What are the operating models of short video platforms?

Now more and more companies are using short videos to create products, because short videos can complete a spreadable video content in an extremely short time, and the content can be spread in the form of video. Short videos have become a partner for e-commerce due to their short duration, low threshold, large amount of information and more intuitive ability to stimulate consumer desire. Many people see the business opportunities of short videos but don’t know how to operate them. So what are the operating models of short video platforms? Let’s join Feng Chao from Jimifeng Technology to learn more about it!

What are the operating models of short video platforms?

Short video operation model:

1. User operation of short videos

The purpose of producing and disseminating short video content is to attract users' attention. Companies conduct market positioning based on the characteristics of their products or services, while accurately positioning their audiences and disseminating content based on their audiences, in order to turn "audiences" into "users." Make users willing to stay on the entire network channel or their own products. User operations can be simply understood as deep interactions with users.

2. Content operation of short videos

Good content operations can help short video content products greatly improve user contact rate, activation rate, dwell time, word of mouth, user proactive feedback and interaction, while ensuring that the content library planning and production are no lower than the industry average level. The core of short video products is content, but it must be clear that this content is not thought up by one or two core creative personnel, but must be combined with operational strategies and continuously planned and iterated over a period of time.

In traditional program production, content operation can basically be understood as content planning and production, plus the film review process. Considering the purpose of operations, content planning and production need to serve growth. Therefore, content production must be closely integrated with channel operations and user operations, and a more comprehensive and sophisticated process can be formed through the collection and organization of big data.

3. Community operation of short videos

Bringing together people with actual needs and then carrying out one-on-one refined operations is the process that serves the purpose and method of community operation. For many knowledge-based products, community operations often achieve better results. It's like organizing an online study group, where everyone comes in with the same topic and uses the same flow as before.

4. Channel operation of short videos

The user tone and content positioning of each content channel are also different. If you are engaged in vertical segmentation of content, you need to study the content needs and user preferences of each channel platform in detail in order to do a good job of operation. For key channels, detailed operations are required, and one-on-one visits and maintenance are also very important. Internally, each channel will receive information feedback from users, so it is necessary to formulate different operation strategies and content product strategies for different channels.

The above are the operating models of short video platforms? The specific content is that Jimifeng Technology is a short video operation company dedicated to Douyin operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, Douyin sales and other means.