Analysis of the regularity of Douyin's popular cases: "Your Little Sweetie" is now worth 500,000

There are many cases of people becoming famous overnight through Tik Tok , and now a new internet celebrity has emerged. Her current commercial performance quotation is as high as 500,000. This article will analyze these popular cases and see what patterns are behind them.

Another internet celebrity lady has been born on Tik Tok!

On August 28, a girl from Chengdu named “Your Little Sweetie” became the “easiest girlfriend to maintain” on Douyin after she was interviewed by a neighborhood account and said “It’s OK as long as you can take me out to dinner”. She gained more than 3 million followers in one day.

Not only that, a large number of Douyin users posted videos and traveled from all over the country to Chengdu just to treat this young lady to dinner.

Since the beginning of this year, there have been many cases of people becoming internet celebrities overnight on Douyin, from Daigula K, Wen Wan to the current Xiao Tiantian. Moreover, according to reliable sources, the current offer for commercial performances of "Your Little Sweetie" is as high as 500,000.

Although there is some randomness in becoming famous overnight, the author has summarized the commonalities of these cases to explore whether there are any regular patterns to follow.

Chengdu Internet celebrity sister

"How much do you think a man can earn to support you?"

"Feed me? I think it's good enough if you can just take me to eat."

On the afternoon of August 28, a 14-second short video posted by "Chengdu's Most Popular Street User" suddenly became popular on Douyin. The content of this video is very simple. The editor holding "Chengdu's Most Neighborhood" had the above conversation with a long-haired girl. After the girl finished answering, she showed a sweet and slightly shy smile.

Originally, the personal account of the girl in the video was not revealed in this video, but a user @你的小甜甜 in the comment section allowed the majority of users to find her "real identity" and went to her personal homepage to follow her.

In the comment section, many users said, "There are not many girls like this, so cherish them when you meet them," and "Life is too bitter and we need this piece of candy." Therefore, "Your Little Sweetie" became "the easiest girlfriend to keep in Chengdu" and even topped the Douyin hot search list.

Not only that, after "Your Little Sweetie" became popular, many Douyin netizens posted their leave applications, air tickets , train tickets, etc., saying that they wanted to go to Chengdu to find this young lady and treat her to a meal. And because there were so many people going there, there was even a saying of "Chengdu finals circle". For a while, Douyin was filled with "gun smoke".

When I was browsing the popular videos on Douyin, I saw at least five or six videos related to "Sweetheart" in just over ten minutes. Some said they brought nine credit cards, some took photos of Chengdu road signs, and some took a boat. It can be said that "the young lady's words mobilized all the Douyin players by land, sea and air."

In this craze, "Your Little Sweetie" gained 1 million followers in 10 hours and more than 3 million followers in less than a day, becoming a million-level Douyin celebrity.

The author noticed that after becoming famous, Xiao Tiantian posted a picture on Douyin, which said that she did not have any external WeChat account and only had this one Douyin account. She also stated that she had opened a Weibo account and guided everyone to follow her Weibo.

This is a brand new Weibo account. Currently, there is only one Weibo post she published on the evening of the 28th . The content is a selfie of her and her friends, with the text "First day on Weibo~Let's grow together", and she also @ed the friends in the picture. The author discovered that the certified identity of Xiao Tiantian’s good friend is “former trainee of the Bee Girls Hive”.

As of press time, Xiao Tiantian’s Weibo followers have exceeded 100,000. However, the author found from its fan list that many accounts have only one or two fans, no users or nicknames, and are suspected to be zombie fans.

Many users have analyzed why Xiao Tiantian became popular: "Non-materialistic, simple, and sincere", "sweet smile", and "heartwarming" have become the keywords for her popularity.

But was Xiao Tiantian’s popularity accidental or intentional?

An industry insider asked the original author of the video, "Chengdu's Best Streeter", whether Xiao Tiantian was the celebrity they had signed, but he denied it.

Since “Chengdu’s Most Popular Street Star” is not the driving force behind the scenes, is Xiao Tiantian’s popularity really due to luck?

As the spread of the product spread further, even Taobao saw the same product as your Xiao Tiantian. Many industry insiders firmly believed that it must be a hype by the team.

Is there a team planning behind this?

"Big brand ads, elevator ads, elevator doors, various billboards, clothing image printing, various photo shoots, multiple accounts, various street interviews, drawings, handicrafts, letter writing, resignation letters. Leave letters, beauty comparisons, mom said she wanted to find a wife like this, picture PPT, otaku said he wanted to marry her, his school said he studied at a certain school, his head teacher, male classmates, etc., all came out..."

After Xiao Tiantian became popular, Dada, the operations manager of an MCN agency, summarized the subsequent content surrounding her.

Among them, some bought train tickets and flew to Chengdu on private jets, while others came from foreign countries and traveled thousands of miles to "rob the bride". The videos were fresh at the beginning, but after watching them too much, I became tired.

In my opinion, some of these users may really want to find this young lady, but many of them just want to take advantage of the popularity and follow the crowd. The author noticed that many users received hundreds of thousands of likes by posting such videos.

The idea of ​​"going to Chengdu to find this young lady" was probably first proposed by the team, which is the so-called "secondary dissemination", which keeps the topic high. Not only that, the fact that Xiao Tiantian quickly opened a Weibo account after becoming famous is also worth exploring, as it is obvious that she was well prepared. If people don’t know they will become famous, they won’t react so quickly after becoming famous.

Moreover, the girl she @ed on Weibo is named "Li Jiajie", who was a former trainee of the Beehive Girls Team and currently has more than 300,000 followers on Weibo. After she reposted Xiao Tiantian's Weibo, many netizens questioned her in the comment section, saying that she "got a lot of attention" and "relying on goddesses for hype". In anger, she posted another Weibo, saying, "I didn't do that."

Since Xiao Tiantian is her good friend, did she use the resources and team behind Li Jiajie to promote her product ? Otherwise, why did Xiao Tiantian post their photo as soon as she opened her Weibo account?

Just before the author went to press, an insider revealed to the author that the starting price for "Your Little Sweetie"'s offline commercial performances is 500,000, which is higher than Daigula K, confirming the claim that there is a team behind it.

Not only that, Xiao Tiantian was also named by various official accounts.

After becoming famous, Xiao Tiantian's school "Sichuan Southwest Aviation Vocational College" also came out and said that Xiao Tiantian was a student of their flight attendant department, and also said humorously:

"No problem. The girl from Chengdu who is very popular on TikTok is from our Daxihang. A large group of boys have already flown to our college. Please be courteous and don't rush to grab them..."

In addition, mainstream media accounts such as the Global Times also posted this video on Douyin, and Chengdu’s official media also reposted it.

In this regard, Dada analyzed:

"I guess the government also wants to use this incident to increase the city's visibility. The local government still attaches great importance to tourism development. It is a good idea to use this incident to promote the city's tourism development."

Maybe, tomorrow there will be more videos about Chengdu attractions, with the text "Sister, I'm here, where are you" attached. It is a good way to promote the city's attractions.

The Guide to Becoming an Instant Influencer

It can be found that Xiao Tiantian’s way of becoming famous is actually not new, and is very similar to Daigula K, Wen Wan and others.

Daigula K became famous for her dancing and healing smile, which is also known as "the most beautiful smile on Tik Tok". The simple and sweet smile attracts most of the users' attention, making people feel a long-lost warmth and beauty in their tired daily life, and their hearts are instantly moved. The dancing level becomes secondary.

After becoming popular, many users also posted videos of Dai Gulala K, saying that "seeing the young lady's smile makes me feel like I'm in love, and I have to watch it 10 times a day and can't stop."

This magical video of Daigula K received 5.45 million likes and was forwarded 500,000 times. The dance animation became the exclusive screensaver wallpaper that otakus rushed to download, and his personal account soared by 5 million in 10 days.

Of course, the team behind Daigula K is the one that created the Onion Video of "Office Ono", so their strength is naturally beyond doubt.

Nie Yangde, co-founder of Onion Group, once said in an interview:

This is the account labeling, personalization and socialization emphasized by Douyin's UGC attributes, which is to make an account look more like a real person.

He also stressed that this person must have "flaws" that can be ridiculed but not fatal, making the character a little more "cute".

After Daigula K, Li Ge, Modern Brothers and others also became famous with the help of a video. Among them, Modern Brothers firmly occupied the hot spots on Douyin for a long time. Many fans spontaneously went to his city to find him, which also led to secondary dissemination.

It is rare to see such phenomenal Douyin influencers, but I think they have two things in common:

• The first step is to create a “personality”. They all have very distinctive characteristics and can grasp the pain points of users, for example: Daigula K’s is “smile”; Li Ge’s is “the contrast between smoky voice and sweet looks”; Modern Brothers’ is “the looks of a little milk dog and the voice of a little wolf dog”.
• The second is in-depth operations after becoming popular. This can also be understood as "secondary dissemination", that is, after showing signs of becoming popular, hype related topics, strengthen the personality, continue to guide the topic, and let users spontaneously generate more related content.

"We all understand the reasoning, and we can see that it is a team hype. The cost of such hype is not low. But when it comes to planning, it will be a once-in-a-lifetime series."

After Xiao Tiantian became popular, a senior practitioner in the production of short video programs said this.

The author believes that creating a hit is far from enough, especially since Douyin’s algorithm recommendation machine has gradually been criticized. It keeps recommending popular content, which is very annoying.

But perhaps what is thought-provoking is, among all the content that is flooding the screen, what is truly valuable?