This is how advertisements will look good, here are the secrets to placing advertisements in the dating industry!

The threshold for entering the current marriage and dating industry is getting lower and lower, and the competition is becoming more and more fierce. For advertisers, how to launch an attractive advertisement and successfully "match" their brands and products with users has become a key issue in improving conversion rates.

This issue of "Advertising Secrets for the Marriage and Love Industry" will help advertisers in the marriage and love industry, such as dating and wedding services, to attract consumers' attention and win the trust of their target audiences by "deploying troops" in four aspects: image materials, copy content, picture colors, and layout structure!

Tip 1: Pay attention to details when choosing pictures

Marriage and Dating

• Use pictures of real people, which are more appealing, more likely to attract users’ attention, and bring you closer to users.

• The pictures are high-quality and clear, with prominent main characters, which can provide users with a better visual experience.

• Use pictures that are closely related to the topic, and the content of the pictures should be as relevant to the topic as possible.

Warm Tips: When the material involves the activity time, it must be used at the corresponding time point. If the idea is not promoted at the corresponding time point, it will be rejected by the review.

Wedding Services

Different from the advertisements for dating and marriage, the advertisements for wedding services tend to focus more on the texture of the material and the emotional expression of the images.

• Promotional images for shooting environments can be divided into interior and exterior scenes, with interior scenes being mainly exquisite and focusing on details. The outdoor scene has a large space, and the scenery sets off the people. There is also the most popular travel photography, which requires great flexibility and a wide range of scenic spots in the selection of pictures.

• Shooting styles can be divided into traditional classic, simple fashion, luxurious European, and Korean aesthetic. Pictures with distinctive styles should be selected as materials for advertising.

Tip 2: Write clear and concise copy

Copywriting can help consumers receive and understand the selling points that advertisers want to promote, so during the writing process, we must strive to be accurate and concise so that the target audience can see it at a glance and understand it in one second!

General Principles

• Font selection: No more than 3 fonts should be used. When conveying creative information, you should use fonts that are suitable for reading, such as Microsoft Yahei and Founder series fonts. If you need to convey a lively theme, you can choose fonts such as DynaFont and Founder Quasi-Circular.

• Highlight copy: Selling point information is highlighted, recommended copy: dating, chatting and making friends, saying goodbye to being single, finding a marriage partner, etc.;

• Text color: The text should be distinguished from the background to highlight the theme information. When the background is dark, the text can be highlighted in bright colors such as white, yellow, and pink; when the background is light, the text can be in stable colors such as red, brown, and purple;

• Decorative elements: You can use elements such as hearts, petals, wedding dresses, bouquets, English letters, etc. to embellish the picture, assist in text layout and emphasize the atmosphere of the picture.

Writing Tips

Marriage and Dating

1. Identify your audience

• Copywriting characteristics: highlighting the key points, being concise and to the point, and designing different copywriting forms to meet the needs of different audiences.

• Copywriting direction 1: Targeting single users who want to say goodbye to being single.

• Copywriting direction 2: Targeting user groups with targeted goals.

2. Create resonance

• Copywriting characteristics: Starting from the user’s perspective, considering the user’s psychology, and making the user have positive emotional feelings.

• Copywriting direction 1: Establish connections with users through emotional expression and deepen the color of the language.

• Copywriting direction 2: Enhance the appeal of language through description and resonate with users.

Wedding Services

1. Highlight the price

• Copywriting characteristics: Mainly based on low prices and promotional activities, highlighting the price advantage of the product and stimulating users' desire to consume.

• Copywriting direction 1: Targeting user groups who seek low prices and affordable products.

• Copywriting direction 2: Highlight the discount strength of the event to satisfy users’ love of discounts.

2. Service advantages

• Copywriting characteristics: Show unique service content and trigger customer needs and expectations.

• Copywriting direction 1: Highlight the service advantages of the product and enhance user favorability.

• Copywriting direction 2: Specifically point out the personalized attributes of wedding photos to create the uniqueness of wedding photos.

Tip 3: Reasonable and comfortable color matching

The marriage and dating industry is aimed at young people of marriageable age. The color matching makes good use of warm colors such as red, pink, white, purple, and brown, which give people a warm and soft feeling, can enhance user favorability, and allow users to interact in a relaxed and soothing environment.

Color matching features: absorb the color of the object

Absorb the color of the objects or products in the picture, increase the integration of text and the surrounding environment, and achieve a harmonious and unified effect.

The same color system changes in brightness

Choose colors from the same color family as the background to create a contrast between light and dark and increase the layering of the image.

Highlight the core information

The color of the core text can be enlarged, bolded, or expressed using colors with strong contrast, high saturation, and high brightness with the background.

Color area

The primary color determines the style of the picture, the secondary color assists the primary color to make the picture richer, and the eye-catching color attracts the eyes and guides reading.

Tip 4: There is a pattern in the layout

With pictures with clear themes, concise copywriting, and harmonious and beautiful color combinations, how can we cleverly combine them to create a high-quality advertisement that attracts consumers' attention? This is where our four major composition methods come into play!

Method 1: Up and down structure

• Structural features: The main body is prominent, the levels are clear, and information is conveyed more efficiently.

• Structure example:

Method 2: Left-right structure

• Structural features: left and right visual balance, clear layers, can intuitively display the main object and efficiently convey information.

• Structure example:

Method 3: Centered Structure

• Structural features: Important information is placed in the visual center area, which helps users grasp advertising information in the shortest time and stimulates users' desire to click.

• Structure example:

Method 4: Diagonal structure

• Structural features: The layout is novel, unique and creative, with strong visual impact and good visual experience.

• Structure example:

Have you got all the useful content today?

Source: Tencent Social Advertising