First release is a free promotion method in the application market. Most mainstream Android application markets will provide relatively strong support for the first release of new applications. The first release of applications in Xiaomi App Store has become the most important reference for selecting free recommended resources such as the Golden Rice Award, special topics, high-quality and excellent applications, and homepage products. Therefore, the first launch is worth a try for all ASOers, especially for companies that do not have much promotion funds.

Currently, the more effective Android application markets include: Huawei, Xiaomi, OPPO, vivo, App Store, 360 Mobile Assistant, Baidu Mobile Assistant, Meizu and Ali Distribution. Other niche markets such as Anzhi, Lenovo, Sogou, Jifeng, Gionee, etc. are smaller in scale. If you have extra time, you can apply for them and try.

Today we will talk about the application rules for the first launch events of major Android app markets in 2019.

Huawei AppGallery

1. Application method: Backstage application

2. Application time: 5 working days in advance

3. Review time: 3 working days

4. Initial release period: 25 days

5. First-time Issue Rights

(1) Home page - "Quality Applications" recommendation + first release label

(2) Home page - "Special attention" - "Today's first release" section recommendation

6. First release format (as shown below)

7. Notes (as shown below)

Xiaomi App Store

1. Application method

Send an email to [email protected] in the following format (application email must be submitted 4-5 working days in advance)

2. Flowchart of the initial public offering application

3. Review period: 1 to 2 working days

4. Initial release period: 15 days

5. First release type (as shown below)

6. First-time Issue Rights

(1) Software-First-release application recommendation (one of them)

(2) Classification-First Release Zone

7. Application types that are not accepted for initial release (as shown in the figure below)

OPPO App Market

1. Application method: Apply by email

Email ([email protected])

2. Application time: 2 weeks in advance

3. First release recommendation time: up to 15 days

4. First-time Issue Rights

(1) New version of APP first release resource location

A. Fixed entrance at the top of the "Software-Selected" page and special recommendations

B. After passing the App Moment review, you can also get recommendations for App Moment-related resources, such as homepage interstitials, large software selection cards, etc.

(2) New first-release APP resource position: High-quality new applications can obtain key promotional content such as graphics and texts at the time of application launch.

5. Audit standards (as shown below)

6. Application types that are not accepted for initial release (as shown in the figure below)

vivo App Market

1. Application method: Email application (prepare the application email and the new version of the apk package, and send it to [email protected])

2. Application time: before 16:00 every Thursday, and apply at least one week in advance

3. Review time: Application results and online resource time will be returned by email on Friday

4. Initial release period: 30 days

5. First-release rights: App Store homepage - New product module

6. First release format (as shown below)

7. Application types that are not accepted for initial release (as shown in the figure below)

App Store

1. Application method: Backstage application

2. Flowchart of the initial public offering application

3. Review time: 2 working days

4. Release cycle: once a month

5. First-release benefits: first-hand experience (high-quality new products, first-release versions)

6. Preparation for the first launch (as shown below)

7. Application types that are not accepted for initial release (as shown in the figure below)

Baidu Mobile Assistant

1. Application method: Apply by email. The email format is as follows

2. Application time: Make an appointment with the business department at least 7 working days in advance

3. Review time: Receive a reply email the next day

4. Initial release cycle: no more than 2 times per month, with an interval of more than 10 days

5. First-time listing rights: The first-time listing position includes but is not limited to

The first release will be given a certain recommendation position, and the application will be evaluated accordingly before the first release to determine the first release position and specific schedule. Main reference factors:

Business: Based on the strength of business cooperation, such as the intensity of activities and brand exposure

Operation: Assess the quality of applications from the user's perspective, and recommend high-quality applications for the first release.

360 Mobile Assistant

1. Application method: Backstage application

2. Flowchart of the initial public offering application

3. Review time: 1~3 working days

4. Initial release period: 15 days

5. First-time Issue Rights

(1) Division of resources for first release cooperation promotion, exclusive first release, and joint first release:

(2) List of all display locations for the first release of the app

Mobile phone version - Home page "Today's first release", as shown in the picture

Mobile phone-software-banner, as shown in the figure:

Mobile terminal - Software - New product launch list, as shown in the figure:

6. First release format (as shown below)

7. Notes (as shown below)

8. Application types that are not accepted for initial release (as shown in the figure below)

Meizu App Store

1. Application method: Email application (email and attachments sent to [email protected]), the format is as follows:

2. Flowchart of the initial public offering application

3. Review time: 1~2 working days

4. Initial issuance cycle: You can only apply for the initial issuance once within a natural month, and applications across months must be separated by more than 10 days.

5. First release resources

(1) Category selection/Home page selection

(2) “Discovery” evaluation

6. Initial release standards (as shown below)

7. Application types that are not accepted for initial release (as shown in the figure below)

Alibaba Application Distribution Platform

(including PP Assistant/Wandoujia/UC App/Taobao Mobile Assistant)

1. Application method: Backstage application

(Email [email protected]), the application must be submitted 3-4 working days in advance

2. Flowchart of the initial public offering application

3. Review time: 1-2 working days

4. Initial release period: 15 days

5. First-time Issue Rights

(1) PP Assistant: first release area, software list resource location, home page recommendation

(2) Taobao Mobile Assistant: Software List Resource Location

(3) UC App Store: Software List Resource Location

(4) High-quality first-release applications can receive additional free first-release recommendations such as software page lists, homepage premium lists, push notifications, homepage top banners, and application experience pages, and can even receive free first-release public relations marketing planned by the PP Assistant marketing team.

6. First release format (as shown below)

7. Application types that are not accepted for initial release (as shown in the figure below)

Author: Le Xiangjun

Source: Enjoy aso