360 advertising promotion costs, billing methods, and click prices!

What is the billing method for 360 search promotion?

Currently, 360 Search Promotion adopts CPC billing model, and the price of each click will not exceed the bid you set for the group or keyword. When you run a search promotion, the click price will be affected by your next customer and your own quality score. Under the same conditions, the higher the quality score, the lower the click price.

The difference between click price and bid

“The average click price is the promotion fee you pay for each click visit by netizens within a certain period of time and within a certain range. The calculation formula is: Average click price = total consumption / number of clicks. The bid is the highest fee you are willing to pay for one click, including the promotion group bid and keyword bid. The bid and keyword quality together affect your keyword ranking. Under the same quality conditions, the higher the bid, the higher the ranking. It is recommended that you set the bid according to the commercial value of the keyword, and set a better bid within an affordable range to ensure the ranking, so as to obtain better promotion results.”

How is the price per click calculated?

The price of a click depends on your and other customers' ranking, bids, and quality:

1. The price per click will not exceed the bid you set for the keyword.

2. Click price will be affected by quality. Under the same circumstances, the higher the quality, the lower the click price you need to pay.

3. Since the competitive environment may change at any time, the click price of the same keyword may be different at different times even if your bid remains unchanged.

My website is not accessible. Will I still be charged for clicks generated during this period?

Maybe. The system will judge each click based on dozens of technical parameters. If the system determines that the click is valid, fees will be incurred.

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