Vomiting blood! Excellent landing page cases in various industries, conversion rates soared!

When a cool title is paired with a bad landing page, it is an optimizer’s nightmare~~

CTR keeps rising, but ROI remains unchanged or even keeps falling...

As the core of conversion, it is no exaggeration to say that “ the landing page determines your success or failure ”!

In fact, the seemingly simple process of creating a landing page with good conversion effects, from generating customer interest, to building trust, and then to filling out a form, is actually not that easy.

Here, we have collected and sorted out the landing pages with good delivery effects in the four popular industries of information flow. Let’s see how they do it?

1. Life service industry

Client name: A social platform

Promotional business: App download

Target group: ACG enthusiasts, cosplay enthusiasts

Note: You can scroll down to view the image

【Highlights Analysis】

App function display + target group pain point understanding

Header image: As the target audience is young people who are interested in cosplay, the main body of the header image is anime characters, with comic-style lines to enhance the impact. The copywriting combines the target audience’s hot words such as “dimension wall” and “language C” to attract them while summarizing/introducing the product;

Main body: The main body is to display the content of the App, grasping the characteristics of the target group who love fantasy, socializing and sharing, and use current hot words and hot topics to enhance the sense of closeness among the group, arouse interest, and then make downloads.

2. Education and training industry

Client name: A vocational training

Promotion of business: Junior management accountant

Target audience: Financial accountants

【Highlights Analysis】

Brand display: brand name + test time + form guide

Displaying the Junior Management Accountant Examination and the examination time on the first screen serves as a reminder and clear information, successfully attracting target customers; followed by a form to further encourage the audience to use demand to increase "sign up for MAT now and start a successful life"; the entire landing page is concise, highlights the key points, and has a great conversion effect.

3. Online store franchise industry

Customer name: An online store software company

Promotional business: company APP download

Target group: People who want to start an online store

【Highlights Analysis】

Product selling points + difficulties and solutions for opening a store + real reviews

The landing page is mainly divided into the following three parts:

Header image: Since the majority of the target audience are female, the header image uses a female portrait with selling points such as "Easily increase income" to meet user pain points;

Main body: The main content compares the current difficulties of opening an online store with the functions and services that Dianbaobao can improve, and provides users with a perfect solution;

Comments: Put user comments at the end of the landing page to emphasize authenticity and reliability, and also make it easier for users to feel involved.

4. Machinery Industry

Customer name: an equipment manufacturing company

Promotion business: vacuum furnace, high temperature furnace

Target group: scientific research institutes, factories and enterprises

【Highlights Analysis】

Brand display: product selling points + product introduction + form guidance

Target groups such as scientific research institutes and factory enterprises mainly focus on product highlights and services. The main information displayed in the large picture on the first screen is: What is my product? Why should I choose your product? It can directly attract target users; place a form below and provide dedicated service to guide users to leave clues and promote conversion. Then further introduce the product and selling points, and then increase the credibility through qualifications (self-testimony) and user cases (third-party testimony), so that users can trust you and leave the form again to promote conversion.

After reading these good landing page cases, have you found a problem?

We can basically summarize the necessary conditions for an excellent landing page as follows: attract users within 3 seconds; convince users from the perspective of benefits, and highlight the core selling points; and be strongly related to advertising creativity .

Whether you can make a high-conversion landing page, the routine is so simple: you can attract users with the brand and product selling points, and in order to convince customers, you can use more immersive native scenes and real experiences. At the same time, you must pay attention to the strong correlation between the advertising creativity and the landing page header image.

Information flow advertising: http://www.iqingua.com/fuwu/

Source: Information Flow Intelligence Bureau