Summary of 37 free online promotion channels that operators must know

In the process of development, Internet companies of small and medium-sized enterprises are limited by their own conditions and rarely directly hire professional promotion companies to plan and execute from the beginning. In addition, the current cost of paid promotion is generally high and the effect is difficult to control, so it is necessary to build your own promotion channels . This can not only control costs, but also make it easier to control.

The following is a complete guide that will introduce some promotion channels from seven categories. This is just a starting point for your reference .

1. We-media

1. WeChat Official Account

I believe that there is almost no Internet company that does not operate WeChat public accounts . After all, WeChat public accounts are a great tool for retaining fans. It’s just that some companies operate well and some operate poorly. WeChat operations are a matter of personal opinion, and there are many tutorials online, so I won’t go into details here.

2. Weibo

Like WeChat official accounts, Weibo is also a very important channel for operators to accumulate fans and promote their products. In particular, compared with WeChat public accounts, Weibo is more open. If combined with Weibo Fans , I believe the effect will be more obvious.

3. Toutiao

As a self-media platform , Toutiao is a good promotion channel. In particular, Toutiao’s recommendation mechanism can be said to be a powerful promotion tool. If you want to do word-of-mouth operations and expand your audience, then Toutiao is not to be missed. However, Toutiao attaches great importance to the quality of articles, and junk content is unlikely to have any readers.

4. Yidianzixun

Yidian Zixun is essentially no different from Toutiao, except that it is promoted through the built-in browser of Xiaomi mobile phones, so its user base is relatively large.

5. Sohu public platform

Sohu public platform previously had a recommendation function, where each Sohu public account could recommend one of its own articles every day, and the number of article readers was relatively high. However, this feature has been closed recently, and the general number of readers of articles has decreased. Having thousands of readers every day can be considered a form of promotion.

6. NetEase Media Open Platform

Articles submitted to the NetEase Media Open Platform will be directly displayed on the NetEase News client. If your energy allows, it is recommended to take good care of it. After all, the NetEase News client has a huge number of users and is very active.

7. Phoenix Media Open Platform

The application process for Phoenix Media Open Platform is still very complicated. But if you have enough energy to operate it, you can give it a try.

8. Yixin public account

YiXin public platform can be said to be the most troublesome one to apply for an account among the open self-media platforms, and a lot of information needs to be uploaded. YiXin was actually launched at about the same time as WeChat, but unfortunately it never took off.

9. NetEase Cloud Reading Author Center

In the eyes of many users, NetEase Cloud Reading is a product with great sentiment, so the reputation and user activity of NetEase Cloud Reading are very good. NetEase Cloud Reading has an author center that allows companies to apply for their own media, but the review process is very slow.

10. Jianshu

The current reading volume of Jianshu is generally very low, but it does still have a lot of users. If you have any articles, you can submit them without wasting your energy.

11. Penguin Media Open Platform

The Penguin Media Open Platform corresponds to the Tiantian Express . I believe that all of you operators must be familiar with Tiantian Kuaibao. With the support of WeChat, Tiantian Kuaibao has an extremely large number of users.

2. Online Community

12. Douban News

It is recommended that all operators make use of Douban News, because the first thing you see when you open Douban is Douban News. It is recommended to promote it together with activities so that people will not have marketing aversion.

13. Tianya

Tianya is an old online community and has its own community spirit. The articles here are recommended not to force advertising. Firstly, it may not pass the review, and secondly, no one will read the articles that destroy the atmosphere of Tianya community.

14. Zhihu

If you can promote it on Zhihu, you can not only expand your influence, but also optimize it, killing two birds with one stone. However, Zhihu’s review process is very strict, and once marketing is discovered, the account will be immediately blocked. It is recommended to produce more content with connotations and embed them cleverly.

15. 360 Security Community

Many people may not know about this online community, but it is indeed not to be missed. This is a huge online community, and all operators must believe in 360's strength. Especially for high-tech products, you must not miss this platform.

16. CNR Community

The reason why we added the China National Radio community is that this community plays a very important role in optimizing users. After all, CNR represents authoritative media, and I believe many people naturally trust the CNR community. The CNR community is a bit like a BBS, where you can post messages. I suggest you choose some high-quality content to publish, and I believe the effect will be good.

17. Baidu Tieba

I believe everyone is familiar with Baidu Tieba, so I will not go into details here.

3. Encyclopedia

18. Baidu Encyclopedia

Baidu is the most commonly used search engine by the general public, so Baidu Encyclopedia must be established. After all, it will appear in a very obvious position when searching for related brand names. However, it is generally difficult to pass the review now, and it is relatively easier to establish it using an account with a relatively high encyclopedia level.

19. Hudong Encyclopedia

The advantage of Hudong Encyclopedia is that it can be displayed in any search engine, and the display position is quite good. It is recommended that you give it a try if conditions permit.

20. Sogou Encyclopedia

It is relatively easier to pass the review on Sogou Encyclopedia, but you still need to provide corresponding evidence. It is recommended that you try Sogou Encyclopedia first.

21. 360 Encyclopedia

360 Encyclopedia requires an encyclopedia level of 4 or above to be created. It is recommended that you create an account first or directly purchase this encyclopedia.

4. Entrepreneurship Service Platform

22. Lieyun.com

I believe that companies in the Internet field will be familiar with Lieyun.com. After all, how many companies do not need financing ? It is recommended to upload and claim the company information first. After all, this is also a channel for publicity. Moreover, Lieyun.com’s reports are very authoritative and influential in the Internet field.

23. iT Circle

IT Circle is also an investment and financing platform like Lieyun.com, and its web design is also very technological. But there was a problem in the IT circle before where logging into accounts would often go wrong, I believe this has been resolved now.

24. 36Kr

36Kr is not only an investment and financing platform, but also a very authoritative technology media. However, submissions are not allowed to 36Kr. It is recommended to upload the company information first as a channel for information display.

25. Venture Capital Circle

As the name suggests, this is an investment and financing platform. Similarly, you can upload the company information first and then display the information.

26. Sprout

XinYa is also an investment and financing platform. It is worth mentioning that XinYa’s encyclopedia is well optimized. When you search for your company name and brand name on Baidu , you will often see the company information uploaded on XinYa.

5. Communication channels

27. Weibo Group

In fact, not all people are in WeChat groups and QQ groups, you also have users in Weibo groups. Especially in the early stages of development, do not artificially shut out users. Moreover, Weibo groups are relatively more open and have a large population base. Yuanyintang has its own Weibo group, and everyone is welcome to join.

28. WeChat Group

I won’t go into too much detail about WeChat groups, as I believe everyone has many groups on WeChat. There are many tutorials on the Internet on how to use and build these groups, so you can just learn from them.

29. QQ Group

The advantage of QQ groups over WeChat groups is that they are easier to search because there is a number that can be searched directly. Super members can create a group of 2,000 people, and the effect is very obvious.

30. Douban Group

The advantage of Douban groups is that users can be found when they search, which is very important for operations. On the one hand, we promote, and on the other hand, we optimize. It is simple, easy to use, convenient and affordable.

6. Activity Platform

31. Douban City

Using events to promote your business is also a great way, especially if your events are of good quality. Douban can initiate activities in the same city. It is worth mentioning that there must be no QR code on the cover, otherwise it will not pass the review.

32. Activities

Huodongxing is similar to Douban Tongcheng, both are platforms for publishing events. The specific effect also depends on the quality of the activity, and the activity association will help you make recommendations.

33. Interact

There is basically no big difference between Hudongba and Huodongxing. It can only be said that the two platforms are essentially very different, so I will not go into details here.

VII. Others

34. Baidu Knows

Although asking and answering questions by yourself on Baidu Zhidao seems low-level, the effect is still very obvious. On the one hand, Baidu Knows displays in a good position when searching with Baidu, and on the other hand, it also plays a great role in optimization. However, you also need to consider how to ask and answer your own questions. I won’t go into details about the techniques, as practice makes perfect.

35. 360 Questions and Answers

The effect of 360 Q&A is the same as that of Baidu Knows, but the strength of 360 Q&A lies in locking the IP to avoid asking and answering questions by yourself, so it is also a test of the operator's skills.

36. Sogou Q&A

Sogou Browser still has a lot of users. If you operators have the time and energy, I suggest you do more on Sogou Q&A.

37. Fresh Fruit Q&A

Xianguo is a technology community, and the author has not yet found a place to submit his article. You can only do some basic things like fresh fruit Q&A, and accumulate slowly over time.

The above are some of my shallow insights on the summary of free promotion channels. You are also welcome to leave a message below and communicate with the author.

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The author of this article @Dou Yongqiang was compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map