How does Baidu Promotion block malicious clicks from peers?

The SEM promotion account was maliciously clicked. Is there any way to solve this problem?

The problem of promotion accounts being attacked by others is a problem that many SEM promoters often encounter during the process of account placement. In fact, Baidu has the ability to solve this problem, but why hasn't it solved it? It is a question worth asking. Due to the competition, your competitors will try to get to know you. They can directly click on your ads to get to know your approximate strength. As competitors, they know which prices are high. On the one hand, they can get to know you and make you lose some money. Since it is a malicious click, there will be behavior different from that of normal visitors. Through some performance in the background data, it can still be seen whether it is a malicious click, and if found, it should be dealt with in time.

1. The first strategy to adopt is to avoid!

The method adopted is: suspend the promotion areas where malicious clicks occur frequently, suspend the concentrated time periods where malicious clicks occur, suspend the keywords where malicious clicks are delivered, and limit the planned consumption of the malicious click keywords. This simple response method can avoid causing excessive consumption losses.

2. While avoiding, use blocking methods to shield malicious behavior.

The blocking method is usually carried out through the visitor identification code.

3. If malicious click behavior continues, you can consider stopping the delivery for a period of time.

Through keyword analysis of malicious clicks, the malicious behavior keywords are “precisely negated”

4. If there is a clear demand for traffic and you don’t want to miss the delivery period, you can consider reducing the delivery intensity appropriately

Baidu promotion

By modifying the matching method of the unit where the malicious click keyword is located, you can appropriately enlarge the matching content (don’t use it if you are not familiar with it, pay attention to observe the data and reject the words) to obtain more long-tail traffic; at the same time, reduce the bid for the malicious click precise keyword to reduce the loss.

If you are currently facing the problem of malicious clicks, you can try the above four methods to avoid them.

Finally, I would like to share that you should spend more time on account optimization. The effect of these efforts cannot be achieved by maliciously clicking on your opponents many times.