Douyin dou+ advertising strategy!

Recently a friend told me that it is not easy to do business on Douyin . There is no traffic after posting videos. Previously, the account selling bird's nest on Douyin had 10,000 fans and added 600 people to WeChat. There were about 200 first-time and repeat purchases. Now it doesn't work anymore!

It’s actually very easy to understand. When we first started making Tik Tok, our videos were a little better than others, so we had views and fans. The videos posted now are of much higher quality than before, but the effect is not obvious. Where did the traffic go? It turns into money, which is what we commonly call advertising fees. Tik Tok is accelerating the commercialization of its platform. What we need to do is to follow its pace and keep our small bodies from being easily blown over by the wind.

It’s not that TikTok is difficult to make, it’s that free traffic is difficult to make.

In this article, I will talk about the experience I gained from investing 30,000 yuan in dou+, and give you some inspiration and suggestions if you are hesitant about whether to invest in dou+ or how to invest.

1. What is the use of dou+?

1. Become popular (increase exposure):

I have seen too many cases where popular videos did not gain followers and did not make a penny. There are many factors that affect popularity. If the video is not of good quality, it will not go far. If it is to increase exposure, it is still worth considering. At least our video data will be more beautiful. Entrepreneurs can increase the trust endorsement of their own brands. When the official account has only a few dozen readers, of course they should promote the company’s Douyin to customers!

2. E-commerce conversion

Through dou+ delivery, the shopping cart in the video can be pushed to more potential customers, the display effect of the video can be enhanced, and the guidance in the comment area can be completed to complete the e-commerce conversion. Treating it as Taobao’s through train is also the purpose of my practice this time.

2. How should old Douyin accounts deploy dou+?

Preparation

1. Preparation:

First prepare a few old accounts for testing and comparison. Here, fans and playback volume are not important. If you have a certain number of fans, it is best to have more female fans.

2. Grass-growing tags:

It is best for the account to be defined as a grass-growing account, that is, there should be frequent grass-growing videos in the recommended videos. If not, then you should nurture it for a while, watch some grass-growing videos every day like a normal user, and increase the activity of the account that has not been used for a long time.

How can I see if my account has been tagged?

Use another mobile phone to open the Douyin homepage of your account, click the small triangle symbol in the upper right corner, and check whether there are "people who may be interested" and "whether there are accounts of the same type as yours" among the related accounts recommended by the system. This also applies to new Tik Tok accounts, and I will not elaborate on this later when discussing the preparations for new accounts.

3. Account packaging:

Starting from the nickname, avatar, homepage background, and personal signature, what we do is to bring products and we are a grass-planting account. If you don’t know how to package it, it’s also simple. Douyin has no shortage of peers, you can refer to them, for example, XX good product, XX is preferred. The avatar and background must be good-looking, and it is best to consider it from a female perspective.

Because most of the people who watch these videos and buy them are women, and women's purchasing power is generally stronger than men. At the same time, before packaging the account, you must hide the previously published works.

Launch phase:

1. First take out a product for testing, shoot a few high-quality videos and post them on Douyin. Don’t do any packaging first, just directly promote the 100-yuan Douyin + customization to see how much value it can bring. Age, region and interests can be selected according to needs.

2. Select videos with potential (any video that can make a profit is considered to have potential) and package them. The packaging is also simple, which is to add comments and likes. Although it is simple, this step is essential. This is the psychological effect of everyone. The ratio of likes and comments should be controlled well. It is impossible to say that there will be 100 comments for every 100 likes. This is obviously not in line with reality. Generally speaking, the number of comments divided by the number of likes is between 2% and 3%. At the same time, the account that posts comments should preferably be a female user.

3. After packaging, go and invest in Dou+, and this time the starting amount is 500, and at the same time maintain the comments and likes.

3. How should new Douyin accounts deploy dou+?

Preparation

New accounts on almost all platforms need to be nurtured first, and Douyin is no exception.

1. Package the account just like the old account.

2. First post 10 scenery videos (taken outside the window or on the road), quickly open the window display function, and then hide these videos.

3. Watch videos that promote content, so that your account will be labeled as promoting content.

Launch phase:

1. Each account should prepare about 10 high-quality videos and post them over several days, about two a day is enough.

2. After posting, go to Dou+, choose to increase followers, and choose to be similar to the influencer, and find about 20 similar accounts to promote the content.

3. When each video costs about 30 or 40 yuan, hide the video and then make it public to save costs.

4. Compare the output value, select videos with potential, and then package and re-release them in the same way as the old accounts.

4. Which videos cannot be put on dou+?

5. How to shoot videos suitable for dou+?

1. If you want to save costs, you can use the method of remixing videos.

2. Go to Feigua Data to find your peers. It is best to find the most recently released and most liked videos of your peers, so that you can conduct better analysis.

3. Lens. This is very important. Take a small notebook and write it down. First of all, we need to understand the logic of our video shooting, which can be summarized into four principles:

First, we need to capture users. There is a golden 3-second rule on Douyin, which means that users must be attracted within the first 3 seconds. This can be achieved by using beautiful women or product effects.

Second, to show the product, the shot of this part is usually close-up and the lens effect is fixed;

Third, to show the use, the shot of this part should be sped up, don't waste time, and don't need close-ups, etc.;

Fourth, the effect must be demonstrated. This shot is very important and requires sufficient close-ups and time. It cannot be accelerated and must stay for at least 1-2 seconds. You can also take pictures of several parts for demonstration.

4. Background music: Use your peers or go directly to the music charts to find popular songs.

5. Subtitles: First of all, remember that the subtitles cannot violate the rules. Words that cannot be used must be replaced with homophones. Violators will not be allowed on Douyin. Don’t use fancy fonts. What we want is for others to understand and feel comfortable reading. Our selling points must also be shown in the subtitles, and the pictures and texts must match.

6. There should not be obvious effect contrast in the video, otherwise it will not be allowed to pass Dou+. However, if there is no obvious contrast, the video effect will be slightly worse. At this time, we can look for some good-looking effect pictures.

7. For shooting and post-production, you can also use a mobile phone to shoot, but it must be clear. Color adjustment, sharpening and other processing may be required in post-production. This is a matter of detail and technology. If you don’t know how, you can go to Bilibili or Douyin to watch some video shooting and processing tutorials. You don’t need to study in depth, just simple shooting and processing will be enough.

8. Video format: full screen, 16:9, custom are all acceptable. It is best to choose the most popular format recently. If it is not full screen, do not choose the background color randomly. Generally speaking, it is black and white. Of course, you can also make appropriate adjustments based on the video, product, etc.

at last:

In fact, it is very simple to do business on the Internet. You need a text platform to strengthen your copywriting skills, and you need a video platform to do a good job of shooting and scripting. When it is time to spend money, control your investment-output ratio. I named this strategy "Go with the Flow."

Author: The Road to Heaven

Source: Bu Tian Zhi Lu (ID: BTojbk)