How to come up with a good public account name, just read this article
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A long time ago, I saw a joke like this. The teacher said, "Ding Yi, why are you late again? If you are late again, you will be punished to write your name 500 times! You really don't learn your lesson. Look at your desk mate Xiong Linkui (kuí), he remembered it after being punished once..." From this little joke, we can see how important a good name is. Similarly, if you want to do a good job in new media operations , it is also very important to choose a good public account name. Let’s talk about it today. If you want to think of a good name for a public account, what should you do? 1. Why is it important to have a good name? A good name can easily attract everyone's attention. For example, when people hear names like Jiang Shuying, Liu Yifei, and Maggie Cheung for the first time, most people will probably have a favorable impression of them. But if you hear names like Yang Cuihua, Zhang Tiedan, etc. for the first time, you might think that this person is a bit vulgar. It can be seen that a good name will naturally have the magic to attract everyone's attention. In the new media industry, a good public account name can not only attract the attention of fans, but also increase the number of fans . Recently, in a course, I heard Teacher Kunlong say that when he was operating the WeChat public account "Practical Psychology in the Workplace", he found that the number of new followers who searched for this name was 300 every day. Captain Feiyu also said that even if he did not post for a while, many fans would search for keywords such as "operation" and follow his public account called "Operation Control". Through these two cases, everyone can find that choosing a good public account name will have great advantages. Even if you have no money or resources for promotion , you can still gain a steady number of new fans every day just by using your name. This is much easier and more efficient than those authors who work hard to write articles every day, but in the end the number of readers is less than a hundred and they can't even gain 10 new fans a day. 2. Four characteristics of a good name. What characteristics does a good public account name generally have? After observing and studying a large number of account names, I found that some high-quality public account names generally have one or more of the following characteristics: 01. A good name requires a public account name that is easy to remember and can make people impressed and unforgettable. If you see the name of a public account, you will remember it immediately. If subsequent users recall his content, it will be very easy for them to follow this account again. For example, the account "Operation Control". I saw one of his useful articles in the circle of friends before. Later, I wanted to find this article again. I just searched the name "Operation Control" and found it. It was very convenient. 02. A good name arouses curiosity In life, some store names are easy to remember. There are even some excellent store names that can arouse people's curiosity, such as a barber shop called the Supreme People's Hairdressing Institute, and a teahouse called the "Federal Tea Brewing Bureau". Sometimes when we see such names, we are curious and want to go in and take a look. Similarly, an interesting public account name can also arouse people's desire to learn about it. For example, there is a public account operated by Teacher Kunlong called "Just Free". I think the name is particularly interesting. When I see articles from this account on my WeChat Moments and I happen to be free at that time, I will be very curious and want to take a look at the content of this account. 03. A good name is easy to understand A good name should be easy for users to understand, so that when users see the name for the first time, they will know what the account will write, thereby reducing the cost of user education. There is a big account called "深夜发媸". Although it has been doing very well so far, I personally think that the name of the account is not very good. First of all, the word "媸" is very uncommon and some people may not recognize it. Secondly, when people see the name "深夜发媸" for the first time, they may not know what the account means, so it is difficult to understand what the account is about, which undoubtedly increases the cost of user education. 04. Good names are easy to spread A good name should be easy to spread, easy to pronounce, and convenient for people to pass on by word of mouth . I have a friend whose public account name is “Ling Long Xin”. When I first started typing, I often made mistakes and typed “Ling Long Xin” instead. Even when I want to recommend her account to others, I have to emphasize that "zero" is a capital zero. This will undoubtedly increase the cost of communication and greatly reduce the effectiveness of communication. Since a good public account name is so important, and we also know what characteristics a good name may have, then how do we come up with a good public account name? Here are 6 methods to share with you. 3. 7 ways to come up with a good name 1. Analyze the audience characteristics and name When we create a new account, we must definitely determine the account positioning, think about what content we write and who will see it. Therefore, we can analyze the attributes of the target users , including their age, cultural background, gender ratio and other information, think about their common life and work scenarios, understand their spiritual and material needs, and then determine the account name. If we want to create an account in the automotive field, how can we name it? We certainly think that the users who follow us must be interested in cars, or some users who have already bought a car. In response to this feature, there is an account in the industry with a very good name, which is called "After Having a Car". These four simple words reflect the main content of the account and also show the target users it covers. Some people even imitated this naming method and created a public account called "Youhaohou", which is dedicated to providing services for users who do not know how to operate a public account. It is doing very well so far. 2. Highlight keywords in the name Naming a public account is sometimes like naming a title for an article. It is best to be simple and direct. If we want to create an account in a certain field, we can directly combine it with the keywords and add a noun and an adjective. For example, well-known accounts in the financial field include "Kung Fu Finance" and "Mianbao Finance", all of which are combined with the keyword "finance". For example, accounts in the travel field, such as "Let's Travel Together", "Feekr Travel", "Global Travel", etc., all highlight the keyword "travel". There are many examples like this. This is a very practical and simple way of naming. You can try it. 3. Creative naming A creative name usually attracts users' attention. Common creative naming methods are mainly homophonic and connotative . Many interesting store names are also named after homophones. It is said that there are two popular shops in Yangshuo, Guilin. One is a bag shop called "Xiangbao Lao" and the other is a fabric shop called "Buzhidao". If these two stores also have WeChat accounts and use the same name as the store, I believe it will be very creative. The other is the connotation type, where the account name reveals some connotation, allowing users to associate it with other meanings. For example, there is a well-known catering brand in Beijing called "Jia Ge Ya Zi". In fact, most people know the other meaning of "call a duck", but the author named it "Call a Duck" based on everyone's association. It is precisely because of this connotation that the name is quite unique. 4. Name based on demand We know that any product, including websites and apps, can meet the needs of certain users. Similarly, different public accounts, as products, can also meet the needs of different users. We can name them based on what needs the account can meet. For example, there are two big names in the automotive field, both of which are named based on everyone’s pain points. One is called “WeChat Traffic Conditions” and the other is called “Check Traffic Violations”. As the name suggests, these accounts can meet the needs of car owners to check road conditions and violations. By accurately targeting needs, these accounts can more easily promote and disseminate information to their target audiences. However, since there are nearly 10 million public accounts, many names that are in popular demand may have been taken. If you want to name it from this direction, it is more suitable for accounts oriented to vertical fields. 5. Use numbers to name Sometimes, the name of a public account contains some numbers, including Arabic numerals and time numbers, which can have an emphasis . For example, the currently very popular "Ten O'clock Reading". Through this account, we can almost judge the posting time of the account, that is, reading audio will be released at ten o'clock every night. Such a name is very recognizable and can even cultivate users' reading habits. In addition, there are many good accounts that use numbers to name their accounts, such as "10-minute recipes" and "30 seconds to understand cars". These accounts use numbers to emphasize that users can see some exciting knowledge or learn some skills in a relatively short period of time. In this era of fragmented time, these account naming methods will hit the pain points of those who are eager to use fragmented time to study. 6. Naming by people’s names Naming a public account after a person’s name or stage name will be more effective for some more famous authors. Because the author's name is a signboard in itself, directly using the person's name to name the work can directly attract more popularity. Many well-known personal public accounts are named in this way, such as " Mimeng " whose advertisement is worth 600,000 yuan, the famous financial account " Wu Xiaobo Channel", the knowledge-based internet celebrity "Uncle Qiuye", etc. Similar to many celebrities, their public accounts are named after their own names or stage names. 7. Name by hot word combination At the beginning, I shared with you an example of "Practical Psychology in the Workplace". This account has 300 new followers every day just by searching the account name . The success of this account lies in the fact that the author named the word based on its search popularity. We use some big data websites, such as webmaster tools , Baidu Index, Sina Weibo Index, Alibaba Index, etc., to determine what the general needs of netizens are in a certain field, and then combine relevant hot words to name the public account. Taking psychology as an example, we can see from the Baidu Index that netizens are generally more interested in sub-fields such as psychological testing, criminal psychology, and child psychology. So when we name our account, we can lean towards these areas. Finally, I would like to continue to emphasize to everyone that for those who are working in new media, choosing a catchy public account name will bring twice the result with half the effort in operations. A good name, in addition to attracting everyone's attention and making it easier to remember and spread, is also an effective way to increase followers. If you plan to operate a new media account next time, remember to think carefully about the account name before registering! Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @大雄 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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