How to create a bidding page for Baidu bidding?

There are two ways to create a bidding page. One is Baidu's template site building tool (Jimuyu), and the other is external landing page design. Both methods have their own advantages and disadvantages.

Jimuyu template page:

Code development page:

When creating landing pages for competitive bidding promotions, I still recommend that you spend time planning the content and have the website building company customize the development, or find a professional digital marketing service provider to customize it. Only then can the landing pages produced be more competitive and more valuable. Let us spend money on advertising with peace of mind.

For example: your annual advertising expenses are 1 million, and your cost of making this landing page is 1,000 yuan. Can you expect it to have a good conversion ability?

2. How to choose a website building company or page design company

I also want to give you some small suggestions, I hope it can help you:

1. When choosing a website building company, you need to look at which clients they have served, how the websites of those clients are doing, whether they can directly address the pain points of visitors and express their own characteristics. I think it is not easy to do this well, because some website building companies quickly complete the website launch without considering the real needs of the customers. Fast-food website building ultimately cannot impress visitors.

2. See whether the company has a mature and dynamic design team, and why it is mature? I do a lot of things and come into contact with more websites, and I can show off my website designs. Why do I need to be dynamic? Mature designers tend to be more conventional and have stronger traditional thinking. If fresh vitality is injected into new thinking, the final product will not be bad.

3. Don’t trust the website building companies that offer all-inclusive packages. There is no such thing as all-inclusive packages. The wool comes from the sheep. Then there are some so-called big companies. Unless you are their super VIP, they will pay more attention to you. If you are a small or medium-sized enterprise, it is recommended to find some small or medium-sized reliable website building companies. Compare the above suggestions and find the one that suits you.

4. Don't look for a website building company that uses a template. Although the money is small, the products they produce are just what you can get for the money. Not only will it not play a good role in promoting your company, it may also damage the company's reputation. You also can't get the source code, and it may become unusable at any time. If you have your own source code, it belongs to you, and you can modify and optimize it later.

The above is what to use to make a bidding single page, and who to ask to make the landing page. Next, let’s talk about the preparation work and content involved in making a landing page.

As the core of conversion, the importance of landing page in advertising is self-evident. An efficient landing page can achieve twice the result with half the effort in promoting conversion.

3. Content of the landing page

There are some basic processes. First, do a project analysis, crowd portrait, etc., analyze the advantages and disadvantages of your own products, as well as the characteristics of your peers. Based on the above situation, find your own characteristics, and the basic goal is to differentiate yourself from your peers;

What advantages and services can be provided, what promises can be made, and what discounts can be offered? First, you must be clear about what information your target customers want to obtain here. The page that carries the information must match the keywords and text and image creativity. You cannot say A when presenting it, but emphasize B instead.

It will affect the intention of most people to read on. The expression should be clear and the advantages should be attractive. Don't put too much text. Simple and direct is best. In this section, less is worse than more.

It is not recommended to express all the information on a single page. The purpose of bidding on a single page is to target the desired customers. The content of the page should preferably match the needs of the target customers and the advantages of the product.

The color should be kept consistent. You can refer to the better peers, but don't copy them, as it is easy to imitate others;

The conversion button setting, where to put it, conspicuous but not obstructing, in what mode, chat, phone, or form, all depends on the industry customer habits and the support of its own conversion personnel; I usually call the common consultation conversion channels the marketing three-piece set, namely telephone, online consultation, and form message. These three channels have basically met the needs of most merchants. Remember that the landing page must have enough conversion paths to facilitate visitors to contact the merchant as soon as possible when they have a desire to consult or buy at any position on the page.

The purpose of a marketing page is to attract customers, convert customers, and respond to customers, not to express yourself. Many pages have this common problem, just introducing yourself and your products, completely ignoring the customer experience. In many cases, customers don’t care what you have, they only think about what they want. If they can’t find what they want intuitively, this click will be lost;

The limitations on the number and time of visitors will give them a stronger sense of urgency. You should appropriately create the timeliness and scarcity of your products or services to increase conversion rates.

"Quantity limitation" means that only some people can own it, which not only makes users feel competitive in purchasing, but also makes users desire to be different from others, thus making them have a stronger psychological possession of "quantity limitation" in terms of "being different".

For example, limited offers, instant reminders, and even the tone of voice in your ad text can increase users’ sense of urgency and strengthen their motivation to act.

4. Misunderstandings or precautions

Note: This is also a particularly easy misunderstanding.

First, do “subtraction” correctly and don’t put too much information on the landing page

If there is too much information on a web page, it is easy for visitors to lose focus. It is necessary to reduce the content appropriately on the page, improve the visitor's visual concentration, and convey the most important information to the user. And pay attention to the visitor experience: do not burden the visitor's operations, reduce the steps that make visitors wait and think, especially those important and complex functions, such as filling out registration forms, payment procedures, etc. Simplification is an effective way to reduce user churn.

Second, the consistency between the landing page and the keywords, creativity

When visitors enter the landing page, they will inevitably be attracted by the external creative pictures or title copy. The content of the landing page and the creative pictures and copy should be related to better further stimulate customers' interest and stimulate conversion behavior. Never say "irrelevant" unless your banner is really awesome and makes visitors want to continue after taking a look at it. Otherwise, the chances of visitors jumping off the building will be very high, let alone conversion.