How to create and attract traffic for “TikTok Startup Account” short videos?

This issue shares an article about how to attract traffic to Douyin. Let’s see how to use the Zishuo APP software to create a Douyin entrepreneurial account to attract fans, and then make money through social e-commerce.

It is now very easy to attract traffic and increase fans on Douyin. Douyin now has a user base of 800 million and 240 million active users per day. With such a large traffic pool, many people are trying to attract fans, but not many can monetize them! Currently, what we operate on Douyin are Douyin entrepreneurial fans and WZ fans, and the market price is 30 to 40 yuan per fan. The price of precise traffic is even higher, so we only do precise traffic and cut off all general traffic.

There are currently two relatively simple ways to attract traffic to Douyin:

1. Video traffic diversion; 2. Private message traffic diversion. I operate video fans, video fans are easier to find accurate fans, let me first share how to attract traffic on Douyin, social e-commerce will be discussed below!

1. Tik Tok traffic diversion

1. Tik Tok registration

You must use a mobile phone to play Tik Tok, one phone, one SIM card and one number. It is best to use 4G. Please note that the avatar cannot have commercial intentions, the nickname cannot have commercial words, and the personal signature cannot leave a V. It is best to write about the value or role you can bring. The cover background is equivalent to an advertising space, allowing fans to quickly understand what you can bring to them.

2. Maintaining your account

Don’t post videos right away after registering a Douyin account, otherwise it will be easily judged as a marketing account! After being rated, there will be no recommendations, so you must maintain the account first. Maintaining an account also requires skills. Take my entrepreneurial account as an example. Enter "entrepreneurship", "self-media", "short video" in the Douyin search box, click on the keywords with the most views, and you will see a lot of videos. We click on the first one and then watch them one by one! Pay attention to details while watching. When the video is finished, double-click to like, then comment and share the video. Remember to operate after the video is played!

You don’t need to comment and share every video. The ratio of likes, comments and shares should be 10:4:1. It is best to like about 50 times a day. Try to control the time and don’t watch it too much. After finishing, open the live broadcast and watch it for more than half an hour to simulate the operations of normal users. Why do this? Because at the beginning your Douyin account is a blank sheet of paper, and Douyin will label you based on your hobbies. For example, if you like to watch videos about entrepreneurship, you will be labeled as an entrepreneur. In the future, most of the recommended videos you see will be about entrepreneurship, which is the same as the meaning of "a thousand faces for a thousand people".

3. Publish your video

Generally, it only takes us about 3 days to maintain an account. As long as most of the recommended videos on the homepage are entrepreneurial videos you have watched before, we can upload your avatar, change your name, and modify your signature! The name, avatar, and signature must be consistent with the type of entrepreneurship. To publish videos, I use the app "ZiShuo", but you can also use other video production software.

The software Zishuo comes with background and subtitles, so you only need to find good content. It is best to use your own voice if possible. If you don’t know what to say, you can watch other people’s, but you have to change the voice.

When posting a video, how should I write the title?
The title should be consistent with the content and include the topic #创业#, because Douyin will make recommendations based on the content and topic of your video. When your topic is entrepreneurship, your video will be shown to the entrepreneurial crowd.

4. Tik Tok Rules

After publishing your video, just wait for it to be recommended. The first video will give you 300 traffic to test users’ liking for the video. Behaviors that increase video weight are: completion rate > sharing > comment > like > follow. The platform will use these five dimensions to detect whether the video will enter the next traffic pool, so when we share the video, we should guide them to comment and like the content.

5. Douyin Summary

For example, when I work on the precise traffic of Tik Tok, I can accurately know how much money they are willing to pay, and I can know those who want to start a business from the entrepreneurial content. But do you know people who want to start a business, how much they are willing to pay? For example, in the video below, I directly screened out people who are willing to pay 400 yuan to do the project. Therefore, the video content I create can be used to attract fans vertically and accurately! Why guide them to comment? Because after they comment, we can reply to them one-on-one through private messages. In this way, there are no restrictions. Remember to leave your WeChat ID and use homophonic information.

2. Social e-commerce

Social e-commerce is a hot project in 2018, and some people have already made millions of dollars a month. Although the model of social e-commerce was not recognized by many people at the beginning, many new things will be questioned and hated when they appear. We cannot treat it in an extreme way. Moreover, large companies engaged in social e-commerce are now in preparation, such as Xiaomi and Midea Electric Appliances, so this project can still be done.

I am doing Douyin + social e-commerce. First, I use Douyin to attract fans to WeChat, and then let customer service and users chat one-on-one. The chat is just to increase users' favorability towards us. There is no need to mention anything like joining a member group. The method of conversion is still on the circle of friends.

Because the users who are attracted are all accurate fans, these fans just want to start a business and make money, so the copywriting in the circle of friends can post some pain points of social e-commerce compared with WeChat business: WeChat business needs to purchase and stock goods, sell goods by themselves, do customer service, and do after-sales by themselves, while social e-commerce only needs to share, and XX yuan can be the agent of all products, without having to ship and do after-sales by themselves. This will deepen users' understanding of social e-commerce and their ideas of wanting to operate.

At the same time, you should also share some profitable cases of social e-commerce in your circle of friends to make them believe that this project can really make money, and they will naturally contact you to do social e-commerce.

Users who want to engage in social e-commerce need to pay to join the membership group. After becoming a member, I will teach them how to use Douyin to attract traffic and engage in social e-commerce, so in the end, whether they are selling goods or recruiting members, I will make a profit. If you don’t want to do social e-commerce, then you should learn Douyin well! The core method is the same. You can maintain the Douyin account according to the type of fans you want to attract, and you can choose the final monetization method yourself.