How to write Halloween copy? This set of Halloween copywriting is really weird

I wrote a set of copywriting that took advantage of Halloween .

Recommended reading:

1. Halloween copywriting is here!

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Let me first briefly talk about the thinking path. Halloween is our Ghost Festival, and the biggest keyword is ghost. The word "ghost" is very special and is very common in daily life, such as "poor ghost". Here’s a Halloween joke:

"Today is Halloween, and I decided to play the role of a poor ghost."

The idea of ​​this paragraph is very good, and I decided to continue in this direction. In addition to the poor ghost, I also found ugly ghosts, sex ghosts, drunkards, hungry ghosts, unlucky ghosts, cowards and so on. You can even use a similar theme like #Let this life go to hell# to start writing your copy that leverages the trend.

01 Ugly Ghost X Beauty Mask

Every year after Halloween, there will be such self-deprecating jokes. "Halloween is over, is it really okay to still look like this?", "As long as there is a ghost in your heart, every day is Halloween." If your product is a whitening mask, you can take advantage of it this way.

02 Poor guy X financial management

The topic of poverty should be easy to resonate with. "Too poor" is just a catchphrase, and eating dirt is a daily dining habit. If it is a financial product, you might write it like this.

Poverty not only limits our imagination, but also forces us to do nothing. What’s the worst thing you’ve done because of poverty? work. If you are a financial product, you may have this kind of copywriting.

03 Pervert X Lipstick

There is a saying on the Internet. "A man who truly loves you must be a big pervert in front of you." This is quite insightful. In fact, not only men are lustful, but women are also lustful. Yves Saint Laurent's man-attracting color, Dior's 999, TF's 09, and NARS's Dragon Girl color. If you are selling lipstick, the copy could be like this.

04 Drunkard X Alcohol

If a person is addicted to something, then there must be something special about it. On the other hand, if you want to boast about the uniqueness of your product, you can use this kind of exaggeration, like "I am addicted to your product." So, wine copywriting takes advantage of this.

05 Hungry Ghost X Food

You can use extreme situations to highlight how attractive something is. For example, when you are in good form playing basketball, your teammates may praise you by saying “ Kobe is possessed”. By the same token, this is how you should write your food-related copy.

06 LazyX Sweeper

Compare your product to Zhong Kui, who specializes in curing various ghosts and solving various problems in life. This is a lazy guy, suitable for service products, such as sweeping machines.

07 Unlucky Guy X Condom

Groups like the unlucky ones are a negative outcome. The technique of negative consequences, also known as fear copywriting, is particularly applicable here. If you don't do it or do something, you will suffer unwanted consequences. For example, being fired, breaking up, getting sick, getting acne, and being cuckolded, etc. So this is how condoms can take advantage of Halloween.

The above copywriting is just a direction of thought, I hope it can help you. Also, as a reminder, in addition to ghosts, Halloween also includes pumpkins, trick-or-treating, and costume parties. Copywriting is just a way to take advantage of the situation. Sometimes pure art and pictures can be used to express it more vividly.