How does the League of Legends mobile game use hot spots to boost traffic?

Today, I would like to take advantage of a hot event to discuss with you how to use hot topics to trigger traffic and gain profits.

League of Legends , an IP that has been popular for 10 years, has become the belief of a generation of young people since its release in China in 2011.

Since S1, LOL has become the most popular PC game, with the number of online players reaching 1 million worldwide, almost 8 times that of "Dota 2".

Over the past 10 years, League of Legends has grown from a game into a well-organized e-sports industry chain, from e-sports players, Internet cafes, theme parties, e-sports hotels, commentators, anchors, and peripheral products...

In this world of fame and fortune, everyone in the game has already harvested the traffic, reputation, and wealth they want from the game...

LOL's ability to attract money is also extremely terrifying. The operation of the game has created tens of billions of dollars in revenue for the platform.

The group of professional players at the top of the League of Legends pyramid have also achieved "financial freedom by playing games," as countless people dreamed of when they were young.

Of course, the profit of the game company has little to do with most people. The above words are just to show everyone a fact: "League of Legends is very popular, this IP is very valuable, has strong monetization capabilities, and supports many people."

People who work in the Internet industry must be good at capturing hot spots, especially individual entrepreneurs. If they can really extract an unpopular monetization model from a hot spot, their income can skyrocket several times in an instant.

This is how many Internet experts made their first pot of gold, by achieving unexpected results in fields that others might think were insignificant.

A few days ago, I met an old man from Huizhou. I had a meal with a group of friends. After eating and drinking, everyone started talking about the topic of the first pot of gold.

My brother made his first pot of gold from games. He used to work in operations at an e-commerce company. Later, he came into contact with some unconventional ways of playing on the Internet, so he resigned and started working on his own projects. The product he makes is CDK of Honor of Kings, and he operates a Taobao C store with a monthly net profit of 50,000 yuan.

This is a good blue ocean example, a pure information asymmetry dimensionality reduction attack.

Is there anyone willing to share this kind of thing? No. Why would he tell us? Because that field has become a red ocean, the profits are not high now.

Some ways of making money are destined not to be circulated and can only be discovered by yourself. Because the plate is small, once it is shared with a second person, the path can be easily studied and disassembled by others. Those who operate better than you and have more funds than you will be insignificant in front of a systematic team.

This kind of project is only a short-term project. There will always be someone who will figure out the secret of profit and become your competitor.

Back to the topic, League of Legends has a mobile game, yes, this is a big deal.

At least for heavy League players, they have been looking forward to it for a long time, ever since the release of Honor of Kings.

Now, this expectation has become a reality.

The League of Legends mobile game began its public beta overseas on the 27th.

The mobile version of League of Legends caused an immediate sensation once it was launched. 80% of the players on the Japanese server were from China, and the servers were immediately full.

There is no doubt that this is an extremely hot event and also a profitable event.

What is the inevitable connection between hot events and profitability?

Simply put, hot events can be divided into strong demand information and weak demand information according to information attributes.

What is weak demand? Celebrity divorces, mistresses taking over, top scorers in the college entrance exams, and some social news hotspots, etc.

This kind of hot event has popularity and traffic, but it is not valuable information, at least not information with commercial value. Its only value is to provide people with after-dinner talk. To put it bluntly, these things have little to do with the users themselves.

What is strong demand? The movie that went viral on WeChat Moments, the mask incident a few months ago, the helmet incident, the Chinese Valentine's Day frog, etc.

Strong demand information contains points of interest to users. It contains things that users want to know and obtain. This is demand. Demand can generate revenue and business transactions.

At this time, movie resources can become a good hook to use movie resources to attract traffic, or to launch peripheral products with the help of hot information. Many movie sites promote the latest movies in the early stages of operation. (This is just a case analysis. Movie sites are now easily sent lawyers’ letters).

Hot events are most likely to create hit products. Especially in the field of e-commerce operations, the chances of success in following hot spots and creating hit products are very high. For example, XXX same T-shirt, XXX same gift, XXX figure, etc.

What I remember most vividly is last year's Spring Festival Gala, which I watched with my family.

Liu Qian returned to the stage of the Spring Festival Gala for a rare occasion and performed a magic trick with a magic pot. At that time, I was thinking to myself that someone would definitely sell this thing in the future. I was bored while staying up all night on New Year's Eve and browsed Taobao. Sure enough, the process was fast enough. In just 2 hours, the product had been packaged and put on the shelves, and the price was not expensive, only 3,000 yuan.

This is the value empowerment that hot information brings to products. Starbucks has had such a marketing case before, and almost sold out all the cat claw cup inventory.

The alliance mobile game that I will talk to you about today will surely occupy a place in the mobile game market as long as there are no strategic mistakes in its operation.

It's nothing, it's a symbol of youth for many people. Look at "Legend", it successfully extended life for many years relying on nostalgic feelings.

What can we do knowing this information?

The first thing I need to tell you is that this is time-sensitive information. Time-sensitive information plays on information gap and price gap. If you are a little bit faster than others, one step faster will lead to faster steps all the way.

What are the needs of these players?

Japanese service apk download address and account registration method.

Yes, it is such a simple thing, but many people simply cannot find it.

And I'm sure at least 90% of people don't understand this.

Because the League of Legends mobile game was launched on the Japanese server, there is no place to download it in the domestic app market.

It has to be said that many people's ability to collect information is really pitifully weak.

If you don’t understand something, ask Baidu. What if Baidu can’t answer the question? Be a beggar and find someone to pay.

So I said this information is very valuable, to what extent?

You can make a simple estimate of the sales of each store, and the League of Legends mobile game has only been online for three days.

I think this is the most vivid example of information asymmetry.

Of course, I am not saying that you must operate this thing. What I want to share with you is a way of thinking about utilizing information asymmetry.

League of Legends mobile game is a hot topic, but it is also a project.

How many small studios are supported by the King of Glory?

How many up-loaders have been cultivated by the materials of Honor of Kings?

How many fans have been created for the Matrix public account of the game guide of Honor of Kings?

This is a brand new field. Before anyone reacted to it, it was a blank blue ocean.

Let’s talk about monetization first. Everyone understands the short-term monetization methods. There is a picture above. If you don’t understand, you can look at the picture and read a few more articles.

Don’t look down on projects with low customer orders. As long as the traffic is high, these projects can make you work as a customer service representative and make a lot of money.

1. Lazy people's income strategy:

Use e-commerce platforms to conduct transactions. Now you can take out a piece of paper and collect all the e-commerce trading platforms on the Internet, whether they are first-hand or second-hand (especially don’t miss some game trading platforms).

Cross out all platforms with extremely high barriers to entry. (Requires high deposit and complicated settlement)

Enter keywords one by one in the search boxes of the remaining platforms to search. （Keywords related to the League of Legends mobile game）

If not, search for related similar game products. If you can find them, it proves that at least the game category can survive on this platform, and this is a blue ocean platform.

Continue crossing out any platforms that are not viable.

Collect materials and titles of similar products and put them on the shelves like crazy.

Keep putting products on the shelves every day and wait for orders.

There are far more e-commerce platforms than the mainstream ones, so don’t just keep staring at Taobao and Mao every day.

Each platform has its own user base, and products listed on mainstream platforms may not necessarily sell better than those on niche platforms.

2. Advanced version execution operation:

First, find all the keywords related to League of Legends mobile game.

Search for information on the Internet based on keywords.

Collect all the platforms where they publish information.

Remove the websites with lower rankings.

Start integrating information, making articles pseudo-original, and converting article information into videos for distribution across the entire network.

Keep integrating and publishing articles every day, leave bait and contact information in all articles, and wait for the fish to take the bait.

Not only Baidu's search engine, this information is also particularly suitable for posting on niche apps.

You can open all the UGG (user-generated content) communities on your phone and search for specific keywords.

It is especially suitable for communities where young people gather. You can directly move and upload popular posts from forums and relevant articles from public accounts.

3. Upgraded version of traffic grabbing operation:

First open all the self-media platforms and register all core keywords such as LOL mobile game and League of Legends mobile game as user names.

Of course, some platforms will encounter official accounts, so you can extend the keywords, such as lol mobile game guide, etc.

Especially for public accounts, everyone must register, as this is almost a passive way to increase followers.

After registering the official account, copy some content from other platforms to retain fans.

This public account is valuable to keep in hand. A public account that passively increases followers will bring very substantial income to advertisers or other monetization in the future.

4. Small degree of advanced gameplay:

You can take advantage of the popularity to make a small strategy program. In the early stage, you can use account registration methods and installation packages to attract traffic and promote it . In the later stage, you can focus on taking advertisements and monetizing peripheral products. Of course, you can also provide play companionship services.

Making a small program is not as difficult as everyone thinks. There is a one-stop service on Taobao, and you can get the whole thing done without spending much money.

If you put more thought into it, maybe you will succeed. For anything, if you don't do it, it will definitely fail. If you do it, maybe you will succeed.

The most valuable aspect of this hot spot is not only the short-term benefits, but also the violent fan attraction.

During the Chinese Valentine's Day frog event some time ago, someone attracted 3,000 fans to his personal account in one day, and diverted tens of thousands of fans to the public account.

This type of hot spot is hard to come by, but once it appears, someone will definitely seize the opportunity. As long as a traffic channel is opened up, it will be a big profit.

I have done this kind of thing before. When Neihan Duanzi ceased operations, I manually posted thousands of words on Tieba every day. These posts helped me add more than 3,000 people as WeChat friends.

When the opportunity comes, those who are blown away are often not the people with the most ideas, but the people with the strongest execution ability.

It is indeed those stupid kids who were hit by the apples that God favors, and the names of the bystanders will never appear on the scoreboard of the game.

Some pictures are from the Internet, please delete if there is any infringement.