The most popular way of Internet promotion nowadays!

We have sorted out seventeen popular Internet promotion methods and also introduced how to use them. It is worth collecting for students with less than three years of experience in marketing promotion.

There are many ways to promote on the Internet , which can be generally divided into two categories: free and paid. We have subdivided them into three levels: direct sales, social media, and advertising, and briefly introduced the operating methods of each method.

1. Direct sales: an official platform that requires long-term operation

1. Official statement: WeChat public platform/Sina Weibo/Baidu Baike/official website

The characteristic of WeChat public platform, Sina Weibo and other channels is that they do not restrict the embedding of brands. In other words, operators can fully introduce their products, brands, founders, company news and other information. The disadvantage is that no one reads such content. However, WeChat public platforms, Sina Weibo and other service platforms can be used as official voices, just like official websites, which are a passive way for users to understand information.

2. Traffic distribution: Toutiao account/TikTok short video/Baidu Baike/Toutiao account

The characteristic of this type of service platform is that it does not rely on existing fans, but only relies on the recommendations of the service platform to gain exposure and dissemination. It needs to produce content based on customer needs and platform rules, and there are certain restrictions on brand exposure and brand promotion. In addition, the effect of online conversion is insufficient.

3. Auxiliary SEO: Sohu.com/Zhihu Q&A/Blog/360 Library/Baidu Matrix

Sohu, Zhihu, blogs and other service platforms have higher search weights on Baidu. The content published through these self-media platforms is more likely to be included in the website, but it also has certain limitations on brand marketing and product introductions, and requires purposeful content production, but it is helpful for SEO improvement.

4. Build KOL: WeChat public platform/Xiaohongshu app/Zhihu Q&A/TikTok short video

The same platform can produce different results through different operating strategies. WeChat official accounts and Zhihu Q&A can produce professional content related to users and become industry KOLs. Xiaohongshu app, Douyin short video and other platforms are also KOL production destinations. The difficulty lies in the continuous production of professional content.

5. Independent marketing promotion: EDM/short message/telemarketing

Although the conversion rate of EDM, short messages and telephone marketing is low, they are one of the reasonable and controllable marketing methods for companies.

6.SEO marketing promotion: forum posting/official website upgrade

SEO is a traditional, but still effective promotion method, which is based on interactive communication behaviors such as posting in various small community forums, blogs, and message boards.

2. Social media method: a method developed based on the interests of the crowd

7. Popular forums: Douban Movies/Baidu Tieba/Zhihu Q&A

Posting in popular forums and keeping the content exposed quickly can achieve very good results under popular posts.

8. Vertical community forum: community forum related to the group

Vertical community forums related to industries and groups, such as Mama.com for the maternal and infant industry, Mafengwo for the travel service industry, Dianping.com for the catering industry, and Taobao Forum for the e-commerce industry, are promotion methods not to be missed.

9. Vertical social marketing: social marketing related to groups

Carry out marketing promotion based on vertical community marketing related to groups such as QQ groups, WeChat chat groups, Weibo hot topic groups, Douban stations, etc.

10. Electronics City Community Forum

A gathering place for "product testers", good products can easily get quick attention.

11. Electronics City: Call/brush reviews

According to the ASO method, we can improve the evaluation, optimize the ranking, optimize the keywords, etc. in the electronics city.

3. Advertising method: paid method focuses on ROI

12. Search advertising: keyword bidding/brand zone/DSP

Baidu SEM marketing promotion is a unique but still reasonable paid promotion method. Except for keyword bidding and brand zones, the effectiveness of other methods needs to be tested and certified.

13. Alliance advertising: Baidu Alliance/Sogou Search Alliance/360 Alliance

An advertising method that helps advertisers conduct advertising marketing on other websites and news media.

14. Hard ads on screen: splash screen ads/banner ads

A photo advertising content appears in the opening screen, banner, content page and other areas of the super APP.

15. Information flow: Fanstong/Guangdiantong/Toutiao

WeChat, Weibo, Toutiao, Douyin and other service platforms have launched information feeds, where users can choose to promote based on group characteristics, with two payment methods: pay per click and pay per impression.

16. News media publicity planning: publicity planning for articles in industry news media

It is suitable for creating corporate image and spreading the brand's reach through interviews and reports from industry news media.

17. KOL advertising: advertising endorsed by industry KOLs

Accounts with a large number of fans on service platforms such as Weibo and WeChat become KOL accounts, and their advertising generally includes soft-text promotion and direct hard advertising.

Author: Youqike Integrated Marketing

Source: Youqike Integrated Marketing