How to advertise in Douyin?

1. Traffic dividend channels

Any place with traffic is a suitable advertising platform. This year, the place with the most traffic is probably Tik Tok. As a short video platform, Tik Tok has become popular among young people’s WeChat Moments this year. Many people have seen the growth and tone of Tik Tok, and the demand for promotion has followed. Today, when the overall traffic dividend is gradually disappearing, it is particularly important to seize the fleeting traffic dividend. Douyin is undoubtedly a good choice. Whoever is faster will have a first-mover advantage in competitiveness.

2. User attributes

Most of Douyin's users are well-educated young people under the age of 24 who live in first- and second-tier cities. The ratio of female to male users is about 6:4, which is a very healthy ratio of men to women. Many of them are music lovers, and the user groups are high-quality and accurate traffic. They not only have strong consumption concepts, but also have a strong concept of paying for knowledge, so the conversion rate of monetization in the later stage is good.

3. What products are suitable for

The sologan of Tik Tok is to record the beautiful life and to create a sense of beauty, so eating, drinking and having fun are all suitable. You can also look at the common attributes of products that are popular on Douyin (product type, user attributes, etc.). The closer the product is to the tone of Douyin, the easier it is to become popular.

4. How to play the Douyin channel

Regarding the gameplay of the Douyin channel, there are currently three ways to promote Douyin:

1. News feed ads are charged by CPM. If the video quality is good, the promotion cost is acceptable. The characteristic of news feed channels is that the effect is relatively stable.

2. Cooperate with Douyin and launch official challenges. This method is more of a brand promotion method.

3. Find a big Douyin account to do soft advertising. Through creative videos, you can get official recommendations or trigger user imitation. This is a way to gain big returns with a small investment. The promoter submits the requirements to the big account, which is responsible for shooting, producing and publishing the video. Fans can see it in their follow-up list and work list. If the content is good, it may be recommended by the official. To summarize, the essence of the Tik Tok channel is to enhance product promotion through the spread of videos, which is a form of creative communication.

The first two types are mainly official advertisements, and the last one is to directly cooperate with KOLs. The advantage of directly cooperating with KOLs is that everything is under your control. It is very flexible and you can find big accounts that match your user attributes. You can freely express the product selling points in a creative way and achieve good dissemination.

How to advertise on Douyin? Find out with Mingzhiyun editor now. How to find Douyin KOL? We recommend you to use the Mingzhiyun Douyin promotion platform. Mingzhiyun's agency operation platform has the ability to quickly produce high-quality content. It owns many Douyin accounts with millions of followers and is constantly incubating new accounts. In a short period of time, you can obtain Douyin's natural traffic through content and incubate a Douyin account with more than 100,000 followers. It only takes one month to build a mature Douyin account. The exposure rate of a single Douyin content ranges from hundreds of thousands to tens of millions, which is very suitable for individuals, products and companies that need exposure.

Tik Tok Matrix Account

Having your own Douyin matrix can ensure that the content will be liked within a short period of time after being published and enter the Douyin traffic pool.

High exposure content producer

We have many high-quality Tik Tok content producers, including many content producers and teams with millions of followers, thus ensuring that the output content has the highest probability of exposure.