Tik Tok live broadcast promotion operation tips!

How to increase the popularity of Douyin live streaming? Do you believe this question from most anchors?

It is true that being a host is very profitable nowadays, but the competition in this industry is also very fierce. It is not like before where you can gain a large number of fans just by your looks.

The popularity of Douyin live broadcast affects the income of the anchor, but how to increase it?

Now I will tell you 7 methods of Douyin live streaming, I hope it will be helpful to you.

1. More interactions

I believe everyone should understand the word "interaction". How to achieve real interaction depends entirely on personal performance and reaction speed.

Everyone should know that the hosts in each live broadcast room are either playing their own music, or playing music, and some hosts are even singing. The fastest and most effective way to increase popularity is interaction.

2. Complete equipment

The most important thing for a novice anchor is to have a computer and live broadcast equipment, including a camera, sound card, microphone, headphones, etc.

Equipment can affect the audience's viewing experience, especially the screen recording live broadcast type, which is very demanding on the live broadcast equipment. If the network speed is not fast enough, resulting in frame drops, delays or continuous caching, it will be unbearable for the audience. There is no return without effort, so it is very necessary to invest some funds in the early stage to purchase a set of equipment that can at least support the normal operation of the live broadcast.

3. Background layout

What should we do when the environment is limited and only part of the image can be displayed? In fact, it is very simple. It can be done with a background curtain and twinkling LED star lights. It can enrich the background content and serve as a supplementary light source, killing two birds with one stone. It also gives people a clean and refreshing feeling and focuses only on the anchor.

Plush dolls, green plants, and special ornaments will add vitality to the room. They will also allow the audience to know more about you and find more topics to talk about, but be careful not to put too many of them to make them dazzling.

Live streaming is a performance show, so of course we have to pay attention to details everywhere. Not only should we pay attention to the words we say during the live streaming, but also every corner revealed in the live streaming room.

Details can often reflect a person's state and respect for others. Some sloppy scenes will directly affect the viewing effect of the live broadcast. Lighting is definitely the most important step in the layout of a live broadcast room. Therefore, reasonable lighting is the first beauty of the anchors. The angle of the light will determine the outline of the anchor's facial features in front of the camera, and the color temperature of the light will affect the first impression the anchor brings to tourists.

When the anchor has adjusted the lighting arrangement, he must remember to control the color temperature. It is still better to use warm light as the main color to show a gentle and sweet image.

4. Build your personal image

The image mentioned here means to determine what kind of anchor you are suitable to be based on your personality and appearance. If you think you look good, then dress up well; if you can sing well, then sing; if you can dance well, then dance; if you can chat, then chat. In short, decide based on your own strengths. This way, you will have no pressure when live streaming and will be able to perform better.

5. Find topics for live broadcast.

There should be enough topics every day. Or talk about something interesting, popular, or some jokes to make it less boring for the audience.

When viewers come to your live broadcast room and see the atmosphere and the host’s humorous interaction, they will naturally want to follow you and be willing to chat with you and watch your live broadcast.

The most important thing in the minds of viewers watching live broadcasts is a sense of existence. If they have a sense of existence, they will naturally stay here and cannot be driven away.

6. Fans maintenance

No relationship can withstand the ravages of time. If friends don't keep in touch often, the relationship will often fade, let alone the relationship between the anchor and his fans.

So after attracting a group of fans through high-quality video content and good interaction, what you need to do is to build channels for interaction between you and your fans outside of live broadcasts, including establishing a fan group, opening a personal Weibo account, etc.

Always care about your fans and make them feel that you care about them. This will not only enhance the sense of attachment of existing fans, but also help you establish a good reputation in the industry.

If customers are "God" in the service industry, then fans are the "God" of the anchors in the live streaming industry. If you do a good job of maintaining your fans, your popularity will naturally increase.

VII. Activities

Organize some interactive activities from time to time, such as singing with fans in the live broadcast room, playing games with fans or doing some lucky draws. This is a small return for the fans' support, but it also attracted more attention from passers-by.

Don't be embarrassed when you're on the air. The more shy you are, the less popular you'll be. You have to be brave enough to show yourself in front of the camera and get into your own groove.

This feeling will make the audience feel vivid and make them want to continue watching. With more fans, they will have more confidence, and thus they will perform at their best and their popularity will not be bad.

If you want to operate a Douyin account for a long time, you need to pay attention to many small details. I have been operating Douyin for one year and have some experience in this industry. I hope to make more like-minded partners, go further and further on the road of Douyin operation, and help more and more partners.

Well, that’s all for this sharing. The Douyin industry is now in a stage of vigorous development. Many people want to join this industry, but their development is limited if they rely on one person alone. If you want to learn how to operate it specifically, you can join GongzhonghaoDY Startup to receive a gift package worth one thousand yuan. I believe that we will get twice the result with half the effort by communicating and learning together. If you like my article, please move your little finger to like and forward it for me! !