Common problems and solutions for Amazon operations!

After working on Amazon for so many years, everyone is actually the same. Behind every step are some sorted-out experiences and some tips and tricks. Today, let me give you a comprehensive understanding of Amazon in one article!

Shop articles:

1. Q: What does it mean when the little red flag in the upper left corner of the background lights up?

A: The representative has received a performance notification from Amazon. First, click the small red flag to check the content of the email, and then make corrections according to the prompts in the email or contact Amazon.

2. Q: What are the consequences of account linkage?

A: When one of the linked accounts has a problem and is restricted, other linked accounts may also be restricted. On the same site, if Amazon finds that you are cross-selling the same products, Amazon will require the merchant to forcibly delete one of the accounts and all listings. If the merchant does not delete it, Amazon may close both of the merchant's accounts.

3. Q: Can sellers open multiple stores at the same time?

A: A seller can only open one store.

Listing:

1. Q: What are the requirements for listing titles?

A: The title should not exceed 200 characters. The first letter of each word should be capitalized. It is best not to have special symbols, trademark symbols, company, promotion, logistics and other information not related to the product itself. If there are numbers, use Arabic numerals. It is best not to have SKU and other codes and brands. The product name should preferably start with the brand name.

2. Q: What are the requirements for product pictures?

A: Product main image: The background must be pure white, cannot be drawings or illustrations, and cannot contain accessories that are not actually included in the order. It cannot have logos or watermarks. The product should occupy about 85% of the image and be clearly visible.

Product auxiliary pictures: side display, display of product in use, or to supplement product features not highlighted in the main picture. Sellers can add up to 8 auxiliary pictures.

Image size: The image must be larger than 1001*1001.

3. Q: How to fill in the key product characteristics?

A: Display the main selling points of the product. After buyers click on the product page, the first thing they see is the title, picture and selling points. You need to briefly describe the product selling points, and the copy should be attractive enough to attract buyers to buy.

4. Q: What is the correct way to use the code in the product?

A: In the long description of the listing, you must use codes to break the fields into sections or bold them. <br>Line break, </b> bold<br><br>Paragraph break. If these codes are not used, the products will be uneven after publication, affecting the appearance.

5. Q: Can I add videos to Amazon pictures?

A: If you want to add a video to the main image of the product when you publish a listing, this is a permission that Amazon has opened to specific sellers, and generally only large sellers can apply for it. For specific permissions, please consult Amazon customer service.

6. Q: Some stores copy other people’s listings. How can I report them?

A: Sellers can file a complaint on Amazon’s official website, but the reported products must have been registered on the Amazon platform, and the infringement by the plagiarized store will only be effective.

7. Q: How to determine whether a product is being copied?

A: In the drop-down option of the data report on the backend page, select Business Report. On the left, check the sales volume and visits on the detail page under the product. If the buy button win rate is lower than 90%, open the frontend page to check. Because most sellers who follow the sale do so at night, you can enter the Amazon frontend around 11 pm to check.

CPC:

1. Q: How can I get a better ranking for my product on Amazon?

A: There are several different parts to this, with sales being the most important. But sellers also need a perfect product detail page, which means you need to optimize the title, bullet points, photos, description, and backend keywords. All of these are very important at the beginning. However, sellers still need to make sales in the end, and Amazon will rank products that sell better ahead of other products that don’t sell as well.

2. Q: How often should Amazon sellers test new search terms and keywords?

A: Keep testing. Sellers don’t need to worry about new keywords all the time, but they should take the time to continually review their keywords and search terms. In addition, sellers need to be clearly aware of which keywords are driving competitor sales. Sellers need to add the actual search terms that consumers use to find their products (or similar products). Start by optimizing for conversions and checking your reviews and your competitors’ reviews to find recurring phrases and keywords describing the product.

3. Q: How to optimize advertising?

A: Search for phrases with high relevance and high search volume on the front-end, turn on manual advertising, then download the product promotion automatic delivery report for screening, and put them in manual advertising. Put a maximum of 5, not too many. Check the click and purchase rates every few days and make adjustments slowly. There are many ERP and black technology tools on the market that can support

4. Q: How to operate on-site promotion?

A: In-site advertising, in-site promotions, email marketing, etc. are all considered in-site promotion.

Review:

1. Q: If the buyer does not leave a comment after purchase, how can the merchant invite the buyer to leave a review?

A: If the merchant leaves an email address, you can send an email to ask for a review in a tactful way, or use some black technology on the market to track the emails.

2.Q: What is the difference between Feedback and Review? How long will it be kept?

A: Feedback: directly determines the performance of the account. Negative reviews will result in point deductions. Customers can give Feedback only after they place an order, and it can only be for service or logistics. Retained for one year.

Review: It is just a review of the product. Customers can give a Review whether they have placed an order or not. It will remain on the listing.

Feedback: directly to the seller's store, which will be reflected in the feedback in the seller's backend Performance; directly to the listing itself, which will be displayed directly below the listing

3. Q: If someone deliberately gives a malicious bad review, how should this situation be handled?

A: Look at the negative review content. If it contains insulting, abusive, discriminatory and other words, you can file a complaint with Amazon. You can click on comment to delete the negative review. If the negative review is only about product quality, find a way to contact the seller.

Email:

1. Q: Do I have to reply to Amazon’s emails within 24 hours?

A: Yes, you must reply within 24 hours, otherwise Amazon will deduct points, including statutory holidays and Saturdays and Sundays. If it has been more than 24 hours, you can mark the email as not requiring a reply and then contact the buyer from the order page.

FBA:

1. Q: How does FBA charge?

A: Commission, the fee for processing each order (only for non-media products); packing fee; weighing fee; other fees (insurance, etc.); storage fee, charged according to the volume occupied by each product.

2. Q: How to create a replenishment plan in the Amazon backend?

A: First select the product to be replenished, select Ship/Replenish next to the search box, select the target mall, then keep selecting the yellow button in the lower right corner, then fill in the shipment quantity, and finally all products are displayed in the same warehouse.

3. Q: What is the difference between Amazon FBA and FBM?

A: FBA and FBM are different (FBA fulfilment by Amazon, FBM fulfilment by merchant). FBA is Amazon warehouse delivery, which means that the goods are prepared in the Amazon warehouse in advance, and then Amazon is responsible for delivering them from the Amazon warehouse to the buyer after the order is sold. FBM is the seller's self-delivery, which means that Amazon only serves as a sales platform, but the seller needs to solve the problem of delivering the goods from China to the buyer.

Author: Yicang Technology Source: Yicang Technology