What reports are needed to analyze Baidu bidding data? How to make Baidu bidding statistics reports?

A good report is helpful for observing your work results at any time and adjusting corporate strategies in a timely manner. If you can produce a clear report, it will of course be more meaningful.

Information collection. Generally speaking, there are four types of information that may be more important. They are: total consumption report within one day, total consumption report on PC/mobile terminal, and regional consumption report. These reports can be downloaded in the promotion live.

Go to "Promotion Live".

Find the column you want to download and adjust the date.

Download the corresponding report. Named as "Date + Total Consumption Report", Date + PC Consumption, Date + Mobile Consumption, Date + Regional Consumption" respectively.

Open the total consumption report. Delete the header or not.

Open other reports, copy and paste the required data one by one, leaving a few blank lines when pasting, usually four lines are enough. This is just one example.

Edit the data.

Set each table header and fine-tune the column distance.

Identify key areas.

Calculate the inquiry. If there is an inquiry, calculate the inquiry unit price and the transaction unit price and write them down at the back. The specific notation is as follows.

Precautions

If you have time, you can do it every day, summarize it weekly, and summarize it monthly. If you don’t understand or have a better way, you are welcome to communicate online at any time.