Fake traffic in channels is rampant---How can operators develop a keen eye?

In 2017, the mobile Internet was a turbulent sea. On one side, countless entrepreneurs rushed forward, while on the other side, countless frustrated people failed. In a nutshell, the overall environment of the mobile Internet was not good. Apart from the competition factor, all kinds of cheating behaviors were also outrageous. For example, fake volume! The key to the survival of an APP company is to acquire users and acquire them quickly. But when CPs spent hundreds of thousands of yuan on promotion and obtained 20,000 to 30,000 activations , but there were only dozens or even a dozen real users, CPs must have felt extremely angry. Such channel fraud is truly outrageous to both humans and gods.

Therefore, anti-counterfeiting is urgent. The 315 Anti-Counterfeiting Day is coming, but fake traffic is still rampant. So, how can APP operators develop a keen eye?

First, let’s take a look at some common fake quantities:

1. Fake volume or simulator brushing (the degree of simulation is getting higher and higher)

2. Fake traffic on the points wall

3. Online earning users (users with no value)

Several common ways to identify fake quantities:

1. Look at retention

2. Look at the return visit

3. Check the activation number

However, as channel fraud technology becomes increasingly sophisticated, today's machine brushes can not only simulate the download behavior of real users, but also achieve return visits within a certain period. Isn't it scary? It can be said that the simulation rate of fake users is getting higher and higher, and how to identify it has become a common problem in the industry.

1. Make good use of fake traffic identification tools to keep the channels under control

Generally speaking, CPs will not cooperate with only one channel. When cooperating with several or even dozens of channels, it is difficult to guarantee that there are no bad apples among them. After all, the profits from fake volume are huge, and there will always be some who do not stick to the bottom line. If CPs have to manually identify fake quantities one by one, it will be time-consuming and labor-intensive. So, is there a more effective way to monitor the authenticity of users from all channels?

It is understood that the Cicada Master ASO tool has helped the majority of CPs to successfully develop an advertising monitoring system. Through its mature cheating user identification model and device database, operators can instantly determine whether the cooperating channels have any fraudulent behavior. As shown in the figure:

From the graph we can understand the user activity, number of new users, number of launches and most importantly, the number of suspected cheating users. By aggregating information across channels, we can instantly understand the user situation across all channels, thereby determining the channel’s volume-generating effect and whether there is any fraudulent behavior on the channel.

2. How to quickly identify the bad apples when there are channels for fraud?

When CP determines that there is fraud among the channel partners it cooperates with, don't be too hasty to let your nerves run wild. We have to pull it out. Let's look at this example. Suppose I have many cooperative channels, I just need to use the Cicada Master anti-cheating tool to select the channel you need to view. As shown in the figure:

Select a channel we need to view, and its related channel user information will be clear at a glance. At this time, some friends may ask, I want to accurately understand each user's region, user ID, active time, and whether there is cheating behavior. Is there a better way at this time? Of course there is, as shown in the figure:

Use the Cicada Master tool to view user activity details

As shown in the figure, by viewing the active details, we can clearly see the user's login time, region, online time, etc. Through the active details, we can not only understand whether the user is a real user, but also determine the detailed information of fake users, such as machine-generated users, which are fake users.

3. Keep track of new user data and reject fake traffic every day

Through the user activity details in the anti-cheating function of Cicada Master, we can understand the overall situation of channel users. As a responsible CP, we must monitor the new users of each channel every day. After all, every user is bought with real money, and we must not be careless!~

At this time, you can use the 'New Details' function to monitor the specific situation of new users added every day. As shown in the above figure, when the operation monitors the authenticity of the channel volume every day, there is less room for channel fraud. If fraud occurs, the CP will discover it in the first time and terminate the cooperation decisively, so that the loss can be minimized.

4. It is important to identify fake traffic, and user operation costs are higher

Through the above methods, it is not difficult for us to determine whether there is fake volume in the cooperation channels. Now we can say that through the Cicada Master anti-cheating tool, we can easily confirm whether the cooperation channel is reliable. What remains is to terminate the cooperation relationship with the unreliable channel and maintain cooperation with the reliable channel.

CPs all understand that identifying fake channel traffic is just one of their daily tasks. In fact, the most important job of CP is operation. The company spent a lot of money on promotion and building channels, which brought in a lot of users. But as an operator, do you have a clear understanding of your users? If you are still worried about building a user portrait , do I have a better way?

Through the user portrait function of Chan Master, you can easily understand the specific situation of users, such as gender ratio, typical usage time, user interest tags, age distribution, etc. As shown in the figure:

Through the gender ratio of APP users, promotion can be carried out in a more targeted manner. For example, more emphasis can be placed on men during the promotion process. For example, when choosing a platform for promotion, emphasis can be placed on platforms with a large number of male users. From the graph we can also see the typical usage hours of users, which is very important. For example, we can push messages based on the user's usage hours. For example, when the version is updated or during maintenance, we can avoid the user's peak usage hours, etc. (The figure below shows the age distribution of users)

In fact, what kind of users do we value most during the operation process? Of course, the most active users. Active users are a valuable asset for APP companies. They can not only generate revenue, but also, as fan users, they can influence the people around the users themselves. Therefore, maintaining and understanding our active users is particularly important in the operation of the APP. Through the user portrait function of Chan Master, we can understand the city distribution, recent download behavior, interests and hobbies, age distribution, etc. of the most active users of the APP.

Cicada Master Anti-Cheat Tool

This figure shows the age distribution of the most active users

As mentioned above, it is very important to maintain active users. As operators, after we have a deep understanding of these users, we can cater to their needs, analyze the portraits of the most active users, find their common points, and formulate reasonable and effective promotion strategies . For example, the most active users of a certain APP are concentrated in Beijing, Shanghai and Shenzhen. So during the promotion process, can we increase the promotion strategy in these three places? For example, if we know that the age distribution of the most active users is between 19 and 23 years old, can we consider campus promotion ? Therefore, through the Cicada Master anti-cheating tool, we can not only identify fake traffic, but also use its user portrait function to deeply analyze users and do a good job of operation and promotion !

Summary: Fake data is very harmful. It not only costs the company money, but is also likely to ruin the company's future. Therefore, Master Chan hereby appeals to you to be a conscientious channel and restore a bright future to the market.

This article is originally created by Master Chan. If you need to reprint it, please indicate the source, otherwise reprinting is prohibited!~~

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The author of this article is @Cicada Master and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map