How to create a hit on Zhihu!

When it comes to creating high likes on Zhihu, there are many methods that are rampant on the Internet. After sorting them out, they are nothing more than the following: daily account maintenance, building a personal image, creating high likes, manual intervention, screening questions, and establishing a keyword library...

It sounds very plausible, but after reading it I feel it is not quite true. When it comes time to really do it, I don’t know where to start?

This stumped many people.

As we all know, Zhihu is a platform with a large number of users. A simple answer may get thousands or even hundreds of likes and attention.

Once you have attention, you can direct traffic to your own platform and monetize it to make money. Therefore, the way to create hit products is very important.

So how do the real high-liked answerers create high likes? Is there any really simple and easy way to get started?

Of course there is, and it’s not complicated. To put it bluntly, it’s just six words:

Create a garbage story (or garbage consensus)!

1. Imitating the routines of popular novels

How strong is Zhihu's ability to create stories? Not strong, at most you can just share the story you just made up!

First, let’s take out the best-selling cases and refer to the stories carefully created by the highly praised answerers.

This is a topic about skin care, and we have selected the ones with the highest likes to take a look.

The highest number of likes is over 2.9k, with over 1k thanks, and it was also included in a Zhihu special topic. So what did he write to attract so much recognition? Let’s analyze it in detail.

Part 1: "My face is rotten, my skin is dull and dry, so I won't post ugly photos to scare everyone."

Analysis: Saying that one is ugly and has bad skin hits the readers' pain points and resonates with everyone.

Part 2: This product is very useful, such as XX cosmetics, list the specific name; In order to become beautiful, I have to change a bad habit, how can I change it specifically.

Analysis: Recommend several products, and analyze their effects, usage steps, advantages and disadvantages. The more detailed the better.

Then here are some beautiful pictures of you after you become more beautiful.

Part 3: I used the above steps and became a whitening goddess. I’ll post my photos here as proof.

Analysis: The counterattack was successful, the ugly duckling turned into a white swan and became the absolute goddess in everyone's heart.

So, thousands of likes were obtained so easily.

Let's disassemble it carefully and see what the above three paragraphs say:

(1) I am ugly and have low self-esteem. Others look down on me. (2) I worked very hard and found that I was gifted and different from ordinary people. So I worked harder and finally had an epiphany and easily mastered the secret of success. (3) Finally, I successfully transformed myself into a goddess and everyone looked at me with new eyes.

What's the difference between this and the popular novels that are all the way around?

Hot novel routine:

(1) I am humble and lowly. My parents and sisters don’t love me. Everyone looks down on me and bullies me.

(2) I swore to heaven that I would never look back until I succeeded in this life, so I set off to a distant place, where I met a master who gave me some pointers. From then on, my life started to change, and I upgraded my skills and fought monsters along the way.

(3) I finally succeeded in my counterattack, became the king of all beauties, and severely punished those who once looked down on me. I was able to hold my head high.

So, the story of the loser's counterattack and the ugly duckling's transformation is very classic.

The reason why many people like to watch it is because it satisfies people's unrealistic fantasies and they want to make a comeback overnight and rise to the top from then on.

This routine has been proven to be effective whether used in online articles or on Zhihu.

OK, now let me create a highly praised article. Let me imitate it:

The first paragraph: Narrated in the first person, saying that I have bad skin and am ugly. I searched Baidu for ugly photos and pasted them directly.

Second paragraph: Recommend several products and list the steps. Where do the product steps come from? Go to Xiaohongshu, Taobao, and public accounts to move content, and go to CNKI to move professional knowledge to make the answers appear more professional.

The third paragraph: I finally became good-looking and became a recognized beauty. I will post the enchanting photos of beauty on Baidu or Taobao.

If I continue writing like this, the contrast between the beginning and the end will be strong, which just fits the public's counterattack mentality. At least eight out of ten people will definitely bow down and shout: Master, please guide me!

The routine is so deep that it is no wonder that an article exposing the highly praised posts on Zhihu attracted such comments:

Stories of comebacks are always so sweet to the ear, and fabricated stories are promoted to be real and heartwarming. This is a strange phenomenon on Zhihu.

Therefore, if you want to create high praise, don’t try to change the public. Try to conform to the public and satisfy the public. Among them, the routine of popular novels is the crudest reference method.

2. Create a Chicken Soup-type Consensus

Some people think that Zhihu is a high-end place, so their answers have to be high-end. In fact, this idea is wrong. There is no so-called high-end quality, and if there is, it is just pretended.

People just like simple things. The simpler and more popular they are, the easier it is to understand.

Just like Mimi Meng and Pleasant Goat, they have been criticized as chicken soup for the soul and idiotic, but not many people watch them. There are still many fans.

Therefore, in an age where entertainment is everything, the simpler something is and the easier it is to understand, the more it can soothe an uneasy heart.

There was once a question: how do you view the big Vs on Zhihu who get thousands or tens of thousands of likes by posting photos and making up stories? I found this highly praised answer, and the answerer said it very appropriately.

"After posting the photo, the number of followers increased by over a thousand within two days. Posting photos increases followers much faster than writing. Zhihu is no exception."

There is a highly praised answer on Baidu about Zhihu: What should I do in my 20s so that I won’t regret it in the future? The following content appears:

To put it bluntly, it means: in your 20s, be careful of being cheated; in your 20s, work hard; in your 20s, find your dream as soon as possible...

How can such serious nonsense get such high praise?

How is this different from your family telling you to study hard and work hard since you were a child?

Maybe the difference is that the latter is the trivial matters of family members, while the other is the high praise from a big V. The former is ignored by people, while the latter has the aura of a strong person.

So, how to get high praise on Zhihu?

Four words: refer to Weibo and post some inspirational quotes; three tricks: as follows:

1. Don’t you like to boast of your high academic qualifications? Don’t you like to create a fictitious persona? Then learn from me!

Thanks for the invitation. I just got off the plane. I earn a million a month. I have too many acquaintances here, so I’m going anonymous.

Screenshot as evidence: salary of XX million yuan, transfer of XXX million yuan.

2. Don’t Zhihu users think highly of themselves and like to criticize others and things to show their superiority? Then satisfy their sense of superiority.

They criticized Pinduoduo for cutting leeks, criticized Kuaishou’s videos for being rubbish, and criticized certain entertainment stars for not doing their jobs properly.

I argue with everyone and everyone, and with big names, not for anything else, but just to show that I am better than you! If the users you argue with are touched, their hearts will naturally be given to you.

3. A Zhihu user said he likes chicken soup? Like poetry and distant places? Then have some warm chicken soup to make you fatter!

The plot must be ups and downs, first poor then rich, first beautiful then ugly, first loser then great, first grassroots then successful person.

The content is full of twists and turns, which can control the user's emotions firmly. No more moans, just a few words of praise, and you will be someone else's poetry and distant place.

The first principle of writing is to cater to the audience, and any platform that produces hits does so by catering to the audience. Cater to the sense of identity of the majority, make them moved and happy, and then add a little wit and reveal a bit of truth, the more people will like your article.

Therefore, to create a hit on Zhihu, remember one thing:

Pure useful information may only bring you 100 likes, but pure useful information + chicken soup stories + hot photos can bring you more than 5,000 likes.

3. Poor information transfer network

What if you can’t create? Three words: information gap!

Moved from Baidu to Zhihu, moved from Douban to Zhihu, and moved from official accounts to Zhihu. It's certainly right to write high-quality answers. But it takes a lot of time to search for relevant content every day, and the time cost is too high.

In this case, use quantity to kill quality.

If you answer 3-4 articles every day, that’s 90-120 articles a month, and 30,000-40,000 articles a year. There’s always going to be one that hits the mark.

Writing more means high exposure and large number of views; large number of views means more likes; high number of views and high number of likes can increase the weight of the account and promote increased exposure, thus forming a virtuous circle.

You don't need to write too much, one or two hundred words will be enough. For example, the following question: What do you think of Pinduoduo's cash-out activity?

One of the answers, with less than a hundred words, received more than 13k likes.

The answer was less than a hundred words, took no more than two minutes to type, and only received more than ten thousand likes. No one knew how he got it.

This issue regarding Pinduoduo coupons is a blatant attempt to exploit people, and everyone knows it clearly. What did the answerer say that shocked people's souls and attracted so many likes?

Maybe he answered the question early and at a relatively early stage, and was lucky enough to stand on the right side and cater to the public before this question became a hot topic. Once it was on the hot list, it was naturally pushed up.

So, if quality is not enough, we can make up for it with quantity. If you gather enough, you will always have good luck. One high like and one hot search can basically soar to the sky, increase the number of fans dramatically, and continue to attract traffic.

If you still think the number is not enough, apply for a few more Zhihu accounts and use the same method to transfer the content every day. One account can get 30,000 to 40,000 answers a year, and three accounts can get about 100,000 answers.

With more answers and higher weight, you will naturally get a lot of likes.

It is hard work to do this, but it works!

IV. Conclusion

In general, to create high praise on Zhihu, you need to create a consensus that is popular with the public.

The development of the food chain is not determined by top-down control, but by bottom-up dependence.

This is not only true for Zhihu, but also for any search engine such as Baidu Toutiao, Weibo, etc.

Use clickbait headlines to attract vulgarity, use hot gossip to create conflicts, use radical opinions to cater to the public, and push extremely vulgar answers to a larger traffic pool.

The proliferation of chicken soup, class confrontation, and emotional incitement on the Internet are not the purpose. The purpose is to make users feel comfortable and finally stay on the platform designed by the bigwigs to monetize and make money.

Therefore, information feeding has always been compatible from top to bottom. People feed what they like. The same is true for Zhihu. You have to learn to create things that the public likes in order to gain real recognition.

Author: Tiance Sister

Source: Tiance Sister