How to operate a company’s Douyin account? How to operate Douyin Blue V?

Tik Tok is a decentralized content distribution platform. There is no operator intervention in the distribution of traffic, but this does not mean that we have to give up human subjective initiative. The [active exploration path of users] on the Douyin site is a topic that is very worthy of research. It can bring us considerable traffic, so as Douyin operators, it is necessary for us to master the methods of actively acquiring user traffic. So how does the company operate its Douyin account? How to operate Douyin Blue V? Let’s find out with the Dongguan Douyin Blue V certification editor!

How to operate a company’s Douyin account? How to operate Douyin Blue V?

1. Satisfy users’ preset expectations
In the process of users looking for good content, why do users watch a joke repeatedly? It is because the video content meets the user's preset expectations. When they see that the plot direction is consistent with the route we have planned mentally, they will feel psychologically satisfied. When the ending changes, the mind can also get a sense of surprise.

The content and forms that have become popular have the lowest cognitive cost for users, and at the same time have accumulated the largest amount of processable information. It is very important to dig deep into a single popular gameplay and creatively combine hot spots!

2. Make your content appear on “aggregator pages” where users will explore
The core logic of increasing content exposure is to add more entrances to your content and make it appear on as many relevant aggregation pages as possible.

In addition to the feed stream (video information stream), users can be found on more related topic pages and music pages, increasing content exposure and boosting content popularity.

As for how to make video content occupy more platform "aggregation page" traffic, the concept of "three-domain exposure" is introduced here. The so-called "three-domain exposure" means that public domain traffic, commercial domain traffic, and private domain traffic can be fully exposed, each with its own advantages.

How to operate a company’s Douyin account? How to operate Douyin Blue V?

Next we will introduce them to you one by one:

1. How to play with public domain exposure:

1) Add hot topics and gameplay to the title of the video
Xiaomi Mobile Phone posted a video about mobile phone shooting skills on its corporate account, and added popular topics at the time #AvengersSuperpower##vlogTravelNotes##MobilePhoneShootingSkills#, etc. This video was displayed simultaneously under the video aggregation page of the related topic. The topic itself brings rich traffic and will also divert a lot of traffic to our account.

2) Be good at using Douyin’s hot searches and hot topics
The Douyin hot search list is updated in real time, representing the most popular topics on the platform at the moment, and also representing the astonishing traffic throughput under the related topics. Therefore, it is easy to become popular by making good use of Douyin's hot searches and publishing content based on hot topics.

3) Post popular comments. The more the better.
Frequently posting popular comments will give users a feeling of "accidental discovery" and increase exposure. Occupying the hot comments section can make you feel present even when you are not posting content, and can drive traffic to your account.

Experts like @浪胃仙, @仙女发生, and @燃的陀螺器 often make interesting comments in popular videos. When fans see this, they often reply: "You're so active that you seem like a fake account."

4) Make good use of popular music
Douting Music Chart is launched by Douyin to reflect the latest and hottest songs in the Chinese music scene, and also songs that are very popular on the Douyin site. The chart popularity value is calculated using a multi-dimensional algorithm based on data such as the total number of song submissions, number of submitted video plays, and number of music views. The effect of music on video is self-evident, and occupying popular music can not only meet the user's preset expectations, but also integrate with users.

5) Release with positioning to increase the chances of successful cold start in a region
When publishing content, include the publishing location, such as Chengdu, Chongqing, Beijing, Shanghai, etc. In addition to appearing in the feed flow mainly distributed by interest, the content will also appear in the "region" recommendation, recommended to users with nearby login IPs, and display the distance of the publisher.

This function can better narrow the distance between users and publishers. For brands with business premises, they can become a popular check-in spot and claim a POI.

How to operate a company’s Douyin account? How to operate Douyin Blue V?

2. Private domain exposure gameplay:

1) Topic Operation
Home page topic display directly attracts fans' interest

For example, Huawei Terminal placed the topic #我和易扬千玺的自拍# on the account homepage, which greatly attracted the attention of the fan circle, thereby increasing exposure and attracting fans for its own account.

2) Like/Reply to user comments
Frequently replying to user comments can effectively increase content exposure and repeat playback rate

The "flip culture" in the comment section is very interesting and can effectively increase the interest of loyal fans in commenting. Users who are replied to often get more likes from other users, which can increase the overall stickiness of fans.

3) Matrix Operation
Brands can apply for multiple corporate accounts on Douyin. The benefits of opening multiple accounts are obvious. It expands the entry points for contact with fans, and the content direction of each account can also be flexible. This can also present different brand connotations to fans. The accounts can also interact and divert traffic, or promote the same event.

For example, the account "Wangzai Club" started matrix operations. Its two accounts, "The Office Smells So Good" and "Snacks Have Become Spirits", started interacting on the day of Chinese Valentine's Day, which brought a lot of attention to their respective accounts.

How to operate a company’s Douyin account? How to operate Douyin Blue V?

3. How to play business domain exposure:
The so-called commercial traffic can be simply understood as: enterprises spend a certain amount of money to purchase paid traffic from the platform to enhance the ultimate influence of their own brand.

1) DOU+ precise delivery for high-quality content
After the content operation has passed the cold start period, the operator can form certain standards for whether the account content is excellent or can be heated up. After the feed meets the quality and heating standards, DOU+ can be used to heat the content.

Natural recommendation + content promotion can help to expose the account and content and create exposure.

2) Launch a "Challenge" to create a hot topic
Brands can customize their own gameplay, customize stickers, music and other elements, launch Douyin challenges, and let UGC become the disseminator, bringing more exposure and influence. The Douyin Challenge can greatly increase the brand's mention rate on the Douyin site, and is an effective means of using business domain traffic to form content exposure.

This is the end of the introduction to the three-domain exposure. Do you have any new insights into operating a blue V account?

At the end of the article, we would like to answer some common questions about exposure:

Question 1: Is @TikTok Assistant really useful for exposure when posting?

Answer: It’s useless! When posting, @TikTok Assistant will only serve as a traffic diversion tool for the assistant.

Question 2: Will it really become popular if I post it a second time?

Answer: No. In fact, we can indeed see a lot of content that becomes popular the second time it is released, but there is also content with higher technology that does not become popular the second time - we don’t have the chance to see it.

And those popular contents already have the potential to become popular and successful. This also shows from one aspect that not all good content will become popular. Be good enough and continue to be good!