How to get startup media coverage: shortcut to cold-start new products!

With the continuous development of new media, the promotion methods are more diverse than before, but the download cost of a single App is increasing dramatically every day. Some startups even don’t know which channel to spend money on for cold start.

No matter how "rich and colorful" the channels for App promotion are, seeking exposure from Internet industry media will always be an economical and relatively effective cold start method. In this day and age, the ability to capture media attention and deliver your message has never been more important.

What effects will seeking these media exposures have on the cold start of a company or product? You can take a look at a set of statistics on the 36Kr reporting module. After being reported by entrepreneurial media, the products have seen significant improvements in terms of downloads and attracting investors and talents.

A well-known cross-border shopping community also sought the support of many entrepreneurial media in the process of growing from 0 to more than 100,000 downloads (iOS users) two years ago, including the well-known 36Kr and Chuangyebang, as well as vertical media in the tourism industry. This article mainly introduces some reliable Internet venture capital media and tips for seeking media exposure.

What kind of media should be chosen for entrepreneurship reporting?

For startups, time is the life of the company. It is crucial to find the media that target users pay attention to and gain exposure in a short period of time. Therefore, more effort should be put into choosing the media and choosing the right platform with traffic. The following is a way to measure media quality through website SEO. (This method can also be used when measuring the value of a platform through cross-industry collaboration)

1) You need to consider the platform’s traffic, Baidu index, daily average PV, IP, UV, etc. When evaluating whether a media has promotion potential, you can use SEO tools for analysis.

Through this tool we can get a lot of data. Which data is useful for startup company promotion?

Baidu has a high market share in the search engine field, so we mainly focus on Baidu's data. If the Baidu weight of an Internet vertical media can reach 5, it is already quite impressive.

In addition to weight, Baidu traffic, Baidu web page inclusions, backlink volume, Baidu snapshot update time, and average daily IP are all very important indicators. Of course, UV is the best indicator, but SEO tools cannot query UV data. When the data volume is large enough, the difference between IP and UV indicators is not very large.

Entrepreneurial media that entrepreneurs should pay attention to.

Seeing this, everyone may have questions: how big is the Baidu weight, traffic, IP, inclusion, and backlinks to be a more recommended media website? Let’s first take a look at the 36Kr website, which is almost universally recognized as the top entrepreneurial media in the industry.

36Kr’s Baidu weight is 7, with an average daily traffic of around 45,000, 1.82 million searches, 2.33 million backlinks, and an average daily IP of around 110,000. We use 36ke's search engine data as the media base, compare it with other media sites, and summarize the current status of SEO of Internet media as follows.

To help entrepreneurs choose the media that is suitable for their company, we have prepared the media overview and submission entrance shown in the table above.

1) 36Kr

36Kr has Sina Weibo and official accounts. Sina Weibo is basically useless, but the effect of its WeChat account recommendation is quite good. One push should have about 500 downloads.

The email address for submissions is: [email protected].

36Kr provides a special column for exposing startups - "Seeking Reports", the address is: http://chuang.36kr.com/report#/report/index. It should be noted that this column of 36Kr is a report written after experiencing the product. In the early stages of entrepreneurship when the product has not yet been launched, you can submit your own project information to be included.

2) Huxiu.com

The email address for submissions to Huxiu.com is [email protected]. Of course, we can also seek coverage on the Growth Enterprise Market of the official website.

In addition to being able to seek exposure from specialized startups like 36Kr, on Huxiu.com, you can also write targeted product articles based on the characteristics of each column of Huxiu. For example, the main feature of the "Opinion" column is some opinions on products, events, and companies, so you can write your document from the perspective of analyzing the product.

In addition, Huxiu also has the following columns. "Reading Points": recommended books (classified by field); "Usage Points": highlights of the product; "Pictures": record with pictures; "Collection of Essays": a collection of documents on a certain topic. In short, it is recommended that your product be used as a case for media coverage, which will have a very good effect.

3) Chuangyebang

The biggest difference between Chuangyebang and other media is that all its modules are designed to serve startups. Its documents are also all startup-related documents.

The column covers all areas of a startup company, from its start-up, marketing, growth, financing, technology, database, etc. As for how you get exposure, in addition to referring to Huxiu.com, don’t forget that it also has offline magazines for reporting. Remember to pay attention to the theme of each issue of its magazine.

4) Geek Park

Geek Park is a media platform that tends to focus on products. Provides product reporting column, email address: [email protected] You can also go to this address for connection details: http://www.geekpark.net/

5) Titanium Media

In addition to its media attributes, Titanium Media also has community functions to facilitate communication among entrepreneurs. Titanium Media also provides a reporting column for startup companies. The email address for applying for coverage is: [email protected]

For more details, please visit http://www.tmtpost.com/about?show_what=report. Exposure will help startups gain popularity in the industry, which should be beneficial for subsequent financing.

How to find media interested in your products

Media coverage is a voluntary process. We need to find editors who are interested in our projects and then tell them our entrepreneurial stories sincerely.

To find entrepreneurial media that interests you, you can use Baidu News to search for your competitors' products. For example, entrepreneurs doing online education can search for "New Oriental Online". I can find that Huxiu.com has many reports on online courses, which shows that it is interested in online course projects.

Editors who have reported on online education products are generally interested in projects in this direction. Then you can contact this editor through various means, and use 140 words to introduce your entrepreneurial project, your team, your product form and launch plan, as well as your financing situation, and send it to him with pictures and text.

In addition to working hard on websites that focus on entrepreneurship, startups can also seek exposure in the vertical media of their industry. Taking "New Oriental Online" as an example, it belongs to the online education industry, so Sina Education, China Online Education Network, China Education and other websites are likely to expose it.

How to prepare for an entrepreneurial media interview

After selecting the entrepreneurial media and going through various negotiations, the media editor finally became interested in our project. What we need to do next is to prepare for the upcoming interview. You can refer to the advice of Zhou Qiongyuan (PR Manager of Frees Capital) for some tips.

1) Make some achievements and find the right time.

Your ranking in the App store has jumped a lot, your product has solved a pain point that others cannot solve or have not solved well, your product has been recommended by technology giants, and you have obtained financing in an amount that would make a startup company proud. These are all opportunities to talk to a reporter. If you get investment from a well-known VC or BAT, congratulations, you have another PR highlight.

2) Understand the purpose of the interview.

It is far from enough to have an interview outline and understand the topic and general direction of the interview.

You can find out more: In addition to your company, which other companies will be interviewed? How much space your company will occupy and what role it will play in the article... Whether it will help the brand is an important indicator in determining whether an interview is worth doing. In other words, it is best to accept media coverage in conjunction with your company's current PR needs, which may be financing, recruiting, or attracting users...

For example: If you want to be discovered by investors, when you are interviewed by a reporter, you might as well talk about your product ideas, profit model, team advantages, and then explain what can make your product stand out from the fierce competition.

3) Understand the media itself.

Different media have different topic preferences and writing styles. Before accepting an interview with a media outlet, it might be helpful to go online and look through the media outlet's previous articles. You can also type the reporter's name into Google to learn more about the person who will be asking you a question. If a media outlet that excels in investigative reporting comes to you, you really need to spend some time to find out its "real" purpose of the interview and its topic selection.

How can operations amplify the marketing effects brought by media?

During the period from the completion of the entrepreneurial media interview to the official release of the article, as an operator, what you need to think about is how to amplify the marketing effect brought by the media. Here are three ideas that you can refer to.

1) Join some WeChat groups for Internet communication. Being reported by entrepreneurial media is a good product packaging. When the report articles come out, recommend them to these groups, which can still attract good word-of-mouth attention and download conversion rate.

2) Plan internal product activities and give benefits to users in the name of being reported, but in fact make users feel that they are using a very fashionable product.

3) Release news releases through multiple channels. After reading articles published by entrepreneurial media, many users will use search engines to learn more about the product. At this time, if the operation releases some news releases and writes about the product advantages from different perspectives, it can also create a feeling that the entire media is paying close attention to this product.

Recommendations from entrepreneurial media are the icing on the cake for product marketing. No matter how many media reporting techniques are needed, they all need to come back to good products. In addition, products that solve the pain points of vertical groups and have excellent product interaction and design style are more likely to gain media favor. A product with obvious defects reported by entrepreneurial media is called being exposed.

Finally, let’s talk about something practical. If your product is good enough, please leave a message in the background. I can recommend your project to the editors of 36Kr and Chuangyebang.

With the continuous development of new media, the promotion methods are more diverse than before, but the download cost of a single App is increasing dramatically every day. Some startups even don’t know which channel to spend money on for cold start.

No matter how "rich and colorful" the channels for App promotion are, seeking exposure from Internet industry media will always be an economical and relatively effective cold start method. In this day and age, the ability to capture media attention and deliver your message has never been more important.

What effects will seeking these media exposures have on the cold start of a company or product? You can take a look at a set of statistics on the 36Kr reporting module. After being reported by entrepreneurial media, the products have seen significant improvements in terms of downloads and attracting investors and talents.
A well-known cross-border shopping community also sought the support of many entrepreneurial media in the process of growing from 0 to more than 100,000 downloads (iOS users) two years ago, including the well-known 36Kr and Chuangyebang, as well as vertical media in the tourism industry. This article mainly introduces some reliable Internet venture capital media and tips for seeking media exposure.

What kind of media should be chosen for entrepreneurship reporting?

For startups, time is the life of the company. It is crucial to find the media that target users pay attention to and gain exposure in a short period of time. Therefore, more effort should be put into choosing the media and choosing the right platform with traffic. The following is a way to measure media quality through website SEO. (This method can also be used when measuring the value of a platform through cross-industry collaboration)

1) You need to consider the platform’s traffic, Baidu index, daily average PV, IP, UV, etc. When evaluating whether a media has promotion potential, you can use SEO tools for analysis.

Through this tool we can get a lot of data. Which data is useful for startup company promotion?

Baidu has a high market share in the search engine field, so we mainly focus on Baidu's data. If the Baidu weight of an Internet vertical media can reach 5, it is already quite impressive.

In addition to weight, Baidu traffic, Baidu web page inclusions, backlink volume, Baidu snapshot update time, and average daily IP are all very important indicators. Of course, UV is the best indicator, but SEO tools cannot query UV data. When the data volume is large enough, the difference between IP and UV indicators is not very large.
Entrepreneurial media that entrepreneurs should pay attention to.

Seeing this, everyone may have questions: how big is the Baidu weight, traffic, IP, inclusion, and backlinks to be a more recommended media website? Let’s first take a look at the 36Kr website, which is almost universally recognized as the top entrepreneurial media in the industry.

36Kr’s Baidu weight is 7, with an average daily traffic of around 45,000, 1.82 million searches, 2.33 million backlinks, and an average daily IP of around 110,000. We use 36ke's search engine data as the media base, compare it with other media sites, and summarize the current status of SEO of Internet media as follows.

To help entrepreneurs choose the media that is suitable for their company, we have prepared the media overview and submission entrance shown in the table above.

1) 36Kr

36Kr has Sina Weibo and official accounts. Sina Weibo is basically useless, but the effect of its WeChat account recommendation is quite good. One push should have about 500 downloads.

The email address for submissions is: [email protected].

36Kr provides a special column for exposing startups - "Seeking Reports", the address is: http://chuang.36kr.com/report#/report/index. It should be noted that this column of 36Kr is a report written after experiencing the product. In the early stages of entrepreneurship when the product has not yet been launched, you can submit your own project information to be included.

2) Huxiu.com

The email address for submissions to Huxiu.com is [email protected]. Of course, we can also seek coverage on the Growth Enterprise Market of the official website.

In addition to being able to seek exposure from specialized startups like 36Kr, on Huxiu.com, you can also write targeted product articles based on the characteristics of each column of Huxiu. For example, the main feature of the "Opinion" column is some opinions on products, events, and companies, so you can write your document from the perspective of analyzing the product.

In addition, Huxiu also has the following columns. "Reading Points": recommended books (classified by field); "Usage Points": highlights of the product; "Pictures": record with pictures; "Collection of Essays": a collection of documents on a certain topic. In short, it is recommended that your product be used as a case for media coverage, which will have a very good effect.

3) Chuangyebang

The biggest difference between Chuangyebang and other media is that all its modules are designed to serve startups. Its documents are also all startup-related documents.

The column covers all areas of a startup company, from its start-up, marketing, growth, financing, technology, database, etc. As for how you get exposure, in addition to referring to Huxiu.com, don’t forget that it also has offline magazines for reporting. Remember to pay attention to the theme of each issue of its magazine.

4) Geek Park

Geek Park is a media platform that tends to focus on products. Provides product reporting column, email address: [email protected] You can also go to this address for connection details: http://www.geekpark.net/

5) Titanium Media

In addition to its media attributes, Titanium Media also has community functions to facilitate communication among entrepreneurs. Titanium Media also provides a reporting column for startup companies. The email address for applying for coverage is: [email protected]

For more details, please visit http://www.tmtpost.com/about?show_what=report. Exposure will help startups gain popularity in the industry, which should be beneficial for subsequent financing.

How to find media interested in your products

Media coverage is a voluntary process. We need to find editors who are interested in our projects and then tell them our entrepreneurial stories sincerely.

To find entrepreneurial media that interests you, you can use Baidu News to search for your competitors' products. For example, entrepreneurs doing online education can search for "New Oriental Online". I can find that Huxiu.com has many reports on online courses, which shows that it is interested in online course projects.

Editors who have reported on online education products are generally interested in projects in this direction. Then you can contact this editor through various means, and use 140 words to introduce your entrepreneurial project, your team, your product form and launch plan, as well as your financing situation, and send it to him with pictures and text.

In addition to working hard on websites that focus on entrepreneurship, startups can also seek exposure in the vertical media of their industry. Taking "New Oriental Online" as an example, it belongs to the online education industry, so Sina Education, China Online Education Network, China Education and other websites are likely to expose it.

How to prepare for an entrepreneurial media interview

After selecting the entrepreneurial media and going through various negotiations, the media editor finally became interested in our project. What we need to do next is to prepare for the upcoming interview. You can refer to the advice of Zhou Qiongyuan (PR Manager of Frees Capital) for some tips.

1) Make some achievements and find the right time.

Your ranking in the App store has jumped a lot, your product has solved a pain point that others cannot solve or have not solved well, your product has been recommended by technology giants, and you have obtained financing in an amount that would make a startup company proud. These are all opportunities to talk to a reporter. If you get investment from a well-known VC or BAT, congratulations, you have another PR highlight.

2) Understand the purpose of the interview.

It is far from enough to have an interview outline and understand the topic and general direction of the interview.

You can find out more: In addition to your company, which other companies will be interviewed? How much space your company will occupy and what role it will play in the article... Whether it will help the brand is an important indicator in determining whether an interview is worth doing. In other words, it is best to accept media coverage in conjunction with your company's current PR needs, which may be financing, recruiting, or attracting users...

For example: If you want to be discovered by investors, when you are interviewed by a reporter, you might as well talk about your product ideas, profit model, team advantages, and then explain what can make your product stand out from the fierce competition.

3) Understand the media itself.

Different media have different topic preferences and writing styles. Before accepting an interview with a media outlet, it might be helpful to go online and look through the media outlet's previous articles. You can also type the reporter's name into Google to learn more about the person who will be asking you a question. If a media outlet that excels in investigative reporting comes to you, you really need to spend some time to find out its "real" purpose of the interview and its topic selection.

How can operations amplify the marketing effects brought by media?

During the period from the completion of the entrepreneurial media interview to the official release of the article, as an operator, what you need to think about is how to amplify the marketing effect brought by the media. Here are three ideas that you can refer to.

1) Join some WeChat groups for Internet communication. Being reported by entrepreneurial media is a good product packaging. When the report articles come out, recommend them to these groups, which can still attract good word-of-mouth attention and download conversion rate.

2) Plan internal product activities and give benefits to users in the name of being reported, but in fact make users feel that they are using a very fashionable product.

3) Release news releases through multiple channels. After reading articles published by entrepreneurial media, many users will use search engines to learn more about the product. At this time, if the operation releases some news releases and writes about the product advantages from different perspectives, it can also create a feeling that the entire media is paying close attention to this product.

Recommendations from entrepreneurial media are the icing on the cake for product marketing. No matter how many media reporting techniques are needed, they all need to come back to good products. In addition, products that solve the pain points of vertical groups and have excellent product interaction and design style are more likely to gain media favor. A product with obvious defects reported by entrepreneurial media is called being exposed.

Finally, let’s talk about something practical. If your product is good enough, please leave a message in the background. I can recommend your project to the editors of 36Kr and Chuangyebang.

No matter how "rich and colorful" the channels for App promotion are, seeking exposure from Internet industry media will always be an economical and relatively effective cold start method. In this day and age, the ability to capture media attention and deliver your message has never been more important.

What effects will seeking these media exposures have on the cold start of a company or product? You can take a look at a set of statistics on the 36Kr reporting module. After being reported by entrepreneurial media, the products have seen significant improvements in terms of downloads and attracting investors and talents.

A well-known cross-border shopping community also sought the support of many entrepreneurial media in the process of growing from 0 to more than 100,000 downloads (iOS users) two years ago, including the well-known 36Kr and Chuangyebang, as well as vertical media in the tourism industry. This article mainly introduces some reliable Internet venture capital media and tips for seeking media exposure.

What kind of media should be chosen for entrepreneurship reporting?

For startups, time is the life of the company. It is crucial to find the media that target users pay attention to and gain exposure in a short period of time. Therefore, more effort should be put into choosing the media and choosing the right platform with traffic. The following is a way to measure media quality through website SEO. (This method can also be used when measuring the value of a platform through cross-industry collaboration)

1) You need to consider the platform’s traffic, Baidu index, daily average PV, IP, UV, etc. When evaluating whether a media has promotion potential, you can use SEO tools for analysis.

Through this tool we can get a lot of data. Which data is useful for startup company promotion?

Baidu has a high market share in the search engine field, so we mainly focus on Baidu's data. If the Baidu weight of an Internet vertical media can reach 5, it is already quite impressive.

In addition to weight, Baidu traffic, Baidu web page inclusions, backlink volume, Baidu snapshot update time, and average daily IP are all very important indicators. Of course, UV is the best indicator, but SEO tools cannot query UV data. When the data volume is large enough, the difference between IP and UV indicators is not very large.

Entrepreneurial media that entrepreneurs should pay attention to.

Seeing this, everyone may have questions: how big is the Baidu weight, traffic, IP, inclusion, and backlinks to be a more recommended media website? Let’s first take a look at the 36Kr website, which is almost universally recognized as the top entrepreneurial media in the industry.

36Kr’s Baidu weight is 7, with an average daily traffic of around 45,000, 1.82 million searches, 2.33 million backlinks, and an average daily IP of around 110,000. We use 36ke's search engine data as the media base, compare it with other media sites, and summarize the current status of SEO of Internet media as follows.

To help entrepreneurs choose the media that is suitable for their company, we have prepared the media overview and submission entrance shown in the table above.

1) 36Kr

36Kr has Sina Weibo and official accounts. Sina Weibo is basically useless, but the effect of its WeChat account recommendation is quite good. One push should have about 500 downloads.

The email address for submissions is: [email protected].

36Kr provides a special column for exposing startups - "Seeking Reports", the address is: http://chuang.36kr.com/report#/report/index. It should be noted that this column of 36Kr is a report written after experiencing the product. In the early stages of entrepreneurship when the product has not yet been launched, you can submit your own project information to be included.

2) Huxiu.com

The email address for submissions to Huxiu.com is [email protected]. Of course, we can also seek coverage on the Growth Enterprise Market of the official website.

In addition to being able to seek exposure from specialized startups like 36Kr, on Huxiu.com, you can also write targeted product articles based on the characteristics of each column of Huxiu. For example, the main feature of the "Opinion" column is some opinions on products, events, and companies, so you can write your document from the perspective of analyzing the product.

In addition, Huxiu also has the following columns. "Reading Points": recommended books (classified by field); "Usage Points": highlights of the product; "Pictures": record with pictures; "Collection of Essays": a collection of documents on a certain topic. In short, it is recommended that your product be used as a case for media coverage, which will have a very good effect.

3) Chuangyebang

The biggest difference between Chuangyebang and other media is that all its modules are designed to serve startups. Its documents are also all startup-related documents.

The column covers all areas of a startup company, from its start-up, marketing, growth, financing, technology, database, etc. As for how you get exposure, in addition to referring to Huxiu.com, don’t forget that it also has offline magazines for reporting. Remember to pay attention to the theme of each issue of its magazine.

4) Geek Park

Geek Park is a media platform that tends to focus on products. Provides product reporting column, email address: [email protected] You can also go to this address for connection details: http://www.geekpark.net/

5) Titanium Media

In addition to its media attributes, Titanium Media also has community functions to facilitate communication among entrepreneurs. Titanium Media also provides a reporting column for startup companies. The email address for applying for coverage is: [email protected]

For more details, please visit http://www.tmtpost.com/about?show_what=report. Exposure will help startups gain popularity in the industry, which should be beneficial for subsequent financing.

How to find media interested in your products

Media coverage is a voluntary process. We need to find editors who are interested in our projects and then tell them our entrepreneurial stories sincerely.

To find entrepreneurial media that interests you, you can use Baidu News to search for your competitors' products. For example, entrepreneurs doing online education can search for "New Oriental Online". I can find that Huxiu.com has many reports on online courses, which shows that it is interested in online course projects.

Editors who have reported on online education products are generally interested in projects in this direction. Then you can contact this editor through various means, and use 140 words to introduce your entrepreneurial project, your team, your product form and launch plan, as well as your financing situation, and send it to him with pictures and text.

In addition to working hard on websites that focus on entrepreneurship, startups can also seek exposure in the vertical media of their industry. Taking "New Oriental Online" as an example, it belongs to the online education industry, so Sina Education, China Online Education Network, China Education and other websites are likely to expose it.

How to prepare for an entrepreneurial media interview

After selecting the entrepreneurial media and going through various negotiations, the media editor finally became interested in our project. What we need to do next is to prepare for the upcoming interview. You can refer to the advice of Zhou Qiongyuan (PR Manager of Frees Capital) for some tips.

1) Make some achievements and find the right time.

Your ranking in the App store has jumped a lot, your product has solved a pain point that others cannot solve or have not solved well, your product has been recommended by technology giants, and you have obtained financing in an amount that would make a startup company proud. These are all opportunities to talk to a reporter. If you get investment from a well-known VC or BAT, congratulations, you have another PR highlight.

2) Understand the purpose of the interview.

It is far from enough to have an interview outline and understand the topic and general direction of the interview.

You can find out more: In addition to your company, which other companies will be interviewed? How much space your company will occupy and what role it will play in the article... Whether it will help the brand is an important indicator in determining whether an interview is worth doing. In other words, it is best to accept media coverage in conjunction with your company's current PR needs, which may be financing, recruiting, or attracting users...

For example: If you want to be discovered by investors, when you are interviewed by a reporter, you might as well talk about your product ideas, profit model, team advantages, and then explain what can make your product stand out from the fierce competition.

3) Understand the media itself.

Different media have different topic preferences and writing styles. Before accepting an interview with a media outlet, it might be helpful to go online and look through the media outlet's previous articles. You can also type the reporter's name into Google to learn more about the person who will be asking you a question. If a media outlet that excels in investigative reporting comes to you, you really need to spend some time to find out its "real" purpose of the interview and its topic selection.

How can operations amplify the marketing effects brought by media?

During the period from the completion of the entrepreneurial media interview to the official release of the article, as an operator, what you need to think about is how to amplify the marketing effect brought by the media. Here are three ideas that you can refer to.

1) Join some WeChat groups for Internet communication. Being reported by entrepreneurial media is a good product packaging. When the report articles come out, recommend them to these groups, which can still attract good word-of-mouth attention and download conversion rate.

2) Plan internal product activities and give benefits to users in the name of being reported, but in fact make users feel that they are using a very fashionable product.

3) Release news releases through multiple channels. After reading articles published by entrepreneurial media, many users will use search engines to learn more about the product. At this time, if the operation releases some news releases and writes about the product advantages from different perspectives, it can also create a feeling that the entire media is paying close attention to this product.

Recommendations from entrepreneurial media are the icing on the cake for product marketing. No matter how many media reporting techniques are needed, they all need to come back to good products. In addition, products that solve the pain points of vertical groups and have excellent product interaction and design style are more likely to gain media favor. A product with obvious defects reported by entrepreneurial media is called being exposed.

Finally, let’s talk about something practical. If your product is good enough, please leave a message in the background. I can recommend your project to the editors of 36Kr and Chuangyebang.

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