Do you know all the 6 ways for mobile game users to acquire games?

There are generally two ways for a user to obtain games: recommended download or search download. When these users are no longer "silly and naive" but more rational, what they bring to mobile game companies is the diversification of promotion and more uncertainty. Compared with the previous simple CPA buying, how to impress and attract users has become the key to selling mobile games. So how do mobile game users get games now?

1. Channel application recommendation

It has to be said that most users still download games through recommendations from various app stores on their mobile phones. However, with the changes in the industrial chain, more terminal manufacturers' stores have joined in, creating more competition among Android channels. In addition, the fake rankings and false reviews in traditional app stores have greatly reduced the credibility of recommendations.

2. Game media exposure

With the vertical specialization of the entire mobile Internet wave, the role of media in mobile games is becoming more and more comprehensive. The demands of users and players for product exposure, evaluation, strategies, etc. are gradually increasing; in addition, the company's brand promotion, market-oriented operation, and strategic planning promotion also need the help of professional media. Users' recognition of gaming media is usually higher than the game itself.

3. Friend recommendations

Why are games recommended by friends more influential? To put it bluntly, it is the trust between friends. We have the same taste, so the mobile games you recommend must be ones I like too! This kind of spontaneous dissemination among users is cost-free and has a good dissemination effect. It is undeniable that the trend of players downloading mobile games through active methods such as searching is becoming more and more obvious!

4. Advertising

There are many types of advertisements here, including offline, online, graphic or video, point wall or banners within mobile applications, etc. These ads serve two purposes. One is to allow users to download immediately. The other is to brand the mobile game product and then encourage players to actively search and download it. Users have different levels of acceptance of advertisements, and creative advertisements can greatly whet users’ appetites.

5. Celebrities’ Weibo, WeChat, and Moments

The reason why celebrities are mentioned is that, on the one hand, celebrities are becoming more and more aware of mobile games, and on the other hand, mobile game promotion teams are also fully aware that celebrity fans can be converted into players. Commercial operations or hype have an immediate stimulating effect on users, and users are currently more accepting of this interactive communication.

6. Video Commentary Anchor Guild

The increasing penetration of these communication channels into the industry means that promotion becomes more difficult. However, no matter how things change, the core remains the same: good game quality will make all publicity and promotion the icing on the cake.