This article tells you how to do video SEO marketing?

SEO video marketing starts with figuring out who the potential viewers are? We know that from the early days of text, sound, and pictures to videos and live broadcasts, users are receiving more and more information. SEO video marketing first needs to figure out who the potential viewers are? We know that from early text, sound, and pictures to videos and live broadcasts, users are receiving information more and more intuitively, or we can say, more and more lazily.

Text is like a full meal, while videos are more like fast food, you eat it quickly and forget it quickly, haha. But videos, especially short videos, are the trend (for example, Tmall stores have accompanying videos for their products and details). When we do video marketing, the first step is to understand who your users are? For example, the selfies taken by the SEO optimization consultant above are mainly of friends who follow Baiyang’s official account. For example, when I was making hairy crabs in 2014, the users who updated our hairy crab videos were those who liked to eat Yangcheng Lake hairy crabs.

When we started Japan Trade in 2015, our users became merchants who wanted to understand the Japanese market, as shown below:

Therefore, only when you understand who your users are, you will know who to watch your videos for and what content to create. This is called positioning in operations. For example, if your users are 2B merchants, your videos should better demonstrate your technical capabilities. If your users are 2C consumers, then you should focus on the features and advantages of your products. The content of the video itself is the core of video marketing! How to understand that the content of the video itself is the core?

It’s like what we often say in SEO: content is king. No matter whether your content is original or pseudo-original, it is easier to do SEO if you have content. Of course, you can fight back against me by doing quick ranking, haha. The core content of the video itself mentioned here means that it is the same whether you are on long video platforms such as iQiyi, Youku, Tencent, or short video platforms such as Douyin and Kuaishou.

Let me tell you a real case. Because I wrote a popular article about how to use Tik Tok, people add me almost every day. Just two days ago, someone who seemed to be in the furniture customization business added me and said that his company’s Douyin video had few clicks and views. In fact, the main reason was that the content was not good enough and not enough posts were made. At the same time, some tags might not have been used, not to mention the SEO method of writing titles (the third channel will write them later). In order to produce good video content, many companies, like our company, hire dedicated people to make corporate promotional videos. But if your own company can do it yourself, for example, my previous previous company, Genesi (the domestic brand is called Rimaotong), made the company introduction video by ourselves. Of course, if it is a product, you can also ask a professional to take the photo if you want it to be more professional. For example, we hired a professional photographer to take the photo of Wang’s hairy crab before.

By the way, let me talk about how to make short video content like Tik Tok. In fact, there are three types: one is professional, one is "amateur", and one is casual.

I won’t talk about the professionals. Behind the internet celebrities you see on Douyin, such as Daigula K, the beautiful girl Xiaohui, Yichan Little Monk, etc., there are special MCN agencies operating them. For example, my 28th-ranked senior brother Wu Jian’s cucumber video MCN opens the box casually.

The "amateur" here does not mean true amateur. Although it is not as comprehensive as MCN, they are basically doing this full-time. Our videos seem funny, but in fact these "amateur" players have shot them countless times. Of course, there are scripts, hahaha, creativity is also indispensable. (I simply wrote the copy for the selfie video above in advance, hahaha) The third kind of casual is the real casual.

Video SEO Marketing Channel Selection and Optimization

1. SEO tutorial video marketing channel selection recommendation

If it is a long video, Bai Yang has personally tested that iQiyi has the best search ranking in Baidu. As for why, I think everyone understands, haha. Others are Youku and Tencent Video. If it is a medium video, for example, the rankings on Station A and Station B are pretty good. If it is a short video, Douyin + Kuaishou are enough.

2. Understand the rules of each video marketing channel

We who do SEO know that to do Google, we need to read the Google Webmaster Guidelines. To do Baidu, you need to read the Baidu Webmaster Optimization Guide. What about making videos? Whether it is iQiyi, Youku, Tencent or Douyin, they all have their own ranking rules and recommendation rules, so you must understand them.

For example, for iQiyi, for new users, the first basis is still keyword relevance in SEO, followed by the popularity of the video itself (previously there was the number of views, now it is the number of praises), etc.

(The screenshot is a video promotion made by Baiyangbang’s former company Madao and former project Hemu APP under China Mobile)

3. Video Marketing Video

How to do SEO optimization?

A. Video account optimization: that is, the video you register should preferably contain your core business keywords. For example, if you are a decorator, you can register as Hangzhou House Decoration Xiao Wang, or a certain decoration company.

B. Video topic optimization: This means that, like in Youku, all videos have topics. For example, there is a special topic on street dance, and it is named XXX Beauty Street Dance Collection. When someone searches for XXX beautiful street dance on Youku or Baidu, there will be a chance that it will appear.

C. Video title optimization: This video title SEO optimization is equivalent to your title must contain potential users' search keywords. For example, in this article, I specifically used the keyword video SEO. For example, when I recommended cloud storage to Hemu before, I wrote the following picture in the title:

D. Video site optimization: This means that your video country tags, whether it is iQiyi or Douyin, popular tags, or related tags must be used. At the same time, topics like #, @someone, etc. are all acceptable. These are some basic work to get recommendations.

E. Video URL submission: Many people don’t understand why they can’t search for me after I uploaded a video. In fact, this link has not been included in Baidu. So we need to submit this link to Baidu, just like submitting a web SEO page, as shown in the figure:

F. Increase video backlinks: This optimization is exactly the same as adding backlinks in SEO. Many people asked me why my news was not posted online. It’s the same reason. You can add a backlink to your link. For example, if you have an official website and you posted a video on a certain platform, you can add an external link to it on your homepage, haha.