360 Dianjing bidding promotion system, what is the user experience like?

Since I took over a 360 search promotion project today, after several days of operation, I still want to complain about the flaws of the 360 ​​Dianjing system. First of all, I believe everyone is familiar with Baidu Fengchao. Whether it is the conventional methods of adding keywords, creativity, etc., or the advanced creative setting methods such as flash promotion and brand zones, you should be very familiar with them and there will be no major feelings during the operation. However, after using the 360 ​​Dianjing system, I realized that the settings of Baidu Fengchao system are so complete and so easy to use! Some of the 360 ​​settings are so "tricky".

360 Dianjing bidding promotion system, what is the user experience like?

Why do I personally feel that the 360-degree viewing system is not easy to use?

Customize report delivery time

The editor believes that if 360 Promotion sets a custom report to be sent to a designated email address every day, then the report will be received at 13:00 in the afternoon the next day, which means the report is halfway through. If you optimize it in the afternoon, you can only see the effect tomorrow! Some people may say that you can go directly to the backend to download the report! But as someone who works in a third-party company and is responsible for 7-10 projects, I don’t have the time to download reports from the account backend. If there is a launch date and I don’t remember when I started the promotion, I can only check the data one by one. If I directly click on a date when the promotion has not started, I can’t generate a report at all. This is really bad! Some people may say, you can look at the historical operation records! I will talk about this below.

No "historical operation records"

Yes! There is no historical operation record in the account background. If you need it, please apply to 360 customer service. They will also remind you to take notes next time, saying that this is their internal secret, which I don’t understand. It is not possible to directly sort the keywords in descending order in the account backend

This may be my own operating habit. Sometimes, in order to reduce CPC, we will operate directly in the background, because Baidu can do it. So I am not used to this. I have to download the data report every time. I wonder if this user experience can be improved!

If the data report is more than three months, a custom report is required

I don't understand this either. Why can't we just download the data report and send it to us in a few minutes? The user experience also doesn't like this, and doesn't know what the significance of this move is.

Based on the above five points, do colleagues who have worked on 360 bidding have the same experience? As the second largest search market share in China, 360 Search also hopes to continuously improve the user experience of the 360 ​​Dianjing system, because a comfortable user experience is the key to the trust of business owners.