App Operation丨Apple Cleaning Free List Top 200! More than 40 games were removed from the list

Clearing words, locking rankings , removing from shelves, slower and stricter review, repeated submissions without approval... Do you think this is enough? !

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Today, when using the [List Update Monitoring] function, Xiaoqi noticed that Apple has once again pointed its finger at game CPs . As many as 40 apps were cleared from the Top 200 Game (Free) List , accounting for 20% ! If you don't believe me, just read on with me↓↓↓

At 8:45 a.m., Apple cleared the charts of 43 apps, including 5 apps in the Top 200 Games (Free) chart.

At 18:06 in the evening, the 11 apps removed by Apple were all game apps in the Top 200 Games (Free) list.

At 19:57 in the evening, Apple once again reorganized the internal environment of the App Store and cleaned up 26 apps, 24 of which were game apps in the Top 200 Games (Free) list, accounting for 92.3%.

Although Apple often issues "clearing the list" fines, it is rare to see a case of such a scale as today's, targeting the Top 200 game (free) list. With this punishment, Apple is clearly sending a warning to developers who have been overly active recently.

So, next, here comes the point! What should I do if the App has been cleared from the list?

What should we do after the App is removed from the list?

Normally, we need to actively communicate with Apple, choose to find reasonable reasons and explain to Apple, sincerely admit mistakes, and show the speed and commitment of rectification. If your application is not accepted or the penalty is severe, you can only make up for it by re-uploading the application with another account. For this situation:

1. Check emails in time and reply quickly

Check the iTC backend & developer mailbox in time. If you receive relevant emails/messages from Apple, please be sure to read them carefully, provide evidence and explanations for the issues mentioned, and reply as soon as possible to avoid missing the best processing time. Generally, Apple will act first and ask for your consent later, so there will be a slight delay in emails. You will receive a notification about 1 day after processing. (If you have any questions about the content of the email, or if the content of the reply email is not clear enough, you can consult the assistant and we can help you reply.)

2. Call Apple

If you have not received any relevant emails/messages and are sure that you have not performed any illegal operations, you can wait for Apple's exclusion results. You can also ask at the iTC backend, or call Apple directly (Apple China support number: 4006 701 855) to file a complaint.

3. Enable alternative apps or release new alternative products

Timely enable alternative apps or release new alternative products, and optimize them to a favorable position to guide traffic in a timely manner to avoid traffic loss. (This method is more important for apps that rank higher on the list. Before taking this measure, you can wait for Apple's feedback. If it takes a long time, you can try this method.) Of course, you can also try to update the version, but the success rate is not very high.

Editor's reminder

At the beginning of 2017, Apple has been making continuous moves: frequently locking the rankings, adjusting ranking rules and keyword coverage algorithms... The tricks it keeps throwing out have made CPs complain. In late January, Apple further strengthened its review of apps, resulting in a surge in CPs and rejected apps. Recently, a large number of CPs have been caught up in the "Qingci" storm.

It is an indisputable fact that Apple has her periods more frequently. At this juncture, Xiaoqi advises everyone to be conservative and not to have a love-hate relationship with Apple's dad! If you are unfortunately hit, even if you can recover the losses, it may take more than a day or two.

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