Qutoutiao advertising account opening process and delivery method!

1. Specific account opening process for Qutoutiao advertising

as follows:

1. Contact the agent to discuss cooperation in account opening;

2. Provide materials for account opening review, including business license, products, landing pages, relevant certificates and other materials; only after passing the review can you open an account for promotion;

3. Recharge by making a payment. Shenzhen Houtuo will recharge your account for you according to the payment company specified in the contract.

4. Advertising: You can place advertisements after the recharge is completed.

Advertising on Qutoutiao

1. Account establishment

Develop a promotion plan: plan name, purpose of launch (brand promotion, app download, product promotion, etc.), launch date, tomorrow's budget, and uniform speed launch. Select promotion units: select ad type (list page, detail page, interactive position, personal center, splash screen ad), targeting settings (region, crowd, time, etc.) Creative advertising production: select the corresponding ad style according to the product or service being promoted, such as photo gallery, large photo, small photo, video, etc., then write creative copy and conduct third-party monitoring.

2. Self-service advertising website building

Build a website using the toolbox website template. Use the background toolbox to build the website or use the website template to operate.

2. How to place ads on Qutoutiao?

1. Account establishment

Develop a promotion plan: plan name, purpose of launch (brand promotion, app download, product promotion, etc.), launch date, tomorrow's budget, and uniform launch speed

Select promotion unit: choose the type of advertisement (open screen advertisement, list page, detail page, interactive position, personal center), target setting (region, crowd, time, hobbies, etc.)

Advertising creative production: select the corresponding advertising style according to the products or services being promoted, such as large pictures, small pictures, picture groups, videos, etc., then write creative copy and conduct third-party monitoring.

2. Self-service advertising website building

Advertising self-service website building

Toolbox website building

Use the backend toolbox to build a website or use a website template to operate.

Template website building

3. Data monitoring

Based on the data monitoring of Qutoutiao’s advertising background, we can understand users’ reading habits, as well as their evaluation and interaction with advertisements, and then optimize the advertisements. Advertising optimization can start with targeted optimization and creative optimization.

Below we will introduce what qualifications are required for various industries to place advertisements on Qutoutiao.

1. APP download

APP downloads are classified into poker, fishing games, social networks, etc. The required industry qualifications are business license, copyright registration certificate, trademark certificate, cooperation agreement or authorization letter (social networking requires software verification, while chess, cards and fishing do not require verification of qualifications)

2. Clothing and accessories

Clothing and accessories include men's clothing, women's clothing, men's/women's shoes, and accessories such as hairpins and headbands. The required qualifications are business license and ICP registration.

3. Education and training

It includes language training (such as Korean, IT training institutions) and academic education (correspondence courses, high school to undergraduate adult education, etc.). The required qualifications include business license and school operating license.

4. Home appliances

Household appliances in daily life include kitchen appliances and household appliances. If the advertisements in these two industries are mainly Toutiao advertisements, business licenses and ICP filings are required.

5. Daily necessities

Daily necessities specifically include dining utensils and toiletries. The relevant qualifications that advertisers need to provide are business license and ICP registration.

6. IT Digital

The specific products included in IT digital products are the mobile phones, computers, electronic products, etc. that we commonly use. The required qualifications include any one of the "Business License", ICP filing, "China National Compulsory Product Certification Certificate" (3C Certificate)/Quality Assurance Certificate/Product Certificate.

7. Luxury goods

Luxury goods can be further divided into luggage, watches and jewelry and diamonds.

① The qualifications required for luggage to place Toutiao ads are business license and ICP filing;

② The qualifications required for watches to place Toutiao ads are business license and ICP filing;

③ When placing jewelry and diamond ads on Toutiao, you need to prepare a business license, ICP registration, a quality guarantee certificate (for the product grade of jewelry and jade) provided by the National Jewelry and Jade Quality Inspection Center, and for imported jewelry, you need to provide the People's Republic of China Entry Goods Inspection and Quarantine Certificate.

8. Local Services

Local services include catering, housekeeping, locksmithing and courier services.

① The catering industry requires qualifications including "Business License", "Food Business License" or "Catering Service License" or "Food Distribution License" or "Food Production License";

② The qualifications required for domestic services include a business license. If relocation (including moving, relocation, factory relocation, cargo handling) and logistics services are involved, a road transport business license is required;

③ The qualifications required for the lock-opening industry to place ads on Qutoutiao include a business license, a special industry license, a lock-opening service license, or a public security bureau filing certificate;

④ Express delivery services need a business license and express delivery industry operating license to place QToutiao ads.

For advertising on Qutoutiao, please contact Qinggua Media.

Related reading:

1. Introduction to Qutoutiao advertising

2. Qutoutiao advertising price

3. Advantages of Qutoutiao advertising promotion

4. How to place ads on Qutoutiao

5. Qutoutiao advertising resources