Super Fans Pass | Is Super Fans really useful? Here are four early adopter cases, and the data speaks for itself!

1. Added advertising types, you can choose marketing goals

2. You can choose not to broadcast to your own fans to reduce the disturbance to them.

3. New user behavior targeting, including life status, users who interact with topics, users who interact with designated blog posts, and native ads

4. Added user attribute targeting, including network, login frequency and mobile phone brand. The network can choose wifi targeting

5. Added OCPM billing mode

The new feature looks great, but does it work? 4 super fan pass cases, covering e-commerce , home improvement, games and other industries, what are the results of the campaign? Let’s take a look together!

User behavior precise targeting

Delivery effect:

Customer capital cost is 20-30 yuan (half of the industry average cost)

Daily customer consultation number 100+

Analysis of super powder usage skills:

1. In combination with the characteristics of emotional consulting products, through the life status targeting of Super Fans Pass, we can target the marriage status and job-seeking status, effectively eliminate the problems of users being too young and having too low income, and reduce the waste of advertising costs.

2. The product has accumulated a large number of fans in the early stage of Weibo. In order to avoid wasting advertising costs, the "Do not advertise to my fans" function of super fans is used to reduce repeated exposure.

Ultra-precise delivery effectively controls customer consultation costs

Delivery effect:

Interaction rate: 1.5%-2%

Customer cost: 250-300 yuan

Analysis of super powder usage skills:

1. In terms of life status, select users who are preparing to buy a house, preparing to get married, married, etc., because this type of customers has the most urgent need for decoration and is most easily attracted by decoration information.

2. Use topic targeting and blog post targeting. In terms of topic targeting, by targeting multiple decoration-related topics, such as #Decoration##Home Expo# and other topics, and through topic relationships, we target users who have interacted with these topics.

In terms of blog post targeting, choose popular decoration-related Weibo with high interaction numbers, such as the Weibo in the picture below. Users who collect decoration-related suggestions have very clear intentions and needs for decoration. Targeting users who have interacted with these Weibo can effectively improve conversions .

Accurately target celebrity fans to maximize the spokesperson effect

Delivery effect:

Interaction cost: 1.5-2 yuan

Activity registration cost: 30-50 yuan

New fans: 20,000+

Analysis of super powder usage skills:

1. Through topic targeting, locate topics containing spokesperson keywords , deeply explore accurate users, and avoid repeatedly brushing the same group

2. Super Fans Pass has added new mobile phone model positioning. Taking into account the age attributes of the spokesperson’s fans, VIVO, OPPO, Xiaomi, etc. are selected in the positioning, which is in line with the attributes of the product for students, young girls and low-income groups.

3. Because this e-commerce brand focuses on its brand image, I use the advertising privacy function and choose not to display it to my fans, thus avoiding repeatedly posting the same Weibo and maintaining fan stickiness.

WIFI directional grasp of user habits

Delivery effect:

Activation cost Android: 30-40 yuan

Activation cost iOS: 35-40 yuan

(Industry average activation level: around 45 yuan)

Analysis of super powder usage skills:

1. Use mobile phone brand targeting to target popular models such as Xiaomi and OPPO, and describe the models in the copy to make users who use the models feel familiar and increase download activation.

2. The mobile game package is large, so WiFi targeting is used to ensure that users do not have to worry about traffic when downloading, and users are more likely to attempt to download.

1. Super Fans Pass ’ multi-dimensional precise targeting is better than Fans Pass and is suitable for products with high unit price. The precise dimension can effectively reduce customer consultation costs.

2. Topic targeting can effectively bring into play the characteristics of Weibo celebrity effect and fan economy , and is suitable for brand clients.

3. Not targeting your own fans can reduce disturbance to them, avoid repeated exposure, and reduce budget waste.

4. Super Fans’ advertising is private and never expires. When it is posted on Weibo, it will not be displayed on the Weibo homepage. Only targeted users can see it, which can effectively reduce the imitation of creativity and maximize the value of good creativity.

Of course, this is only part of the powerful features of Super Fan Pass. If you want to get a more comprehensive way to play Super Fan Pass, you have to experience it yourself!