To become an evergreen on the short video platform, an account must have the ability to continuously produce popular products. Rather than racking your brains to create your own popular products, learning the shooting ideas and techniques of excellent cases is a way to grow faster.
In this issue, we will combine the [Video Search] function of the new Douyin to select recent popular videos for observation, and analyze these creative and popular works that ordinary talents can also learn from, to provide creators with sources of topic selection and inspiration. The secret to becoming a hit on TikTok ! ” alt=”Dig deep into the recent popular accounts and discover these secrets of Douyin’s popularity! ” /> ▲ New Douyin-Short Video-Video Search
01 14s Guangxi subject three silky dance, received 228.24w likes
After the Chicken Cha Cha Dance, #Guangxi Subject Three has become the new favorite of Douyin dance experts. @Yuu. received 228.24w likes for the work "I Miss Someone Really#Guangxi Subject Three#Rehabilitation Exercise" released on April 9. ▲ Xindou-Video Details Page-Trend Performance What is Guangxi Subject Three? This word is a joke made by netizens towards their friends in Guangxi. If the experience of people in Guangxi is compared to a driving test, the first subject is singing folk songs, the second subject is slurping rice noodles, and the third subject is dancing. In a wedding video of someone from Guangxi, everyone was singing and dancing, which just fits the public's impression that Guangxi people like to dance, so netizens joked: So this is Guangxi Subject Three.
At this point, Guangxi Subject Three has become an Internet meme, used to refer to the silky smooth dance combo moves, and a topic with the same name has appeared on Douyin. Under this topic, @Yuu.'s work is the most popular. The silky dance is matched with the magical BGM of "Thinking of Someone" and the action is timed to the music. It leaves a deep impression on users within 14 seconds and gradually makes them addicted. The estimated video playback volume reaches 7526.87w.
▲ Image source: Tik Tok After the work was released, it attracted 200,000 fans to the account in more than a week, accounting for 72.8% of the total fans. The effect of the hot product on increasing the traffic of ordinary accounts is significant. ▲ Xindou-Account Details Page-Data Overview At present, the total number of views of the topic #广西课三 has reached 2.52 billion times, and its similar topic #很想某個人丝滑变速舞 has also reached 1.09 billion times. Under a similar topic, @小增Dancing posted "Learn Subject 3 Well and You Will Be Single This Year", which breaks down dance moves into situational and figurative vocabulary such as cutting vegetables and touching the head to form a teaching video, which received 1.617 million likes. ▲ Image source: Tik Tok The brainwashing music and bizarre movements are the important reasons why such dance works become popular. Once the dance becomes popular, it will also trigger a large number of imitations. If the content is imitation and dance, with previous examples, the expert can make adjustments in clothing style, lighting background, number of people, etc. to bring users a different experience and also become popular.
02 3D version of Guo Guo climbing the window to do nucleic acid test, received 240.93w likes
In addition to Guangxi's subject three, the voice echoing in the minds of Douyin netizens also includes "Guo Guo" from Shandong, the work released by expert @大白小天使 on April 19th, "Guo Guo brings a ladder to ask his brother to do nucleic acid testing! Don’t you want a pot like this? ”, in just one day it received 240.93w likes, triggered 23.44w shares, and 13.73w favorites. ▲ Xindou-Video Details Page-Comment Analysis Why did the video go viral overnight? First of all, the influencers use the hot topics that the entire network is paying attention to to create their works, which gives them a traffic base in terms of topic selection.
The "Guo Guo" meme originated from the work of @一米89. In the video, a white brother wearing protective clothing climbed through the window to shout to wake up his younger brother who was at home in order to do a nucleic acid test on him. His broken voice and Shandong dialect "Wang Boxuan, I am your Guo Guo, you Guo Guo~~ah~~open the door~~ah" made people laugh.
The original video did not receive much attention, but through the promotion of official accounts such as @新华每日电讯, the video stood out from a crowd of information and topped the Douyin hot list, sparking heated discussions. Netizens commented: Now the whole network knows that Wang Boxuan has a pot.
▲ Image source: Tik Tok On this basis, @大白小天使 restored and replicated this scene through 3D modeling, retaining the original sound, and producing a Q version of Guoguo climbing the window to do nucleic acid testing. Cute, adorable, and real are the words that appear most frequently in the comment section. The video brings a touch of happiness and comfort to users during the epidemic. @大白小天使, who had only 27,400 fans yesterday, gained 249,200 fans thanks to this hit work. ▲ Image source: Tik Tok Coincidentally, @王有肉画画, who has only 26,100 followers, also received the first million-like video on his account through his secondary comic work "My mind is full of you, Guoguo, Brother Dabai climbs through the window and calls people to do nucleic acid tests."
For small and medium-sized talents, works on popular topics are more likely to become hits, but they must pay attention to the timeliness of the hot topics and the homogeneity of the content.
03 A guide to lying down and watching Cangshan Mountain and Erhai Lake, received 228.1w likes
There are many travel guides for climbing Cangshan Mountain and circling Erhai Lake, but do you know how to enjoy the view of Cangshan Mountain and Erhai Lake while lying down? Expert @旅行小游侠 shared relevant travel strategies. His work "The Internet-famous double-decker bar train from Lijiang to Dali, passing through Cangshan Mountain and Erhai Lake along the way, you can keep this travel strategy" received 228.1w likes and 671.9w collections. ▲ Xindou-Video Details Page-Comment Analysis The video introduces that when taking a train from Lijiang to Dali, you can experience lying on the bed and seeing the scenery of Cangshan Mountain and Erhai Lake through the window. You can also listen to music and play the piano in the bar box on the train and enjoy a pleasant time. The train journey takes 3 hours and 21 minutes, with the prime time being between 11:50 and 12:10. You can buy hard seats or soft seats. A hard seat costs just over 20 yuan, and you can enjoy the beautiful scenery. The disadvantage is that the train passes through many tunnels during the journey. ▲ Image source: Tik Tok Three days after the video was released, the account gained 122,900 followers, mainly young people aged 18-23, and middle-aged people aged 31-40 also accounted for 29.18%. ▲ Xindou-Account Details Page-Fan Portrait As the May Day holiday approaches, I believe that the popularity of such travel guide videos will increase, but differentiated content is still needed to produce hits. Tourist attractions with fewer people and less congestion, niche but fun, comfortable accommodation, and romantic atmosphere will be more popular.
04 Home decoration vlog of living with my bestie, received 142.14w likes
Recently, content related to besties has also attracted much attention. According to [Voice Query] data, there were 124,800 works involving besties in the past 30 days, with an average daily number of likes of 585.22w. The post "About the fact that I have my own bedroom at my best friend's house #原木风#女友" published by expert @王多发啊 on April 16th received 142.14w likes and 21.77w shares. ▲ Xindou-Monitoring Tools-Query Tools-Voice Volume Query The video is actually a home decoration vlog. The bestie, as the owner of the house, shows the decoration style and features of the room to the person in front of the camera, while the expert @王多发啊 uses his mobile phone to shoot and supplement from time to time, allowing users to visit the entire house from a third perspective. The log-style home furnishings and decorations are full of warmth and elegance, attracting a group of users who love home decoration videos to watch and give them positive reviews. ▲ Image source: Tik Tok In addition to the decoration, what really makes fans praise and envy is the deep friendship between the two girls. The best friend’s house not only has the blogger’s favorite snacks, benches and other furniture, but also has a bedroom reserved specifically for the blogger. The two of them are connected to each other and are generous with their praise and affirmation of each other. The positive emotions they convey touch the hearts of fans. ▲ Xindou-Video Details Page-Comment Analysis Powerful videos always convey emotional value, and even home improvement videos can have a heartwarming quality. In addition to the popular videos listed above, we also found other content creation trends, including but not limited to: ● The proportion of users born in the 1970s and 1980s is increasing. For this group of users, you can launch a nostalgic gameplay, such as @忆哥’s childhood story work "If childhood were re-screened, we would laugh first, then cry loudly, and finally fall asleep with a smile. 》Received 225.56w likes;
● Cute pets have new ways to play, and playing pranks on pets is a lot of fun, such as @小风车车's post "That last hard pull is really going to make you laugh to death hahahahahahahaha #小风车车" which received 265.45w likes;
● Content analyzing street stall business and sharing ways to make money is still popular, such as @李只想理想’s “Snack #凉皮的利利原始太太大!” which received 236.48w likes;
● People are still following the heartfelt plot-oriented content, such as "Boss, is your sour apple sweet?" shared by @常老布, which uses small stories to reveal the truth of life and received 220.8w likes.
