information and brand logo;

Website or Zhihu homepage link;

Advertising authorization letter;

The email address and mobile phone number associated with the Zhihu account.

Can a company link its personal account to Zhi+ for advertising?

The company's Zhi+ can be linked to a personal account for delivery, but it is necessary to provide a "Zhihu Account Authorization Letter" and provide the authorizer's ID card, account number and other information, and upload it to the "Qualification Center" of the Zhihu performance platform. When uploading the delivery content of a personal account, this qualification will be reviewed.

Which industries are suitable for Zhi+?

Suitable for mass consumer goods

Modern young people like to shop online, and Zhihu users are mainly consumers born in the 1980s and 1990s, who are particular about speed, accuracy and ruthlessness in their consumption. Therefore, as long as companies can find the right topic and cover the traffic entrance, consumption can be achieved.

High-price industries

Most Zhihu users are highly educated, high-income groups from developed cities, and hold executive and leadership positions. Therefore, whether from the needs of job or the upbringing of children, there is still a relatively large demand for the education and early childhood education industries.

E-commerce industry

The e-commerce industry is relatively popular on the mobile Internet. It can meet users' needs for food, clothing, housing and transportation regardless of time and location, so it has been widely promoted with the development of the Internet. However, competition in the e-commerce industry is very fierce, so Zhi+ can be used to embed advertising links in high-quality content, guiding users to click on the links and directly link to consumption platforms such as Taobao and JD.com, helping advertisers to promote consumption and prevent user loss.

According to the attributes of Zhihu user groups, the industries suitable for promotion can be divided into two categories:

1) Mass consumer goods: low unit price, quick decision-making

Food and beverages (meal replacements, wine, etc.)

Beauty and personal care (men's grooming, lipstick and lip glaze, acne removal and whitening, shampoo and hair care, perfume...)

Others (furniture, gifts...)

2) Cautious consumer goods: high unit price, long-term decision-making

Adult education (language training, vocational skills, studying abroad, postgraduate entrance examinations, etc.)

K12 (early childhood education, high school, hobbies, art...)

Digital home appliances (beauty devices, hair removal devices, mobile phones, headphones...)

Big health (medical beauty hair transplantation, dentistry and ophthalmology...)

Insurance (long-term insurance...)

Regulations during the advertising process

In addition, after the successful opening of Zhi+ account, the advertising content is also subject to certain regulations. The following situations will lead to failure of the review, so everyone should pay attention:

1. No elements or hints related to politics, religion, pornography, gambling, superstition or violence.

2. Do not use vulgar slang, swear words, slang or related text, and avoid using negative words.

3. Do not contain any false or exaggerated content, and do not deceive or mislead consumers.

4. Do not use uncopyrighted images or unauthorized portraits.

5. It is prohibited to place advertisements with the same or similar creative ideas in the same direction within a certain delivery cycle.

6. Content that blasphemes heroes and martyrs is prohibited

Finally, I suggest that if you want to place advertisements, it is best to find an agent. After all, agents are more professional and experienced and can help you save more time. For any questions about Zhihu account opening and review, please feel free to communicate with us.

That’s all for today. I hope this article can be helpful to you.

To place Zhihu ads , please contact Qinggua Media official