TikTok Advertising: Account Opening Tips

Preliminary preparation

As a cross-border independent site seller or a cross-border platform e-commerce, you first need to examine whether your products are suitable for the TikTok platform.

1. Product positioning

Since TikTok's users are generally young, if the audience of your product is over 35 years old, it is actually recommended not to enter in the early stages.

If you are a seller of hot-selling products, then it is recommended that you choose some young, novel, and impulse-driven products. You can refer to the domestic Douyin.

Hua Yu suggests here that TikTok’s operations should best focus on the niche market. What is niche? A niche is a segmented market. For example, mobile phone cases are not called a niche, but iPhone 12 mobile phone cases are a niche; jewelry is not called a niche, but 24k gold bracelets are a niche. Choose a niche based on your user profile and start preparing.

2. Budget Planning

TikTok’s advertising is different from other platforms. On TikTok, if the advertising quality is good, its growth rate is very fast, so sellers who want to deploy TikTok need to have a certain amount of financial strength. Otherwise, in actual operations, there will be situations where advertising is stopped because the funds are not in place in time, which is a pity.

3. Independent website building/cross-border platform product listing

After choosing a niche and planning your budget, start building your niche independent website (skip this step if you already have an independent website). The specific requirements are exactly the same as the independent website building specifications required by Facebook. And because most users log in via mobile phones, the product details page must be concise and adaptive to mobile browsing.

Self-check list:

(1) Are the buttons in the store linked correctly?

(2) Is the 7-clause policy well-written? (Do not use a template as a guide)

(3) Does the store display the real address, email address, and contact number?

(4) Do the products in the store have concise product descriptions?

(5) Did the store purchase the domain name and redirect correctly?

TikTok Advertising Account Application

Application conditions and process description:

1. Business license of a mainland company (high-definition color photo without any cover is preferred);

2. There are promotion links: Shopify independent station, Amazon AliExpress and other platform stores, self-built website links (here refers to domain names or product links);

3. Free account opening, minimum deposit of USD 500, no other fees, taxes, etc., you can deposit as much as you spend, without any additional fees;

4. There are various payment methods, including Alipay/paypal/p card/multiple payment channels. Alipay or P card (no handling fee) is recommended. Subsequent recharge can be completed by yourself and the funds will be credited to your account in 15 minutes.

5. The top-up amount can be used to pay for multiple platforms. For example, if you top up 10,000 USD in total, you can use 5,000 USD for FB, 2,000 USD for Google, and 3,000 USD for TikTok. The top-up amount starts from 500 USD.

6. If the information is complete, the account can be issued within 1 day;

TikTok Advertising Q&A

Where is your TikTok account from?

The advertising account opened is a Chinese account, but it does not affect the overseas delivery effect. Where can this TikTok account advertisement be placed? Currently, the areas that can be deployed are very wide, you can refer to this picture (currently, except for the UK, France, Germany, the US, Spain and Italy, all others can be deployed)

Image source: Huayu HY talks about cross-border e-commerce

Will the account be easily suspended? What should I do if there is a problem with the account?

As long as you follow the manual we distribute after opening an account, there won't be any major problems. Please note that we recommend you not to touch counterfeit, infringing, or fake products. If your account is down, you can contact us for assistance.

The first time I opened an account, I used link A. What if I want to promote product B?

You must reapply for an advertising account to promote link b. Although you can use advertising account a, there is a certain chance that it will be rejected.

How is TikTok advertising charged?

It is charged by CPM or CPC, depending on your settings when you place your ad.

TikTok has reached a strategic cooperation with Shopify. How to operate it?

After the shopify website is built, find the corresponding TikTok plug-in in the app market and associate it to place ads on TikTok

What’s the difference between TikTok ads and Facebook ads?

1. Advertising costs are very fast, which actually means that there are a lot of displays. Once it is confirmed that a hot product, hundreds or thousands of dollars will be added directly, and it will be refreshed every few minutes. The advertising effect will not collapse due to the increase or decrease of the budget;

2. Stricter requirements for advertising materials and stricter review;

3. The pixel recording mechanism is inconsistent with that of FB and is not as perfect as that of FB at present.

How to learn TikTok advertising?

We will distribute simple entry-level tutorials to every advertiser as soon as they open an account, and everyone can learn on their own. In-depth TikTok teaching will be conducted offline + online in the future, so stay tuned.

I don’t want to do TikTok advertising anymore, can I get a refund?

You can withdraw your advertising fees from the TikTok platform, but you cannot withdraw cash. We will assist in recharging the remaining advertising fees to other platforms, such as Facebook, Google, Twitter, etc.

What should I do if I encounter many problems in actual operation?

If you encounter any problems, you can consult directly and Hua Yu will try its best to help solve them.

Author: Hua Yu

Source: Huayu HY talks about cross-border e-commerce