Zhangjiajie SEO training: SEO keywords included but not ranked? Do you know these reasons?

Inclusion has always been a hot topic of concern for webmasters, but even if the issue of inclusion is solved, it may not generate traffic to the website. This problem is very troubling for beginners in SEO. There are also many webmasters who have encountered such problems. The amount of content included in the website is normal and shows a continuous upward trend. The time of content collection is also normal, but there is no traffic generated by keywords.

First of all, the website business type is very small. Because there are few business types and a small number of customers, the traffic generated by the relative keyword rankings is very small. In other words, even if there are keyword rankings, there is still no suitable traffic coming in. This is a question of the content business type of the website itself. It's a bug, and the solutions are very limited.

Second, competitors. When building any kind of website, there are always fixed business processes, such as products, services, and brand exposure. If the overall strength of the competitors is too great, even if there is a stronger collection volume, the ranking will not be ideal. Taking SEO optimization as an example, a small personal website cannot be compared with a large enterprise. The website forum can be effectively expressed without keyword ranking.

Third, search engine spiders only zone content into the lowest-level repositories. Considering the basic principles of Baidu search engine, database indexing and keyword ranking is a whole process and a connection. Inclusion is only the basis for ranking. The key is which database index layer the content is placed on by Baidu search engine, and there are many different database index layers. If the quality of the content itself is too low, or the quality of the current page is too low, then the included content is likely to be classified into the lowest level database query, which means that even if the content is included, it will not be ranked. This can also be explained by the fact that many websites have hundreds of thousands or even millions of pages, but there are still very few good page rankings.

The solution is also very simple. It requires accurate segmentation of industry keywords, such as regional words, manufacturer words, etc. On the one hand, words with fierce competition are difficult to create immediately, and it is difficult to surpass competitors; on the other hand, it is easier to create more specific keywords, with less competition, easier to complete, and more accurate traffic.

Improve the quality of the content itself and the current quality of the page. In terms of the content itself, it includes but is not limited to introducing a large number of keywords, building internal links, integrating text and images, and arranging keywords with part-of-speech tags; in terms of page quality, it includes but is not limited to building relevance, effective titles, and other settings, as well as the diversity of the page itself.