How to make high-quality short videos that attract traffic?

1. What is a short video for attracting traffic?

By calculating the costs, you can save at least several thousand dollars, so why not do it!

The contents of short videos for attracting traffic may be different, but the basic structures are similar. Here I will talk about what I think is the best structure. There may be more good structures for short videos for attracting traffic. If any classmate sees them, you can share them with me (add me for private chat at the end of the article).

The basic structure is divided into four parts: introduction, main content, time prompt and ending.

01) The most important thing at the beginning is to catch people’s attention. Tell users what I want to say in one sentence?

For example: Top-quality king crab, let me show you a taste today! As soon as this sentence is said, you know that what we are talking about today is eating king crab, or the top-quality kind, which instantly attracts the user's attention.

02) The main content is mainly about how to do it and what is our biggest advantage, that is, the welfare attraction given to consumers. The duration is about half of the video.

03) Time reminder is to inform users of the live broadcast time, which is the time to enjoy the benefits. Important things can be said three times, and the nickname and text display can also be used to deepen the user's impression and ensure that they will not miss the live broadcast time.

04) The ending is usually to invite users to interact with short videos and enter the live broadcast room, creating an atmosphere of "see you there", and increasing the probability of attracting traffic to the live broadcast room.

Grasp the following points: authenticity, humor, good visuals, emotional rendering, and good acting skills, then the effect of this short video will not be too bad.

3. Types of short videos for attracting traffic

Traffic-generating short videos are divided into story-based, product-based, subtitle-based, and mixed types.

01) As the name suggests, it basically uses storytelling to achieve the purpose of attraction. The story is related to the character setting. There is a live broadcast room selling seafood. The anchor will say that he grew up by the sea and knows how to distinguish the quality of seafood. Therefore, if you want to eat good seafood, go to his live broadcast room to buy it.

So the story-telling type is actually to strengthen the host’s personality and let professionals teach you how to distinguish good products from bad ones. This is called professional personality recommending professional products.

02) Product type is to focus on the texture, production process or details of the product, with oral introduction, it is completely a living product promotional video.

If it is food, use shots of real people eating it; if it is household items, use shots of real-life scenes changing due to new products; if it is clothing, it is even simpler, just put it on directly, there is no need for models, just use the figures and faces of ordinary people to create a sense of reality.

03) The subtitle type is background music plus subtitles, combined with a good video picture. Some craftsmen basically use this type, and this style is Li Ziqi's representative style. In fact, it also has innovative meaning when used in attracting traffic to short videos.

04) The mixed type is composed of two of the above three types, but when writing the script, you need to pay attention to the coherence of the plot and the natural transitions. Remember not to use all three at the same time. Not only will the video be too long, but it will also appear to have no focus. The effect will be worse than a mixture of two of them.

4. Work after the live broadcast

Summarize the experience, continue to optimize the good ones, analyze the reasons for the poor ones, continue to improve, and extract the highlights of each short video to accumulate for the production of short video scripts in the future.

In addition, you can also analyze the works of outstanding peers, especially popular works. In addition to the content, even the camera techniques and speaking tone can be learned and used. Peers are the best teachers, you can’t be wrong!

The 4 points mentioned above have basically explained all aspects of attracting traffic to short videos. From the beginning of creativity to the final finishing work, each step is critical. In fact, each step can be expanded and discussed in detail. I look forward to my subsequent articles.

The key to attracting traffic in short videos is the copywriting, the appeal of the actors, the match between the personality and the product, and the fans' recognition of the video. Only with the cooperation of many aspects can we create a first-class short video to attract traffic, reduce costs and increase efficiency for the live broadcast room, improve ROI, and ultimately create a high-interest super live broadcast.