5 ways to attract traffic for new media operations!

Recommended new media traffic channels:

1. WeChat

Needless to say, why WeChat is recommended first is because WeChat users can be said to be almost equivalent to all Internet users.

You wrote articles for the official account yourself. Have you ever submitted them to other official accounts? (Free or paid). Have you ever posted the news you posted yourself to WeChat groups or Moments?

Don’t say that, now no one reads the Moments or WeChat groups, have you ever sent private messages to your friends one-on-one? You must be thinking, isn’t posting advertisements a nuisance? So, you have to think about whether the new media you are creating is just advertising?

If the purpose is just for advertising, then it is better not to harm the WeChat channel. If you write sincerely, solve the pain points of users in need, and advertise at the same time, then WeChat channel is the best channel to build trust in new media, no doubt about it!

Also: Don’t assume that users only use Baidu to search. Now more and more people use WeChat to search. There are more and more public accounts and other content on WeChat. If your content is not arranged with SEO thinking, well, you can only admire it by yourself.

2. Baidu

After Baidu fell out of BAT, in the eyes of Internet people, Baidu seemed to be really equal to half of Pinduoduo. Before that, there was a slightly sad Internet market value equal to several hundred degrees. As shown in the screenshot:

In reality, Internet users cannot represent the majority of ordinary users in China. In their eyes, if you still have any questions, just search Baidu. That’s because Baidu has already painted the walls all the way to the countryside.

Friends who work in new media will definitely ask, why do I need to do Baidu if I work in new media? I'll just take a short video. That may be because you don’t have a deep understanding of user traffic. At this stage, active search and passive recommendation are still equally important.

Many of the press releases you send out and the articles you post on Douban and other platforms actually require users to search for them in order to see them. The traffic of Baidu's channel mainly comes from Baijiahao and Baidu search ranking traffic.

Why is the Baijiahao channel good? Because Baidu ranks the content articles it publishes for its own products high. For example, Douban, Sohu, Sina Blog, etc. If you don’t have SEO thinking and the title of the article you wrote does not contain user demand words, you may not be able to get this traffic.

3. Zhihu

If your target audience is students and highly educated people, Zhihu is the perfect channel for attracting traffic. If you look at the big names in the public accounts you follow, many of them are from Zhihu, especially those on the Internet.

Because Zhihu also has a website jokingly called “Bihu”. Although there are many people who pretend to be cool on Zhihu, there are also many people who write truly valuable answers. It goes without saying that attracting traffic on Zhihu is very easy as long as you have reasons and evidence.

Logically speaking, we cannot use the word "flow", as it sounds a bit low-level. A more high-sounding way of saying it is to find potential customers, hahaha.

4. Toutiao

Toutiao, I don’t need to tell you how huge the traffic is. I will talk about how to attract traffic later.

The same is true for Tik Tok.

5. Vertical professional platform

If you are in new media, no matter what industry you are in, there must be a vertical platform for that industry. For example, there is Chuangyebang for startups, 36Kr for technology venture capital, and Paidai.com which focuses on e-commerce.

If you are working in new media, you should find a way to get your content to appear in these places, whether you spend money or not. It is still very good~

New media traffic generation methods

How to attract traffic through new media? Baiyang SEO mainly sorted out the following points for reference only:

1. Create a unique brand name (personal or corporate).

Of course, the point here is not to ask you to spend a lot of money to increase brand awareness, but to make it easier for others to know that it’s you. Because there are many channels now, you cannot leave contact information directly in your content, so this indirect traffic diversion is the best.

Then based on this name you can consider registering a website, such as my Baiyang SEO blog website. Is it convenient to leave your contact information on this site?

You may say that I don’t understand technology and can’t build a website. You know how to register a public account, right? Can you direct users to the public account?

2. Use the platform’s private message function to attract traffic

This method can be used not only in Zhihu, Toutiao, and Baijiahao. Did you know? Although you can’t leave contact information in the content, can’t you leave a hook?

The word "hook" may not sound nice, but aren't many people doing this? For example, some people write at the end of their answers on Zhihu: Search for public account XXX, reply to XXX, and get XXX for free. Don’t many people on Toutiao and even Douyin also use private messages to attract traffic?

Why would someone send me a private message? You will ask. Yes, let me ask you the question. Your content must have solved some of other people’s pain points, and they want to solve deeper pain points.

3. Use comments to attract traffic

In fact, many people don’t know. Let me tell you one thing. Some people try to get into the top three comments after posting articles on some big public accounts (in fact, they just need to find someone to like their comments), and then insert their own advertisements in the comments. Of course, it’s best to leave a thoughtful message!

This method is no different from blog comments in the Internet PC era. Of course, why would others let you go? You could consider spending money or something else.

4. New media mutual promotion and traffic diversion

This method has always existed, whether in the era of Weibo or the era of WeChat public accounts, it is not uncommon for accounts and bigwigs to promote each other.

As shown in the picture above, I promoted each other once in November last year and gained nearly 200 followers. Of course, you must find relevant people to promote each other, which is actually a trust endorsement.

They call it "this is so-and-so, so awesome, recommend it." Of course, the operator of the uncle’s public account has also participated in mutual promotion in the past. If you have around 100,000 fans and are internet related, you can also come to me for mutual recommendations and cooperation.

5. New media activities to attract traffic

In fact, all veterans of new media know this, but newbies may not know it. In the past, we gave away books, XXX gifts, and collected likes. Although the effect is not so great now, there are still always people who come to participate. Of course, you can’t collect likes now. WeChat officials are cracking down on it.

There should be many more than the above. There are thousands of ways to attract traffic, but the only constant is sincerity. Retention is the key!

Author: Baiyang SEO

Source: Baiyang SEO

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