How to anger a copywriter in one sentence?

1. Just write something and put it together, isn’t that enough?

2. Look at that new copywriter, he sits in front of the computer all day long.

3. Everyone can write, so there is no need to hire a copywriter specifically.

4. Just write a few sentences, it will be fine.

5. Please help me revise it. You are a professional.

6. Why do you have to hold it in for so long just to say a few words?

7. It’s just writing some words. Everyone can write.

8. It’s just writing these few words. What’s the cost?

9. You want to convert a few sentences and a few pieces of copy into sales?

10. How long does it take you to write a few paragraphs?

11. Just find a few articles on the Internet, copy and paste them, and make some changes.

12. Aren’t you responsible for all the company’s texts?

At this moment, you are speechless, but you are saying a lot of nonsense in your heart.

Anyone who has writing skills can be a copywriter, but not all of them can be excellent copywriters. Because copywriting is the simplest job, but also the most difficult job.

Look how simple that copy is.

Look at the copy: "Just do it."

How simple it is, just three words, anyone can write it.

You can imitate , but imitation is not the same as creation.

Most people see three words, and they measure the difficulty of the task by the amount of work it takes to copy three words. We measure mental labor by the standards of physical labor that can be seen with the naked eye, and doubt the value of mental labor that cannot be seen or touched.

An excellent advertising copy can clearly position the customer group, accurately express the characteristics of its own products, and through emotional guidance, make its customer group gain sufficient sense of identity.

"Drink Jiaduobao if you're afraid of getting a sore throat" has become a must-have catchphrase at gatherings with friends, family and colleagues.

Chen Ou's words "I am my own spokesperson" attracted countless female fans and helped him go public with great success.

The “refreshing and refreshing” flavor of Sprite has accompanied many people born in the 1990s as they grew up.

Obama's "yes we can" in his inaugural address moved thousands of Americans.

Xiaomi's slogan "Born for enthusiasts" has created thousands of enthusiasts and technology geeks.

My second aunt and cousin also know about "Liby that is gentle on your hands".

Everyone knows that I won’t accept any gifts this year, and the only gift I’ll accept is Melatonin.

The "Your Extra" method of picking up girls that has never been successful in picking up girls.

Even when you eat French fries, you will think of "twist and dip".

Would you only visit Heilan Home twice a year?

Who are “Nature’s Porters”?

"Just search Baidu and you will know."

They create a voice, convey an idea, build a habit, and form an influence. Or attract, or move, or resonate, or strive forward.

When you hear, see, and touch it, some changes will occur. Small changes lead to purchasing behavior. Some big changes have even become a value.

Not everyone can be a good copywriter

Most people feel that they can be a copywriter at any time. They think that there is no threshold to becoming a copywriter. It is a job that has no professional skill system, is highly replaceable, and is the easiest to get started. As long as you have read books, as long as you can write or can write gorgeous and beautiful words and sentences, you can be a copywriter.

But copywriting is not purely literary creation. Simply putting together fancy words will not make the text full of warmth and power that touches people's hearts.

The value of good copywriting lies in smoothly conveying the information that the producer wants to tell the user to the audience. And reinforce this information so that the audience can remember it instantly. How difficult is it to fully express the information of a product in a few words? It is even more difficult to consider sales orientation at the same time.

What a copywriter usually writes most often is not advertising slogans, but soft articles, press releases, leaflets, new media platforms, promotional themes, sale themes, event themes, product introductions, product descriptions, video scripts, product manuals, etc.

The copywriting is not something you write, it’s just a few random sentences.

It is an important part of marketing , neither special nor insignificant. Appropriate copywriting can add points to the product, speak for the brand, help sales, and provide needs for consumers. Inappropriate copywriting can become an obstacle between the brand and consumers, and may even ruin the brand.

Even if there are only a few words, it tests the author's knowledge, thinking structure, life experience, and ability to use words and sentences. This is an ability that can only be unleashed through years of accumulation.

The least important thing is the battle itself. Everything has been decided in advance, but what we usually hear are battle stories, some marching stories, very few camping stories, and almost no training stories, because there is no story about training, and all the effort is spent on places where there is no story.

When a team suddenly loses a copywriter

When a company is preparing to launch a product, the copywriter’s familiarity with the product is second only to the product developers.

The copywriter must repeatedly ponder the selling points and details of the product, and write core copy that combines product features with marketing based on customer consumption needs.

The written copy is then submitted to the operation department for repeated adjustments and optimization, and the design is submitted after perfection. What follows are various supporting copywriting packages: product soft articles, product single pages, promotional themes, sales promotion themes, event themes, product introductions, product descriptions, product manuals, etc.

If there is no copywriting, the operation will give the general structural framework to the design. The artist must write the copy while doing the design. Then the design and operation will communicate repeatedly and adjust and optimize over and over again.

The final overall effect is that the product selling points are not prominent, the sales orientation is not clear, and the design style is slightly weird.

When a team suddenly loses its copywriter, they will realize the true importance of copywriting.

Wake up!

If you are going to pick one person out of a group of people to do a job, pick the one who writes the best articles.

Whether he has experience in marketing, sales, design, programming or other work is not that important. Their writing ability will pay dividends sooner or later.

A person who can write is more than just a writer. They know how to communicate with others, are good at thinking from other people's perspectives, and know how to grasp the key points. They make things understandable.

When a copywriter is writing, he mobilizes multiple abilities such as logical thinking, communication and interaction, insight and understanding, planning and creativity, etc., to make things easier to understand. Being able to write means being able to think.

The world of good copywriting is ideal, but the reality is heartbreaking. God knows how difficult it is to be a good copywriter for the client.

Remember your fearless youth,

You may not be outstanding, but you must be different.

When everyone is asleep, that's the best time for you to wake up.

Many people advised me to go to a third-party company.

Okay, stop talking and text me.

By the way, I also discovered that copywriters actually have a kind of superpower.

Ever since the company had a copywriter, everyone else seemed to have lost the ability to write at the same time.

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