How to put products on shelves and attract traffic in Douyin live broadcast room!

Nowadays, buying things through live streaming has become a daily shopping practice for the public, and more and more brands, influencers and even celebrities have begun to join the live streaming sales race. However, for many people, the first thing they encounter is various problems:

How to select and arrange products to achieve explosive sales in the live broadcast room?

How to conduct marketing activities to retain audiences?

How can short videos be posted to attract traffic to the live broadcast room?

If you are also troubled by the above problems, then you must save this article today!

How to put products on sale in Douyin live broadcast room ? What are the ways to attract traffic through Douyin live streaming? I will share it with you slowly below!

1. How to put products on sale in Douyin’s live broadcast room?

Before selling goods through Douyin live broadcast, you need to add products in advance. Products in Douyin stores and product showcases can be added to the live broadcast room.

Before the live broadcast, on the Douyin live broadcast page, click on the shopping bag [Bring Goods] on the right to add products in advance.

After entering the live broadcast product selection page, you can directly select products from [My Showcase] and add them to the live broadcast room. Products that have passed the review of Douyin Store will also be read, and you can choose to add them in [My Store].

After completing the selection, you can see the number of products we added on the right side of the live broadcast start page. After checking that it is correct, click to start the live video broadcast and you can sell the goods while broadcasting.

2. Low-cost traffic diversion to quickly increase traffic for a single live broadcast

For new live broadcast rooms with low followers, you can increase the traffic in the live broadcast room by designing activities in the live broadcast room and optimizing various data indicators of the live broadcast room (stay, conversion, increase in followers, etc.).

For example, using low-priced goods as a traffic generator to attract users to stay and click on the screen, thereby obtaining system recommendations, can quickly increase the traffic of a single live broadcast.

Or you can use Douyin coins as lucky bags and make full use of the lucky bag time to increase stay and interaction, improve the weight of the live broadcast room, obtain a new wave of traffic support from the platform, and use the waiting period for the lucky bags to hold back orders.

But when is the best time to distribute lucky bags?

It can be seen that in the live broadcast room below, the number of online people soared to 135 after the lucky bags were distributed, indicating that the timing and content of the lucky bag distribution can help the live broadcast room increase its weight and gain traffic.

By analyzing the effect of different lucky bag contents in increasing the popularity of the live broadcast room, we can optimize the timing strategy for lucky bag distribution.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

3. Make reasonable investment in content diversion

How to quickly increase the natural traffic of the live broadcast room? The simplest way is to improve the traffic-generating ability of short videos. High-quality short video content can not only increase fan stickiness, but also increase the repurchase rate of products in the live broadcast room.

First of all, we need to make a good attracting video. Before the live broadcast starts, you can release a live broadcast warm-up video to inform the live broadcast room of the discounts and the start time. After the broadcast starts, you can release a slice video of the highlight moments of the live broadcast room to obtain more natural traffic.

Through [Short Video Monitoring], you can view the number of people attracted by a single video and the video's traffic conversion rate, helping you gradually produce efficient short video preheating and traffic-generating materials suitable for your own account.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

4. Discover hot-selling products based on the matching degree between people and goods

The sales volume of a live broadcast room is closely related to product selection and ranking. Products with high exposure and click-through rates in the live broadcast room can reflect the degree of their popularity among the audience. We can use comprehensive considerations such as sales volume, average order value, and click-through rate to guide product selection for the next live broadcast room.

According to the traffic of the live broadcast room, cooperate with the venue control to control the arrangement and rhythm of product selection, ensure that the traffic-generating products are put on the shelves when the popularity of the live broadcast room is low, and the hot-selling and profitable products are put on the shelves when the popularity is high.

Use the [Console] to check the number of online users and retention in the live broadcast room during the product explanation period, and cooperate in the regulation of product scheduling and product passing.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

Through [Hot Products], we can find products with high exposure and high click-through rates in the live broadcast room. At the same time, through key comments, we can also view the types of products and brand needs mentioned by the audience in the live broadcast room, and better discover the audience's potential needs.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

5. Make good delivery and achieve effective conversion

Implementing a good plan is the key to improving the ROI of Douyin Qianchuan’s investment. Nowadays, Douyin live broadcast rooms generally use multiple accounts and multiple plans to launch, and manually count the consumption data of each account and each plan to test the quality of the plan.

However, the timeliness of Qianchuan’s delivery is very poor and prone to errors, and the input-output ratio is difficult to control. How can we quickly grasp the consumption of Qianchuan’s delivery in the entire live broadcast room?

Through the [Delivery] interface, appropriate integrated statistics can be made on Qianchuan's delivery plan, allowing merchants to conduct real-time consumption assessments of Qianchuan's delivery so that they can make immediate adjustments and avoid unnecessary financial losses.

(Data source: Feigua Investment, the data has been authorized by the customer and anonymized)

Okay, that’s all for today’s sharing! If you have more questions, we will continue to share more practical knowledge with you!