Practical application of 6 short video content models!

The practical tutorials for the last three short video content models : process description model, situational drama model, and vlog model are here! Sorry for the long wait!

Without further ado, let’s get straight to the point in the short video!

Photographing life: Accounts in the travel, beauty, catering and other industries can take photos of journeys, makeup processes, cooking or eating processes to attract users with beautiful or interesting pictures.

Filming talents: Accounts with skills, specialties and abilities can film the production process to demonstrate their strength to users. For example, blowing sugar figures, cutting window decorations, etc.

Filming the production process: Filming the production process can easily gain the user's trust, such as product processing, service process, etc.

How to shoot?

When we want to shoot a video describing a process, we need to conceive the picture . The number of parts of the whole video is determined by the number of steps to do it.

For example: We want to shoot a video describing the process of making a cheongsam.

The first scene: measuring the customer's measurements and determining the length of the cheongsam.

The second scene: choosing the material and pattern of the cheongsam.

The third scene: cutting and sewing cheongsam.

The fourth screen: shows the effect of customers trying the clothes on.

Candy making process

This is what a video looks like after being disassembled. Different industries and jobs have different methods, and adjustments should be made based on actual conditions.

Suggestion: Arrange the screen length reasonably, and try not to exceed one minute.

Suitable industries: decoration, real estate, lawyers, beauty and all other industries that can arrange advertising.

If a company wants to make a good sitcom, it must straighten out its ideas .

This picture is an idea we had when shooting a sitcom. The product display and the climax of the story can also be placed in the ending section as it actually is.

For example: our product is an umbrella.

Core Protagonist: Xiao A

Cause : In the morning, mother asked little A to bring an umbrella, but little A disliked the umbrella because it was heavy and big, so he waved his hand and said, "It won't rain."

What happened: During class, the sky suddenly darkened and it started to rain heavily. Little A prayed that the rain would stop after school, but it didn't stop until after school.

At this time, Little C appeared and invited Little A to go home together, and asked Little A why he didn't bring an umbrella. ( Story climax )

Then Xiao C recommended the umbrella to Xiao A and explained the selling points. ( Product recommendation )

Ending: The two people chatted and laughed and disappeared in the rain.

Suitable industries: All industries suitable for storytelling and recording.

Personal bloggers usually record whatever they want when shooting vlogs and can refer to the knowledge of process description, while our corporate accounts often output content with a purpose.

What to shoot?

Hot topics: Talk about your opinion on current hot topics. First, try to choose those related to your industry. Then avoid sensitive topics. Finally, your opinion must be in line with the core values ​​of society. Because when we publish videos through a corporate account, we are not only representing ourselves, but also the company.

The pain points of the public: Talk about a pain point that most people have, empathize with the public, and win the trust and love of users. For example, "Why is it so difficult to buy a house?", "Why are we still ordinary people despite our best efforts?", etc.

Recording life: The way a company records life is different from the way an individual records life. A company needs to express its own opinions when recording work or life.

Factory visits: In addition to the above-mentioned vlog content, factory visits are also a good promotional model. It seems to be for users to see what the factory of certain products looks like, but in fact it is to gain the trust of users.

You can see that corporate vlogs are a bit similar to knowledge teaching and process description videos, but vlogs are recorded while people are walking.

vlog/knowledge teaching/vlog

How to shoot?

Describe events + express opinions + display the process + elevate the theme: When we express our opinions, we can first quickly describe the events, one is to let users understand the events, and the other is to make users feel that their opinions are reasonable; we can also put forward opinions first and then describe the events. Then give examples to explain your point of view and finally sublimate the theme.

This concludes our six short video content models!

Among the six models, product content model, knowledge teaching model, storytelling content model, process description model, situational drama model, and vlog common content model, which one do you want to do the most?

Author: Short Video Operation Diary

Source: Short Video Operation Diary