Event Operation Design Framework

2. What kind of game scene should be built?

Integrating the tools that blue-collar workers come into contact with in their daily work into the game scenes makes it easier for blue-collar users to quickly understand the game when they enter the game field, while allowing users to resonate emotionally with familiar work scenes.

3. How to run through all aspects of the game

1) Use floating dynamic icons on the end page to attract users to click and enter the game field. During the operation of the game field, different floating dynamic icon styles will be frequently changed. This has two purposes. First, it can stimulate users to click frequently. Second, it can test the click-through rate of each floating style and accumulate data endorsement for the next design of the floating icon.

2) The activity theme in the operation activity can quickly guide users to have a general understanding of the entire activity, and can stimulate users to participate in the game through the theme. "Jumping into a new job will get you a salary raise" not only highlights the recruitment attributes, but also highlights the visual effects of the game. At the same time, in order to maximize the benefit inducement, the rich prizes that may be obtained will be revealed at the same time, and the multiple stimulations of the title and prizes will be used to guide users to throw the dice and participate in the game.

3) Users can get different rewards such as bronze treasure chests, silver treasure chests, and gold treasure chests by rolling dice, and dynamic effects are added to the way the treasure chests are opened. There is a lot of diversity when users open the treasure chest, which enhances the sense of ritual of opening the treasure chest and brings users a dual experience of freshness and sense of achievement.

4) In the process of game rewards, a limited-time treasure chest is designed for users who have not received rewards (triggered by completing workplace tasks) to stimulate users' sense of urgency and curiosity. The countdown can prompt users to complete tasks quickly, thereby allowing users to complete workplace tasks multiple times and participate in the lottery frequently.

5) The game field increases the chance of rolling the dice by inviting friends, sharing links, and completing workplace tasks. This not only enhances the playability of the game but also promotes the recruitment platform for the second time.

4. Activity data results

The Spring Festival travel game has been online for 15 days. Judging from the data, user participation is very high, and the conversion rate is much higher than other old-fashioned operational activities. While providing users with new ways to play, it also brings good retention and conversion for Ganji Direct Recruitment.

V. Conclusion

A good game operation activity must grasp user behavior. What designers need to consider is how to correctly apply the Octagon Behavior Method to various operation activities. This requires us to continue to explore and verify, hoping to help companies create greater value by guiding user behavior in a positive direction.