New Weibo traffic generation methods and practices!

I have always believed that when it comes to traffic generation, the substance remains the same, only the carrier changes, while the logic remains the same. In the Internet circle, what everyone cares about is traffic. Currently, traffic costs are increasing, which directly leads to an increase in traffic platforms. Everyone is trying to find ways to gain traffic, and many people ignore some platforms that we could have used, such as Weibo.

1. Briefly describe the traffic diversion on Weibo platform

Weibo is a major social platform owned by Sina. It currently has a fan base of over 220 million and its traffic can be said to be very large.

There are several types of bloggers on Weibo:

Celebrity bloggers, government bloggers, social organization bloggers, grassroots entrepreneurs’ blogs, and internet celebrities’ blogs.

It can be said that there are all kinds of fan groups on Weibo, and Weibo is now gradually developing like Baidu. Whatever people search for on Baidu, they will also search for on Weibo. Therefore, Weibo is a platform worthy of our in-depth study. Today, Uncle Wolf will talk to you about how to attract traffic on Weibo .

The Weibo traffic-attracting method that Uncle Wolf talked about is mainly through red envelopes. Let me explain. This red envelope method is mainly to guide people who have nothing to do or are doing some relaxing things, attracting them to receive red envelopes, and by receiving red envelopes, they can create some characters and help us attract a group of people.

This method is a very quick way to increase the number of fans.

2. Preparation for Weibo Traffic Generation

Step 1: Purchase an old Weibo account

Uncle Wolf would like to remind everyone that the account used to post on Weibo cannot be a new account. Weibo posts sent from a new account will not have any effect. You need an old account that is more than 1 year old or a V-certified account to post on Weibo. If you don’t have such an account, you can ask your friends around you if they have one.

If you don't have one, go buy one. It is no longer available for sale on Taobao, so you can check on Xianyu or in QQ groups, search in QQ groups, and ask in these groups if there are any, and then ask the price. The price of this type of account is generally between 100-160 yuan/account.

I have to emphasize again that the exposure of Weibo posts from a new account is very low, the number of views is also very small, and the account will likely become abnormal after posting just a few posts, so you must use an old account to operate.

Second copy to be published

To achieve a traffic-generating effect, you first need to attract this group of people to add you on WeChat, and advertising copy is paramount. First of all, the copywriting cannot be the kind of hard advertising. The most straightforward advertising is now a form that many people dislike, and what everyone is pursuing now is soft advertising.

With this in mind, we should think from the user's perspective and think about what kind of copy can attract others to add us on WeChat.

Uncle Wolf summarized the core points of the copy:

The main way to attract fans is to offer free red envelopes, and clearly state how big the red envelopes can be. We can write a red envelope range of 5-100 yuan, which can attract a group of friends who want to do part-time jobs.

Dig deep into fans’ needs through copywriting:

For this group of people who want to receive red envelopes, they all want to do projects that can make money without any investment or effort, and they can earn income. Giving free red envelopes hits the spot for them. As long as we can get others to add us on WeChat and give them red envelopes, we can stimulate their fighting spirit.

Moreover, the people they recommend are generally similar to them. This is equivalent to using one group to quickly split into multiple groups, and these groups are relatively accurate groups. This is also a strategy for social marketing.

3. Specific Practice of Weibo Traffic Generation

Open Weibo and find the topics there. Because the Weibo post needs to have exposure, we should post some popular topics so that more people will pay attention to it. Only then will more people see our Weibo posts and add us on WeChat.

Click on one of the topics to enter the topic and find the discussion.

After clicking, you can post a message about receiving a red envelope.

Just improve the copy, and at the same time, pay attention to the fact that positioning is a must, and positioning can also increase your exposure.

When writing advertising copy, please pay attention to sensitive words such as red envelopes and WeChat. Try to replace them with homophonic words, or you can replace them with some representative emoticons.

Because we provide online courses, our user base is mostly male. Our requirement for people who add me is to recommend 10 friends to add me, and they must be male fans. Small accounts are not counted. Ask your friends to add me and note your name, and I will count the number of people for you.

Some people may ask Uncle Wolf, do we really charge a minimum price of 5 yuan for each person we send to the other party? Of course not. If so, wouldn’t we lose a lot?

We can create a group, and after they recommend 10 friends to us, we will add them to the group, and then send red envelopes in the group and let them grab them themselves. They will not say that there is any scam here.

Another way to send red envelopes is to find some red envelope apps and recommend them to receive the red envelopes in the apps. As for how to receive them, just follow the task requirements of the APP platform.

Search on your mobile phone: receive red envelopes, and you will see a lot of software. You can also go to some forums or groups to check it out. There are many forums and groups that will promote this kind of APP. Using this method, fans will not feel that they are being deceived or anything. At most, they will feel that they are being tricked, and the harm to fans will be relatively small.

This drainage method can be used for a long time and can be operated in batches. It depends on your own operational ability. Not everyone can adapt to batch operations.

Author: Webmaster's Home

Source: Webmaster Home

Related reading:

Analysis of the fission gameplay of Weibo traffic diversion!

How to attract traffic on Weibo, 5 tips on how to attract traffic (effective)