Let’s talk about how to increase followers on apps like Tik Tok and Zhihu!

Today let’s talk about the issue of increasing followers.

Whether you are on Weibo, a public account, a Zhihu account, or a TikTok account, you actually need to increase your followers. Many of the steps are similar, but this article is limited to WeChat public accounts.

1. Zombie fans and robot fans

The cheapest way is to use machines to generate fans. The fans generated by various mobile phones and various number pools have an effectiveness of 0.

In order to fight against WeChat's anti-cheating strategy, I often see messages like this in my background, promoting various machines to increase followers. Anyway, I will report them as soon as I see them. WeChat's anti-cheating strategy has a long way to go.

If there is no benefit, why do people keep doing it? Having a lot of fans can be used to deceive advertisers and companies’ KPIs. There are many celebrity accounts on Weibo, and the total number of followers they have is several times greater than the population of China. Why are advertisers so easily deceived? How did data-driven development go astray? The old article explained it, but people don’t care.

The industry chain that makes money by using machines to increase followers and zombie fans is still very large.

2. Shared device fans

At first, it was photo printing fans, and then in the past two years, shared tissue paper fans became popular. These are the kind of devices that you can use for free, and then you need to scan a code and follow a public account before you will be provided with what you expect, such as tissue paper, photos, or something else.

The purpose of users is to obtain free services, so the quality of this subscription is not high, but they are real users after all. If your content is attractive, there will still be a certain conversion. But currently these users pay too much attention to this type of thing, and their immunity to the content has increased, so the unsubscription rate is extremely high, and the value of this type of fans has continued to decline.

Those free devices mainly make money by attracting fans and selling them to account owners. Later, because this story makes sense, a Ponzi scheme game was derived. You also want to attract fans and sell them to account owners to make money, right? Come on, become my franchise agent, buy my equipment, and I will buy back the fans. I guarantee that you will get your money back in one year. If you go and buy it, they may make a fortune selling equipment and try to trick you. The chain franchise strategy has been given new life.

3. Cantonese macaroni

In the early days, various well-known big accounts, such as Technology Daily Push and Car Professor, made a lot of money from this bonus. In the early days, the value bonus of buying fans on Guangdiantong was too great. Now the competition is fierce, and the overall environment has begun to change. After the platform has cracked down more on the monetization of things like borderline novels, the monetization efficiency of many big accounts has decreased. Coupled with the increasing immunity of users to advertising, the cost recovery period for Guangdiantongfen has become significantly longer.

4. Search for fans

I just checked the background data, and there are still dozens of followers added through keyword searches every day. Of course, my situation may be a little different. Others see my articles reprinted and marked with the source on other websites, and then come to search. The search is very proactive. I don’t do general keyword searches. But in fact, public accounts can also add followers through searches. I know that Xiamen used to have accounts dedicated to celebrity idols, and they gained a lot of fans through this. Oh no, now that I’ve said this, I may not be able to ask others to pay the bill when I go back to eat next time.

At least build a good personal brand. If other websites reprint your work, as long as the author is marked, there is a chance that you will gain fans.

5. Payment powder

Someone asked me not long ago how those unified checkout platforms make money, and I replied: raffles.

The article "Negative Cost Marketing" talked about the lottery routine. Now many checkout platforms will tell you how many lottery chances you have after you pay. Go and draw, and you will win all of them! Then each one requires you to follow the official account and share it with friends to get rewards.

In addition, many online platforms will ask you to follow a service account by default once you have successfully paid.

Let’s talk about the most typical success case, Youzan Mall. Although each micro-store is independently operated, the number of fans of the official main account is frighteningly large because of user payments. No matter what product you promote or what marketing campaign you launch, the results can be surprisingly good.

The initiative of payment users may not be that high, but they are all users with clear actual payment needs and payment capabilities!

I know there are payment platforms that gain tens of thousands of followers every day, and they will soon have millions of followers. The problem is that their main business is still losing money, and it is not easy to make it back.

6. Mutual fans or recommended fans

It is very common for big Vs with similar values ​​and similar fan base to promote each other.

Some will be recommended by friends. For example, my public account was initially promoted by Teacher Feng Dahui.

The value of this kind of powder is extremely high because it is backed by credit, is very proactive, and credit is transferable.

Some people must be curious, can this kind of powder be bought and traded? I'm going to tell you the truth today. Actually, some of the recommendation positions of many big Vs can be sold. However, after all, they are backed by credit, so you can't buy them just by having money.

So do you still believe in the recommendations of big Vs? If you think it may be valuable, read the other party’s historical articles and judge for yourself. It won’t take more than a few minutes. Big Vs won’t endorse anyone casually.

7. Drain fans from other platforms

Everyone knows that Zhihu is good at attracting traffic. If you observe the popular posts on Zhihu, you will know that you shouldn’t attract too much traffic. In the first two years of running my official account, I also liked to draw traffic from Zhihu. Later, I cut off from Zhihu, and the number of new additions to my official account was really reduced by half.

In addition, Toutiao has many restrictions on traffic, but many large accounts have the same name on each platform, and they can still attract traffic if the brand is strong enough.

There are other ways to divert traffic through Weibo and various communities. Many big accounts like to build matrices, but I’m extremely lazy, so I never touch this. When you see my articles on other platforms, they are basically reposted by others, with one exception. At that time, a friend from Tencent asked me to start some Tencent content open platform, so I set it up to automatically link with the official account and then ignored it. It seemed to be synchronized to QQ Express, but later I found that the number of visits was indeed extremely low. I feel really sorry for it.

8. Offline activity fans

A QR code will be placed during offline sharing, right?

It is right to put QR codes in offline business locations, right?

9. Attract followers through Moments and WeChat groups

Let me tell you a true story. Some time ago, I went to visit young entrepreneurs from all over the country. Gu Xiaobei said he would give me a gift. He posted a recommendation for my public account on WeChat Moments and my followers increased by more than 400 at once, just from the recommendation on WeChat Moments.

Later I found that there were a huge number of people among Yiren, stormzhang and their friends who subscribed to my public account, so I took a screenshot and showed it off. This served as a demonstration. Several friends wanted to increase this number to show off to me and recommended me in their own circle of friends. The growth rate was also encouraging in those days.

Many people like to post their articles in various groups. Of course, the better ones will send out red envelopes and ask for forwarding. To be honest, the effect is still visible. But I've never done this. I basically don't post my own articles in my Moments or WeChat groups. In some group discussion scenarios, if a certain topic happens to be very relevant, I might post an old article as a reply, but the probability of this happening is extremely low, maybe once a month.

10. Collecting fans

I am too lazy to cultivate my own fans, and I am too lazy to increase the number of fans bit by bit. Is there any quick way? Yes, I have.

Public account transactions have clear prices. You can pay to purchase the account and transfer it directly to your own account. Multiple accounts can be merged, so you will have a super large account.

But here are a few points:

First, evaluate the quality of your fans yourself. Generally speaking, expensive fans are not necessarily valuable, and cheap fans are definitely not valuable. If you don’t have operational capabilities, the fan loss rate will be extremely high. Those with strong operational capabilities can make a good start.

You need to be able to identify the source of fans, check whether the data is abnormal, whether they are zombie fans, or fans on shared devices, and be able to distinguish some patterns in data statistics.

Can you please teach us how to distinguish? To be honest, we cannot speak publicly. Why? I used to be the person in charge of Baidu's anti-click fraud, and this kind of strategy cannot be made public. In theory, cheaters can forge all data patterns that you think are reasonable, but they don’t know what you use to make your judgments, so there are loopholes. When I teach you, I am also teaching those cheaters.

Second, multiple accounts of the same owner may have the same source or direct traffic to each other. When you buy in and merge, it is not 1+1 equals 2. There are many duplicate users, and the total number after merging will be less than if they are separated. So if you want to make a super large size, you should be careful that the sizes you buy are not too similar.

Third, if the previous owner of the account has a strong personality and a personal brand, the fan loss rate after purchasing the account may be very high, and loyalty will drop sharply. For example, my account belongs to this category, so it is impossible to cash it out at a high price. Therefore, it is actually easier to sell marketing accounts. As long as the person taking over has the operational capabilities to keep up, there will basically not be any major problems.

Fourth, unknown risks must be prevented. Some accounts may have old posts that have been punished frequently and have black records, but some old posts that have not been punished yet may contain some potentially dangerous content. You don’t know when you will be held accountable and punished, and it would be terrible if your account was blocked shortly after you bought it.

Or you bought it happily, but took over the operation without any concept of security (to be honest, more than 95% of young people nowadays have no concept of security in Internet content operations, and have no idea where the risk boundaries of content operations are now) , and you didn't receive any training, and your account was blocked within two days.

The above makes a total of ten.

By the way, I recently found that the traffic brought by Kankan has been good, so I will continue to observe it.

By the way, some online operations are particularly impressive, such as the "Probability Theory" mentioned in my old article. Some people gained hundreds of thousands of fans in a single event. This is too atypical, so I won't mention it separately.

Source: Caoz's Dream Talk (ID:caozsay)