How to write high-quality creatives in Baidu bidding promotion?

How to write high-quality creative ideas in Baidu bidding promotion? The creativity of keywords is very important. So what is creativity and how to write creativity? The following bidding outsourcing editor will explain it to you based on bidding analysis. Creativity refers to the promotional content displayed to netizens when their search triggers your promotion results, including title, description, access URL and display URL. We can consider how to write creativity from the following aspects:

How to write high-quality creatives in Baidu bidding promotion?

1. Sudden product/service features, company advantages, etc. The title can highlight the regional symbol, product and service features, price, etc., and the description can highlight the product and service features, company promises, etc.
2. Write around the unit theme and highlight the relationship between the search terms and actual business. When writing creative ideas, pay special attention to highlighting the relationship between the training business and the promotional words, and find a matching point;
3. The more information you include, the better. Try to avoid some meaningless descriptive sentences and give netizens clear information to help them judge whether they should click or not, thus improving conversion rate.
4. For the same product or service, write from different selling points around the unit theme. For the same product or service, write from different selling points, capture the psychological motivations of potential audiences, and write in combination with the results of click-through rate research;
5. Use concise and short sentences. Avoid using too long company or website names to take up too many characters. When writing creative ideas, you can write more short sentences to be concise and to the point. This is also in line with the search habits of individual netizens.

6. Insert wildcards to ensure red display. When the words contained in the creative text are completely consistent with the words contained in the user's search terms or have similar meanings, they will be displayed in red font. This style is called red display. Red words can help attract the attention of potential audiences, and a good red effect can help increase the click-through rate and conversion rate of creatives;