Drainage methods for medical beauty dental clinics!

Words written in front:

A few days ago, in the Q&A group of "Outpatient Business Map", a reader asked, "Why is it so difficult to do business in the offline dental market now? After the supermarkets are opened, the investment-output ratio is not high, the retention rate is low, and the store traffic is even lower. There are many dental clinics clustered in one supermarket, and it is not surprising for old men and women to see so many."

It was originally a very serious topic, but I diverted it to " How can a non-rich second-generation person become a sea king ?" Moreover, I found that the perverts in the group were obviously more interested in the topic of "how to pick up girls".

However, although Jason is not very good at picking up girls, everyone has been young, right? The most I can do is share my own story: my best record was being a “bridegroom” every day for three consecutive months.

Of course, as a public account for the marketing of medical beauty and dental clinics with "nonsense" as its basic spiritual core, "how to pick up girls" has never been the focus of this account's content! I just hope that this post, which is compiled based on the responses to the group topics, can also inspire the outpatient drainage of the readers of the official account! These righteous and solemn lines made me almost believe them myself!

Go to topic

How does one manage to be a “bridegroom” every day for three consecutive months?

It’s actually very simple, there are 3 steps in total

01"Operation" is Jason's "long board" compared to most people

Please introduce yourself first! I must say this, I don’t know when I will leave the impression of a “rich second generation” to all of you readers! Jason is a child from an ordinary family. He doesn’t have a father as rich as Wang Jlin nor does he have the looks of Wu Yfan that “can make girls commit crimes”. Just take the rumors as just rumors, and no matter how much your friends praise you, you still need to have some sense of the matter.

Objectively speaking, from Jason's own perspective: he has an average family background, average education, average looks, average figure, average knowledge, and under all average circumstances... he is an ordinary person who is neither liked by girls nor disliked by girls.

Just like the actual situation encountered by many medical beauty dental clinics:

To put it in the worst case, there is no obvious "long board" that is attractive enough to girls;

To put it in a positive way, especially for the post-80s generation, "ordinary" is actually the obvious characteristic of most people!

Of course, looking at the current situation of outpatient clinics in the consumer medical industry, this statement is actually quite appropriate if you replace "post-80s" with most medical beauty and dental clinic brands!

Therefore, if Jason wants to be the "Sea King", I certainly can't play it as a "rich second generation" or "handsome guy PUA". But on the other hand, I am more objective than many clinicians in that:

On the one hand , I am not blindly pursuing something "high-end". You ask me how I can pursue "Fan Bbing" + "Xu O" +..., but I am not the main leader.

On the other hand , I won’t engage in “price wars” and I won’t do tricks like luring people into marriage on the streets! Moreover, I will never do such a weird thing as engaging in a "price war" while asking employees to admit that their clinic is "high-end"!

By the way: After “returning to the essence of medical care”, I think I’m almost done with the “high-end outpatient clinic” joke!

Therefore, after first recognizing the fact that "I am as ordinary as can be", in order to complete the core KPI of "finding a girlfriend", how to "open source" has become a core challenge for me!

In fact, for most ordinary people/clinicians, there are only a few ways to "open source":

Increase channels: including specific websites such as relatives, matchmaking websites, and various paid or indirectly paid “referrals”

Expand direct customers: friends, colleagues, and social resource circles, commonly known as “harvesting the grass around the house”! Or it is called "stock harvesting"...

From my own perspective, after I really can’t stand all kinds of “channels” like “matchmaking websites”, “relatives”, etc. that first ask “how much money do you want to pay”, “how much is it worth” and “how much discount can I get”, the only choice left for me is “traffic” !

Fortunately! I just play with traffic!

And I have a bottom line:

• I never lie to girls; why? I’ll talk about it later!
• I never set up any personality; all you ladies must understand what I mean.
• I'm not stingy; you have to burn incense to worship Buddha, so how can you find a girl without spending money? Anything that goes against common sense must be wrong! Experience, believe it or not!

So, the core of today's question becomes, how to spend money to show your ability? !

Of course, I have said so much just to introduce the background and enhance your sense of involvement. What I actually want to tell you is that finding a "girlfriend" has nothing to do with whether you have money or not...

To put it bluntly: outpatient marketing has nothing to do with whether you have money or not... because, even if your outpatient clinic has no money, it cannot stop others from having money. This is the cruel truth of social competition/operation!

02 “Knowing how to spend money” is a skill

Flirting with girls also requires a scene, and "flirting with girls on a large scale" requires a lot of money! This is common sense. In particular, from the perspective of cost control based on my own actual situation, it is difficult for me to achieve a quick match on my own since I do not have obvious "long board advantages". It is very important to know how to "take advantage of the situation" and reach "value consensus" with the platform!

Having said that, especially in those years when V-blog became popular, there were actually a lot of people who took advantage of the situation. Therefore, when resources are limited, making the right choice becomes extremely important!

I don’t know how many Internet practitioners still remember the V blog “Save Young Women” or various theme activities similar to the “Cucumber Forum”. Perhaps many practitioners only saw the theme activities and watched them closely, but what I saw was “precise traffic”.

Why choose this type of platform theme:

As we all know, in order to close a “deal”, it’s important to create the right character atmosphere! Even C-sales and sales meetings will first create a "role environment" to make the target audience feel uneasy, or even lose confidence in their own judgment ability.

Therefore, those who do C-sales have to dress up as lecturers, and consultants have to wear white coats. They are all taking advantage of the audience's "subconscious" choice to believe in the "sense of substitution". In fact, they are the same thing!

The benefits of platform-based activities and reaching “value alignment” with the platform are:

First of all , under the atmosphere of each group in the Cucumber Forum, many girls are brainwashed into thinking that they can "find true love" in the Cucumber Forum. This atmosphere has really saved me a lot of money and time .

Secondly , if we think about it a little deeper, we will find that based on the platform game rules, we have already created a possibility that will make the target audience feel uneasy and lose confidence in their own judgment.

As for the decomposition of my own target behavior: as long as I make full use of this "uneasiness" emotion, carry out "retention conversion" based on the atmosphere of the forum, and then conduct appropriate "screening" , it will constitute the core element of "re-conversion" of my own goals .

Third, the essence of the tool is to improve "scale efficiency".

As we all know, the cycle of Internet traffic dividends is very short, so how to improve scale efficiency faster through tools has become the key to operations !

03 No matter what you do, people who make good use of tools will have good luck

At this point, some readers must be extremely curious. What tools do I use? as follows:

• Google Reader subscription tool: Old Internet people must still remember this magical product
• Platform private message group sending tool: I forgot what it was called, it was originally a Chrome plug-in
• QQ: Yes, you read that right. It is similar to the current VX. I really don’t know whether the Internet has progressed or regressed!

I guess even if you have heard of them, if you are not an operator, you will definitely not be able to associate how I operate just by looking at the above tools! The specific operation process is as follows:

• Based on the ecological attributes of the forum, subscribe to topics through Google Reader subscription
• Filter and classify keywords in the Google Reader database; for example: looking for a boyfriend, dating with a marriage theme, steaming a boyfriend, etc., and find the corresponding ID
• Send private messages to groups of girls using private messaging tools, inviting them to dinner/drinks/chatting, the words used are not important, what is important is to guide them/add them to QQ
• QQ multi-threaded communication, the earliest record: excluding regional restrictions, 150 people were added in one day

To put it simply: first find out the core demands of the target users, and then grasp one point and penetrate it, or it is called "continuous replication."

We can even say responsibly that the above methods are actually the most rustic ones. I guess most little boys of that age should have done similar things! Just like most medical beauty and dental clinics hold Dasou, Dayang, a certain group, Red Book and offline free clinic activities!

But the difference in marketing/operational thinking is: keyword screening is important, but user segmentation is even more important! The devil is in the details behind!

04 “User structure” determines “own positioning”

I believe some of you must have paid attention to the keywords and words I chose. This is where the real fun lies!

On the one hand , this reflects a very cruel but interesting reality: in this game, for most of Jason’s former target audiences, the girls did not consider the “possible cost” of each behavior at all in their subconscious reactions…

On the other hand , for most girls with high IQs, whoever can solve the girl’s “problem” and make a “value match” in the shortest time can make the other party willing to give it a try... and this is the fundamental meaning of “selling yourself”/”marketing”!

Some readers must have said, how can any pretty girl be a fool...your "routine" can only attract some stupid girls!

The fact is just the opposite!

First of all, in this game, it’s not because the girls are stupid, but because they are very smart and have grasped the “main contradiction”, or they don’t care about the point you are entangled in at all ... If she herself is a “product”, they know that the relationship between men and women is actually just that simple, and the things that bother you may not be a big deal to them... Compared with spending a lot of time, energy, etc., you can solve the “core contradiction” in a more “direct” way , and you don’t need to go through the conventional and lengthy “chain of suspicion” process...

Secondly , the characteristic of online flirting is that it can not only screen out "worthless users" in a faster way , but also does not require considering other "risk costs" such as social factors... Is there any other way to attract girls to "compete for beauty" more than this?

After all, everyone is so busy these days? Isn’t it?

Especially since the audience they want to attract is likely to be busier? Isn’t it?

Third , do you think beautiful girls don’t calculate the “marginal cost” of male audiences? Can’t you analyze direct or indirect “competitors”? Are you too naive or do you think that beautiful girls are naive?

It doesn’t matter whether you understand this sentence or not. The topic is a bit pornographic, so I won’t break it down for fear of being reported!

On the contrary, for most "ordinary" girls, it is not easy to be harvested by this trap! Why do you say that?

Because, comparing and analyzing the appearance and psychology of most girls, most girls with average looks have psychological expectations that, for most male compatriots, their "product" is far from being able to attract a large number of male compatriots to "flock" over for "trial and error"...

Even if we don’t judge whether the current social culture is good or bad, for most young people’s “subconscious”, “beautiful girls/handsome boys” is a game of “paying too high a price”, and they ignore that the other party is actually no different from themselves, so they will be entangled in various ways…

Of course, even so, the most interesting thing about sociology is that at any given time there are always a few "mentally clueless" people popping up in the world to "make trouble". Otherwise, the world would be much more boring!

Therefore, it is very important to protect your own interests and conduct appropriate "risk control". I believe many male compatriots must understand what Jason is talking about! After all, it’s not just the consumer healthcare industry that’s full of scammers these days…

Therefore, in practical terms:

• Remove those without photos, this is a fucking probability theory!
• Remove the things I don’t like, this is fucking sociology!
• Take away the mental abnormalities and this is fucking psychology!
• …

After filtering out the above, the average number of groups per day can be around 30.

Of course, you can also understand that Jason’s “positioning” must be like this! From the very beginning, we never accept "troublesome" "users". The rest, you know!

In the final analysis, whether you regard yourself as a commodity or sell any product, the essence of all your marketing actions is to formulate strategies based on the core demands of users. Any unnecessary actions that deviate from the core needs will only cause yourself meaningless trouble. Don't do anything fancy. Not only are they useless, but they can also easily confuse you.

For example, the essence of the game in the joke is: it is to take advantage of the loophole that "pretty girls rely on their beauty to attract lickers and screen them at the same time"... The core challenge of "zero-sum game" becomes how to make the target audience excited and "pay" first, rather than letting yourself get excited first.

After you have flirted with a girl, you should seize the opportunity to convert her. Only after the conversion can you talk about getting along with her.

This is the essence of selecting "users". You need to find those who are not sensitive to "paying" and whose "sense of value" and "expectations" are clearly equal to or higher than those of the other party, so as to quickly "reach a deal".

This also explains why Jason still likes to use the "full traffic" strategy today.

05 The core of sales talk is to help sell the product, not to make the user think.

Of course, acquiring traffic is only the first step. How to use the user insights behind the traffic to achieve conversions is the key!

At this point, I believe that some readers will mention various tutorials such as PUA and "The Pickup Artist"! But from my own perspective, I think it’s just the opposite!

Because, whether it is "selling yourself" or "selling products", in most sales processes, once the target user begins to hesitate, the possibility of the "transaction" has actually failed.

Taking Jason’s joke as an example, why is it better to be simpler and more brutal in the customer locking stage? If you are not honest enough at this time, the other party may think that you deserve to be a bootlicker! You may even be directly classified as a "suck-up"! All the girls must understand what Jason is talking about ~ Hehehe!

As we all know, the weakest point of online flirting is the "low sense of trust" . As a result, you use a bunch of fancy words to cause the "sense of trust" that you have worked so hard to build up to collapse instantly. Trying to flatter yourself will end up forgetting your original intention... If you make the IQ of a beautiful girl go online, then you will have basically no chance ! After all, from the perspective of genetic evolution, there is no such thing as a beautiful girl who is a fool!

This also explains why Jason always feels that many so-called PUA-like "rhetoric" and "personality" are useless, and will even be reduced to a laughing stock by many beautiful girls... Because no matter how many "classic rhetoric" you have polished and how many processes you have used to attract the audience, you will definitely fail in the "transaction" process. Recently, there seems to be a special term on the Internet that describes this situation, called "attending funerals online."

Even more, even if most girls do not understand the above principles, from a practical point of view, relying solely on the so-called "feeling" or "sixth sense" of most girls, once a certain point does not match the expectations of the other party's previous self-introduction, they will definitely become confused, and have an instinctive aversion and stay away from the "transaction"! This is definitely a marketing taboo!

This also explains why consultants often end up talking to the user for too long . Now you know why!

As for whether it is "love" or not, let the girls use their own imagination. Even if they have doubts in the future, due to the difference in thinking between men and women, they will find a "reasonable" explanation for themselves...

06 Combining resources can help you create a new “growth flywheel”

Some readers must have asked, Jason, are you picking up girls every day?

In fact, this operation method actually takes no more than 2 hours a day. I guess you, the reader, really want to call Jason a "time management" master now? It’s actually not that complicated!

Human progress is due to tools, and the core purpose of tools is to improve scale efficiency! I can’t make a living by flirting with girls every day, but I can also use it as a “side job”. Since the salary during that time was pretty good, the income not only supported me to hang out in nightclubs almost every day, but also allowed me to open up a new "growth flywheel". How should I put it?

On the one hand , since I can lead a group of different girls every day, in a sense, it has created a "circle chain effect." Sometimes Jason really can’t guess what girls are thinking. When I take a group of girls to a nightclub, more girls will surround me! Where can you seek justice?

The most ridiculous time was when a girl blocked me in the MIX toilet. I became famous in the club. If any of you who loved going to nightclubs in 2009 have heard of this story, Jason would like to say you can raise your hands! What’s even more interesting is that the more famous I become, the more girls surround me. Isn’t that magical? At least I think it's magical!

On the other hand , I usually like to get a bunch of brothers together to drink.

There are quite a lot of friends like me who are single, not very handsome, and not rich second generation? I suddenly realized that this shit can be a business, and it can be used to organize gatherings similar to the current live chats. Of course, that’s another story, we’ll talk about it when we have the chance!

To summarize , Jason seems to have done three things right in this segment:

1. I seized the “traffic bonus” at the right time

2. I use tools to improve “efficiency of scale”

3. I made full use of the existing resources around me to achieve the "growth flywheel"

Actually, none of the above are complicated. I just put them together. Isn’t it simple?

07Love is companionship

At this point, I believe that there will be readers who will criticize me sternly, saying that I am treating "love" as a joke. I can only say, what the hell are you talking about "love" with me when you have never seen a girl? Can it be called "love" if you stretch it a little longer? As long as consumer medical clinics spend money on investment, it is considered "over-marketing"? Is this even reasonable? !

For most markets/operations, playing with traffic is the "basic skill", and how to use the basic skill depends on the individual! A knife can be used to kill people or to cut double eyelids...it's the same principle!

This also explains why there is a saying in the industry that Jason likes to argue with the person in charge of the clinic... A lot of the time it's not that Jason is crazy. Some medical beauty and dental clinics receive less visitors every day than the number of girls I flirt with in a normal day. How can I expect to have a chat with them? What can I say if I don't talk nonsense with the other party? Hello, how are you? Fine, thank you, and you? …

08 “Vision” determines “way of thinking”

Of course, you can understand the above as Jason talking about flirting with girls, or you can understand it as Jason talking about outpatient marketing! If you who are reading Jason's article now truly understand the above logic, you can probably understand why my bottom line is "never lie to girls"!

Because when you truly understand "what's going on with girls", you will find that your "troubles as a little boy" are completely unnecessary! In fact, for most girls, they will have seven emotions and six desires, they will have greed, anger, ignorance, arrogance, doubt, and instincts!

In fact, Jason can responsibly say that for the development process of most male compatriots, the IQ of girls of the same age will be higher most of the time. What you call "drama" is just whether the girls are willing to expose it... and in the metaphysics of so-called "love", sometimes it is not certain who is the "fish" of whom!

Therefore, the most direct way of fighting is often the least likely to bring about "big consequences" . This is the experience of the underworld!

Of course, you can also understand this as a personal philosophy, and those who understand will understand!

Or to take a step back, although people's thinking cannot be generalized, even if many girls don't have this brain or can't understand this logic, at most they will say that Jason is a scumbag and that's it, and generally they won't care! Even if you say I am a "liar", I am a liar who considers "escape plan" and "cost".

In fact, for most girls, if they can lie for a lifetime, that is also called "love"! To be honest, I always think this is a magical thing!

Of course, in order to prevent "illegal elements" from learning this "routine" and disrupting the market order, Jason can also responsibly tell you that the reason why I am speaking out today is:

• Tell the "girls": Just like not all clinics you come into contact with are called "regular clinics", you can't guarantee that all the men you come into contact with are "as serious as Jason"
• This traffic bonus has long ended
• All the tools involved above have been removed from the shelves

But for most outpatient clinics: the times are progressing, social culture is stratifying, and is it necessary to copy other people's methods to solve the problem of outpatient customer sources? Believe me, you will never learn it!

Final words:

First of all , in order to reduce unnecessary trouble, conventional special statements are still necessary:

1.The above story is purely fictional. Any similarity is purely coincidental! I must point out that these are all jokes I made up. Isn’t today’s joke quite high in terms of nonsense?

2. Sharing this joke does not mean to objectify women or corrupt children! If you can't stand me and can't control my annoyance, please turn right when you go out. Thank you for your cooperation!

Secondly , if you have any questions about this post, all the beautiful girls are welcome to consult Jason in various forms! Jason is really a serious person, this sentence can really be believed! As for male compatriots, Jason really has no time to receive customers, and he has to brag to his friends in the community. Thank you for your cooperation!

Third , this public account topic is also a new attempt by Jason. I wonder how readers react to this type of topic? If you are interested in this kind of topic, in the next issue we can talk about " How to use outpatient marketing/operation ideas to prevent your girlfriend/wife from doing something weird? " based on Jason's personal experience. Did you guess this topic?

My writing skills are generally limited, but I still hope you can continue to support me. Welcome to comment, like, and share . Thank you !

Author: Jason@超

Source: Jason@超