The HTML5 era has arrived and is gradually being truly implemented

With the craze set off by the finalization of HTML5 standards, Egret Times hosted the "HTML5 Mobile Game Conference" in November 2014, WeChat opened the HTML5 sharing interface, which caused a sensation in the industry, and Sohu vigorously promoted HTML5 and launched Sohu Mobile 3.0. As well as the HTML5 game engine matured to the point where some games began to make profits, all the good news fully demonstrated that the new era of HTML5 has arrived.

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Before the outbreak, HTML5 needs to be truly implemented

The popularity of "Surround the Nervous Cat" on mobile social platforms may be an important turning point for HTML5 to become popular in China. However, the popularity of "Surround the Nervous Cat" also reflects some problems. On the one hand, HTML5 mobile games are still lacking in medium and heavy games; on the other hand, there are no blockbuster products with strong profitability in the industry so far. When faced with HTML5 mobile games, most developers choose to make profits through user traffic. This means that HTML5 mobile games have encountered bottlenecks before they can explode.

In Egret Times' view, the bottlenecks encountered by HTML5 are, on the one hand, how to provide HTML5 games with a higher performance experience; on the other hand, how to use HTML5 technology to develop game products with strong profitability. The essence of the matter is actually just an ecological problem.

When it comes to HTML5-related technologies, there is no top-down funnel-shaped push. Industry players know the power of HTML5 technology, but in fact HTML5 is just a sum of technical standards, which includes tens of thousands of specific technical standards. Industry players have a wrong understanding and positioning of HTML5. What is more worrying is that industry players hope to use HTML5 to change or even subvert the ecosystem of native mobile games, thus ignoring the difficulty of HTML5 landing in the mobile game field.

In addition to HTML5 mobile game-related development engines and tools, if HTML5 is to be implemented, it also requires a middleware to solve performance issues on mobile devices, so that HTML5 mobile games can have an experience comparable to native games, while having strong profitability and forming an ecosystem.

Funnel effect, Egret Era promotes HTML5 implementation

Whoever can truly take the lead in implementing HTML5 technology in the field of mobile games will be the real leader of this industry. Egret Times is lucky because they have such capabilities. On the one hand, it benefits from the core team's many years of experience in Adobe, a mature team, and sufficient technical accumulation. On the other hand, many years of experience in Flash development have enabled them to see the opportunities and shortcomings of HTML5, so that they can re-examine the real difficulties facing HTML5 with innovative thinking. Then we saw Egret's actions. They completed the classification of HTML5 technical standards, summarized and open-sourced the most suitable API for games into the Egret engine and a series of auxiliary tools for developers.

What Egret Engine really does is to provide developers with a set of solutions for running HTML5 mobile games. Therefore, Egret Engine has launched Egret Runtime, which allows HTML5 mobile games to truly have a user experience comparable to native games and become a truly implemented ecological product.

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Solution, a comprehensive interpretation of Egret Runtime

Egret Runtime is actually an extension component that greatly enhances the HTML5 gaming experience, and it can be seamlessly embedded into mobile browsers or native mobile applications as an extension module. It completely ignores different operating systems, browsers, terminals, and even application scenarios, allowing HTML5 mobile games developed based on the Egret engine to run efficiently on users' terminal devices with performance close to that of native games.

From a technical perspective, as an extension component, Egret Runtime directly supports all the underlying functions required for HTML5 games to run. When Egret Runtime is activated by a browser or App, it will provide an acceleration mode for the currently launched HTML5 mobile game, map all functions in the game to native implementations, and enable hardware acceleration, so that the rendering elements in the game are rendered through the GPU. This alone has brought the user experience of HTML5 mobile games to a higher level. Together with other functions of Egret Runtime, such as network loading, memory management, sound control, and data computing functions, they will all be mapped to native code, so that HTML5 mobile games can run with native performance and experience in almost all mobile application scenarios, and can be clicked and played, with extremely low entry barriers.

From a market perspective, Egret Runtime can be seamlessly embedded into any application scenario as an extension module, so Egret Runtime can mobilize almost all mobile resources to serve the promotion, operation and even revenue of mobile games. For example, music app Kuwo Music, social app Momo, functional app Meitu Xiuxiu, mobile browsers, etc. These native applications have huge user traffic, but their way of monetization is still mainly based on advertising and CPA promotion. Once connected to Runtime, they can completely import this surplus traffic into the co-operated HTML5 games in a joint operation, so that the entire mobile market can play its traffic advantage in HTML5 mobile games and promote the comprehensive development of HTML5 games.

On the one hand, it is to break through the performance bottleneck of HTML5 games and provide them with the user experience of native games. On the other hand, it is to fully mobilize resources so that products in the mobile application market can participate in the operation and even development of HTML5 games, so that HTML5 games can be played instantly in any scenario. Egret Runtime is undoubtedly the key button that truly makes the HTML5 game market explode.

Ecosystem tools, Egret Runtime may be more than just game development

The future development trend of games is towards micro-terminals and terminalless. At present, the practical problems brought by the distribution model have become prominent; Web-based content is not playable without an Internet connection, which makes it impossible to solve the problem of fragmented experience; in addition, pure HTML5 games are also difficult to interact with on all platforms; the problem of screen adaptation of HTML5 game terminal devices is also difficult to solve. More importantly, HTML5 needs a real transformation to achieve a final conversion for games, audio, video, etc.

The birth of Egret Runtime, which is all native underlying calls, completely solves this series of problems. Therefore, Egret Runtime is a runtime solution for HTML5 mobile games, and it is also the first ecological product of HTML5 mobile games that is almost perfect.

From the perspective of an industry observer, as a promoter of HTML5 technology development and implementation, Egret Times has learned from the lessons of Flash Player and avoided the problem of Flash being its own technology that requires users to install it. Instead, it is fully embedded in major platforms and application scenarios, allowing users to click and play without having to hand it over to users to complete installation or upgrade. In terms of To B, Egret Runtime serves large platforms. It can be embedded in major browsers, APPs and terminal platforms with a volume of 70K; and in terms of To C, Egret Runtime can actually bring users a better mobile gaming experience, making the experience of HTML5 mobile games comparable to that of native games. It is not intended to subvert the ecosystem of native games, but to form its own system, and to create an ecosystem for HTML5 mobile games and even HTML5 mobile applications.

"Finally, it is the people who make Flash who sublimate HTML5 and upgrade HTML5 standards." This is the view expressed by Ma Jian, co-founder of Egret Times, to the media when talking about Egret Runtime. At the same time, Xiaomi's hardware devices, Cheetah Browser, Tencent X5 Browser, etc. are all implanted with Egret Runtime. If it goes as expected, Egret Runtime, as the world's first HTML5 mobile game ecosystem product, will be applied to more and more application scenarios. By then, the era of HTML5 may really come.