Tik Tok Advertising Promotion | What is the billing method for Tik Tok advertising?

With the popularity of TikTok, many businesses want to advertise on TikTok to seize this traffic entrance, so what is the billing method for TikTok advertising ? And how does Douyin advertising cost?

Today, I will introduce to you the specific content of Douyin advertising charges.

There are three billing methods for Douyin advertising: CPC, CPM, and CPT. Generally speaking, the CPC and CPM billing methods are applicable to the purchase of information flow ads, while CPT is applicable to the purchase of splash screen ads. So how much does it cost to run Douyin advertising?

How much does it cost to place a TikTok ad? How much does Douyin advertising cost?

Douyin supports multiple advertising billing methods. If you want to place advertisements on Douyin, you can choose the billing method that suits your advertising products according to your advertising budget to achieve the optimal advertising cost. The following introduces Douyin’s three billing methods.

CPC charging means charging by click. Currently, the CPC price of Douyin information flow advertising is 0.2 yuan. That is, when a user clicks on the advertising link placed by the advertiser, the Douyin advertising system will charge the advertiser 0.2 yuan in advertising fees.

The advantage of CPC billing is that advertisers only need to pay when users click on their ads, that is, fees are only deducted when our ads are actually clicked by interested users. The benefit of this is that it can greatly improve the investment conversion rate of our advertising costs. Because only those who click on the ad may be interested in our ad. Although not all people who click on the ad are interested in the ad, it is certain that those who do not click on the ad are definitely not interested. Therefore, by charging on a CPC basis, we can pay only for potential interested advertising users, greatly saving our advertising costs.

The CPC billing method is suitable for advertisers with relatively small advertising budgets and high requirements for advertising conversion effects. We choose to bill on a CPC basis, which can reasonably control the consumption budget and maximize the value of advertising within limited costs to achieve better conversion results.

Billing by CPM means charging by thousand impressions. An impression means that the advertising video appears on the user's mobile phone screen. It is counted as an exposure regardless of whether the user watches it or not. Currently, the CPM price of Douyin’s information flow advertising is 4 yuan. That is, if the advertiser chooses to be charged by exposure, Douyin will charge the advertiser 4 yuan for every thousand times the advertisement is exposed.

A significant advantage of charging by exposure is its low price. When we choose to charge by exposure, regardless of whether the user clicks on the ad, Douyin will deduct fees based on the exposure. That is, 4 yuan will be deducted for every 1,000 displays of the ad, and only 4 cents will be charged for every 10 displays. This fee is still very low. On this basis, we can improve the click-through rate of ads by optimizing our advertising videos. Assuming the click-through rate of ads is 2%, the cost per click is only 0.2 yuan. If we further increase the click-through rate of ads, the price per click can be reduced even lower.

The CPM billing method is suitable for advertisers with sufficient advertising budgets but who cannot accurately predict their target audiences, and advertisers who have strong brand influence and strong advertising creation capabilities. Through massive exposure, they can discover potential consumers to a greater extent and tap into more customers. At the same time, better copywriting creativity can be used to increase the click-through rate of advertisements, thereby saving advertising costs.

Douyin’s splash screen ads are purchased on a CPT basis, that is, they are purchased based on the delivery time. Advertisements charged in CPT format are currently only applicable to the delivery of splash screen ads. Due to the particularity of splash screen ads, splash screen ads can only be purchased in CPT format.

It doesn’t matter if you don’t understand these. Dianchuang Culture can operate Douyin ads on your behalf, using professional technology to obtain more accurate traffic at a small cost.

That’s all for today’s content. If you have any questions about Douyin, you can contact Qinggua Media~

For Douyin promotion, please contact Qinggua Media official

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