How much is a wild horse: How many factors affect SEO rankings? What are they?

Search engine optimization is affected by many factors. Many optimizers do not know which factors will affect the effect of SEO optimization. What are these factors? Today, I will introduce them to you.

After the company website is built, all SEOers will start SEO optimization to improve the website's ranking and Baidu inclusion as soon as possible. However, in order to obtain a good ranking in the search engine, it is not enough to just write good articles or have a good-looking company website. Invisibly, many factors will affect the actual effect of SEO optimization. Among them, I hope everyone can pay attention to the following content and be cautious when improving.

1. Website inclusion ratio

We use the site command to check the indexed content on our website every day, and calculate the proportion of indexed articles according to the length of the query, so as to obtain the friendliness and weight information of Baidu to our website in this period. It also facilitates people to adjust website data. If our articles are updated every day or once a week, and we find through searches that the number of Baidu indexes is reduced, this means that the quality of our articles may not be very good, and we should make adjustments in time.

2. Intra-site connection structure

As we all know, the URL structure within the website is also very important. When we design the URL structure, there is a factor that we must talk about, which affects the ranking of keywords, that is, anchor text information. The anchor text information in the site must be reasonably structured. It should not be piled up on the web page, nor should anchor text without keywords be extracted from the web page. Here, we can connect the keywords in the article and the content page between the articles, and add anchor text to form a reasonable layout of our content page keywords. There is no need to say much about the anchor text information, it must be done for the keywords of the article.

3. Webpage snapshot time

We use site every day for one purpose, which is to see the updates and indexing of web page snapshots. We can use query data to understand the changes in Baidu's website publishing and weight. If we update it every day, but the webpage snapshot does not change, it proves that the weight of our website is still too low, or there is something wrong with our website, and the ranking may be affected. We can also check other people's Baidu snapshot update time, so that we can have a reference when exchanging friend links. Of course, this is just one of them. There are many parameters to refer to in exchanging friend links.

4. Baidu search backlink weight

URL backlinks are inevitable for building website rankings. When the website's ranking comes up, we still need to work hard to build backlinks. We need to pay attention to the weight of backlinks, whether it is the friendly links we exchange or other backlinks we increase. Try to choose high-authority platforms and websites, which is very effective for us to consolidate Baidu rankings.

Website ranking is an important sales channel that many companies are competing for. For SEO optimization staff, it is also very important. Of course, the factors that affect search engine optimization rankings are far more than the above aspects. There are also many contents that need to be understood in actual application. Obtain relevant rankings and information from specific actual operations and continuously improve your technical strength.