Creative inventory of 7 major mainstream industries, all cases of information flow CTR8% are here!

I guess many optimizers have suffered from creative torture.

How to write? How to write?

I have read a lot of similar articles, but what should I do if I still can’t write excellent creative ideas?

Today, Tuzi has compiled the creative ideas with higher click rates in various industries for your reference.

1. Franchise Recruitment

Use the region as coordinates to highlight product features and accurately screen the target audience.

The story is creative and the protagonist is labeled "Kaifeng, beautiful hot mom, divorced" to increase the credibility of the story.

This idea is mainly aimed at the intended group of people. Highlight labels (region + identity) in the creative to make the group of people who click on the creative more accurate. And create a money-making scenario for users to attract clicks.

The overall creativity highlights one feature: "low investment, high return", which means that it is using human nature to get something for nothing to attract clicks. (PS: I think it attracts more men)

Use writing techniques that document benefits. Use benefits to attract clicks, such as 0 yuan support, a 20% reduction in franchise fees, etc. Directly tell users what I have and what they can get, so as to attract potential users to click.

2. Healthcare

Hit the pain points and attract with benefits. Being fat is something that many people hate, but have you ever heard of a 198 yuan weight loss program?

This type of creativity targets "potential groups", that is, people who want to get straight teeth, and then uses benefits to lure them to click.

Leverage human curiosity to attract clicks.

Take advantage of information asymmetry to attract users. Indirectly, it's also out of curiosity.

Use common scenarios of people with lumbar disc herniation to hit their pain points and attract clicks.

3. Home decoration

First, highlight the region, and secondly, highlight the product advantages of "exquisite and cost-saving", that is, put the benefits into writing and tell users what they can get.

Use question sentences to identify user pain points and then provide solutions.

Take advantage of the issues that social users are most concerned about to arouse users' curiosity and attract clicks.

The overall theme is price, taking advantage of people’s preference for cheap things, contrasting the whole house with 10,000 yuan to attract clicks.

Written benefits. Whole house customization only costs 14,800, would you like to come? There are only 99 sets available, so hurry up and click if you like it!

IV. Education and Training

Use brand endorsement to gain trust; use the contrast between 20 and 6 to highlight the ultra-low price and attract clicks.

Use the contrast between 10,000 and 33 to attract clicks from price-sensitive users.

The temptation of money. All you need is one certificate and I’ll give you 150,000 yuan a year, do you want it?

Use benefits to attract clicks. The benefit here is that you can check the application conditions, and of course you can also exchange them for test materials, question type predictions, etc.

Brand endorsement + product features. Want to go to a 211 university? Or the kind that graduates quickly? If you want it, order it quickly!

5. Finance

Hit the pain points and provide solutions.

First, highlight the user's pain points, and then use the contrast between 100,000 and 300 to attract clicks.

Written benefits. Tell users intuitively what you can get (credit card machine),

Targeted population. "Necessary" will give people a sense of necessity, while "I lose if I uninstall" will arouse users' curiosity.

Using 500 yuan as an enticement point arouses users’ curiosity and attracts clicks.

6. Comprehensive e-commerce

Compare the market price with the purchase price to attract clicks.

Taking advantage of human nature of "being greedy for bargains", the numbers 199 and 188 form a sharp contrast to attract clicks.

Raise questions, offer solutions, leverage scarcity and price, and attract clicks. The emphasis is on scarcity and price.

Use the time "five years" to visualize product quality.

If you want to sell rice, first induce hunger! Identify the user's pain points, then provide solutions to attract clicks.

7. Catering and Food

The copy is not important, look at the pictures, look at the pictures!

First create the scene, then use 2 and 99 to form a contrast, turn the scene into a result, and give users a commitment.

For information flow users, they may sometimes not be aware of their needs. Therefore, the copywriter uses words such as "it was worth the wait, my family also loves it" to stimulate demand.

Use pictures to arouse users' desires, use the contrast between today and tomorrow, and attract clicks.

Use the most popular topics at the moment to attract clicks.

The above is an inventory of high-click creative ideas in some industries.

After reading this, do you think they are all similar?

In fact, creativity is not difficult. All the ideas on the market can basically be classified into the following points:

1. Price creativity

If the price is attractive enough, highlight it directly, or use comparison to indirectly highlight the low price!

2. Humanity-related creativity

Curiosity, use users' desire to explore the unknown to attract clicks. Generally, creative words are mainly question words.

Follow the crowd and use the influence and pressure of the group on users to attract clicks. The general creative ideas are mainly: manufacturers, institutions, numbers

Greedy, taking advantage of users' desire to get a bargain to attract clicks. Generally, creativity is mainly about price

Fear, taking advantage of human fear of something to attract clicks. Generally, creativity is mainly for pain points

Vanity, using the human desire for self-expression to attract clicks

3. Value-based creativity

Cater to the needs of netizens by providing solutions, or directly tell users: what you can get by clicking on this ad!

4. Design creativity

It’s mainly about innovation in materials. Through methods such as picture cutting, the product can be made more design-oriented.

Source: Houchang College